Comments on: Ad Text Testing – a PPC Manager’s Constant Friend and Companion http://www.ppchero.com/ad-text-testing-a-ppc-managers-constant-friend-and-companion/ Heroic Feats of Pay Per Click Management Mon, 23 Aug 2010 17:59:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: John http://www.ppchero.com/ad-text-testing-a-ppc-managers-constant-friend-and-companion/comment-page-1/#comment-35664 John Thu, 09 Apr 2009 12:59:14 +0000 http://www.ppchero.com/?p=3034#comment-35664 @ Xurxo, Thanks for commenting! (I've seen/talked with you on Twitter, but think this is the first time on the blog...) I'm a firm believer that ad texts are the "front line" in the battle to win customers. That little PPC ad may very well be the first interaction a searcher has with your brand, product, service, etc. With that in mind, ad texts take on a huge responsibility within your PPC campaign! Pre-selling in the ad text is a must. Writing about benefits over features is a must. Being clear and concise is a must. I, too, feel that proper writing and testing of ad texts will only become more important for PPC advertisers as the search marketing space continues to grow. @ Xurxo,

Thanks for commenting! (I’ve seen/talked with you on Twitter, but think this is the first time on the blog…)

I’m a firm believer that ad texts are the “front line” in the battle to win customers. That little PPC ad may very well be the first interaction a searcher has with your brand, product, service, etc. With that in mind, ad texts take on a huge responsibility within your PPC campaign! Pre-selling in the ad text is a must. Writing about benefits over features is a must. Being clear and concise is a must.

I, too, feel that proper writing and testing of ad texts will only become more important for PPC advertisers as the search marketing space continues to grow.

]]> By: Xurxo Vidal http://www.ppchero.com/ad-text-testing-a-ppc-managers-constant-friend-and-companion/comment-page-1/#comment-35614 Xurxo Vidal Thu, 09 Apr 2009 01:13:14 +0000 http://www.ppchero.com/?p=3034#comment-35614 I couldn't agree more. Often clients will ask me, "once my bids and positions are optimized for optimal performance, what else can we do to get more conversions?" My answer often will be "let's work on your text ads and see if we can entice more people to visit your site and get them to convert (obviously their site has to pull it's weight to close the deal). There is a huge opportunity for advertisers to pre-sell via their text ads and already put visitors in the right frame of mind to become a customer. The results are often pleasantly surprising. You make an excellent point that there are a lot of distractions in PPC, but fundamentals like ad testing will not go away, if anything it will become increasingly important as different verticals become more competitive with new advertising getting into PPC everyday. I couldn’t agree more. Often clients will ask me, “once my bids and positions are optimized for optimal performance, what else can we do to get more conversions?” My answer often will be “let’s work on your text ads and see if we can entice more people to visit your site and get them to convert (obviously their site has to pull it’s weight to close the deal).

There is a huge opportunity for advertisers to pre-sell via their text ads and already put visitors in the right frame of mind to become a customer. The results are often pleasantly surprising.

You make an excellent point that there are a lot of distractions in PPC, but fundamentals like ad testing will not go away, if anything it will become increasingly important as different verticals become more competitive with new advertising getting into PPC everyday.

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