Comments on: Adding Testimonials to Your PPC Ads Can Help Increase Click-Through Rates

By: Amber

Amber — Tue, 29 Sep 2009 12:08:48 +0000

@David, I haven’t tried using text like, ’see what satisfied customers have to say’ in my ads. But it’s a good thought. I think it’s something you just have to try and see if it works better than the actual testimonial itself. Thanks!!

By: David S

David S — Tue, 29 Sep 2009 01:07:23 +0000

How about referencing testimonials in the ad copy, but not actually having the testimonial. Right now I am running an ad as follows: (part of the copy)

Free Consultation. See what our satisfied customers have to say…

How does that strategy compare with putting the testimonial in the ad itself?
So far I think the clickthrough is better than all my other ads, but I have a small sample so far.

Thanks,
David

By: Ann Nguyen

Ann Nguyen — Sat, 12 Sep 2009 09:47:10 +0000

Having a quote in the adcopy is something I’ve never thought about but I’ll certainly try it out with the next test!

I think the premise may be similar to a recent adcopy test I ran for a client where I mentioned their BBB rating. The CTR pretty much doubled and I was able to get the QS to 10 for most of the big keywords. In this case, it was because all their competitors’ ads all said the same thing, ie “save with us,” “we’re the best,” etc so the BBB in big capped letters stand out and catches the eye and is a recognizable brand. Were the previous ads for this hotel running under similar competitive conditions?

It would also be interesting to see what kind of conversions ads with quotes have.

Anywho, thanks for the suggestion!

By: Atlanta Real Estate Info

Atlanta Real Estate Info — Mon, 07 Sep 2009 03:53:08 +0000

Amber,

I have NEVER even thought about this, known about it or considered it. It’s nice to see a completely original post now days. (at least to me).

I’m in Real Estate and use AdWords a lot. I’ve been running pretty much the same stuff for about a year or more and it’s effective. However, lately I’ve been wondering how to double one of my metrics, either impressions, CTR, or conversion on my site. (lead capture).

I think the latter two have a real possibility and I have some ideas. But now I have one more idea.

Thanks,

Rob

By: David

David — Thu, 03 Sep 2009 02:11:35 +0000

Hello Amber, first I would like to thank you for an informative post. I do not know if I would have ever thought of testimonials in ppc or not. I appreciate you sharing how it has improved your numbers. As a side note, I am originally from the Indy area and in fact spent 4 years of band camp at your beautiful facility at F….. L…
although it was kind of a run down old hotel at the time and not near what I hear it is today.
Once again, thank you for sharing.
David