Comments on: Advanced PPC Strategies: What Do You Want to Read About?

By: Ranjan Jena

Ranjan Jena — Thu, 28 May 2009 20:54:44 +0000

How to come up with different strategies, while maintaining ad words or ppc campaign management. And how to prove or reply back to Client’s queries regarding campaign performance. Is there any particular strategies for bid management, campaign optimization or strategic market research on a particular campaign.

By: Eloi

Eloi — Thu, 14 Feb 2008 09:52:28 +0000

Understanding quality scores – Always usefull for beginners

Differences in writing ads for branding and lead generation – I love this topic, because sometimes you have to convince your clients that these are two completely different KPIs!

All about behavioral targeting – This will be the next big thing, wso its probably worth an in depth look at.

By: Jo

Jo — Fri, 08 Feb 2008 18:05:18 +0000

PPC for b2b–and especially in a niche market; what to expect and how to target.
also, your topic on differences in writing ads for branding and lead generation/and also the one about e-commerce vs lead generation I hopw would have a b2b component. So many recommendations to put BUY NOW in your ad, and I’m not so convinced they’re realistic. But really your whole list sounds pretty good.

By: Kyle

Kyle — Thu, 07 Feb 2008 20:35:27 +0000

How about some details on passing parameters from your PPC ad through to your landing page in the destination URL and then dynamically using those parameters on the landing page using PHP, etc. to increase conversions.

I find this advanced topic very interesting.

By: Richard

Richard — Thu, 07 Feb 2008 20:12:44 +0000

Wow John, I really look forward to How to sell PPC to c-level executives!