Comments on: Advanced PPC Strategies: What Do You Want to Read About? http://www.ppchero.com/advanced-ppc-strategies-what-do-you-want-to-read-about/ Heroic Feats of Pay Per Click Management Tue, 07 Oct 2008 15:33:45 +0000 http://wordpress.org/?v=2.6 By: Eloi http://www.ppchero.com/advanced-ppc-strategies-what-do-you-want-to-read-about/#comment-7147 Eloi Thu, 14 Feb 2008 09:52:28 +0000 http://www.ppchero.com/2008/02/07/advanced-ppc-strategies-what-do-you-want-to-read-about/#comment-7147 Understanding quality scores - Always usefull for beginners Differences in writing ads for branding and lead generation - I love this topic, because sometimes you have to convince your clients that these are two completely different KPIs! All about behavioral targeting - This will be the next big thing, wso its probably worth an in depth look at. Understanding quality scores - Always usefull for beginners

Differences in writing ads for branding and lead generation - I love this topic, because sometimes you have to convince your clients that these are two completely different KPIs!

All about behavioral targeting - This will be the next big thing, wso its probably worth an in depth look at.

]]> By: Jo http://www.ppchero.com/advanced-ppc-strategies-what-do-you-want-to-read-about/#comment-6943 Jo Fri, 08 Feb 2008 18:05:18 +0000 http://www.ppchero.com/2008/02/07/advanced-ppc-strategies-what-do-you-want-to-read-about/#comment-6943 PPC for b2b--and especially in a niche market; what to expect and how to target. also, your topic on differences in writing ads for branding and lead generation/and also the one about e-commerce vs lead generation I hopw would have a b2b component. So many recommendations to put BUY NOW in your ad, and I'm not so convinced they're realistic. But really your whole list sounds pretty good. PPC for b2b–and especially in a niche market; what to expect and how to target.
also, your topic on differences in writing ads for branding and lead generation/and also the one about e-commerce vs lead generation I hopw would have a b2b component. So many recommendations to put BUY NOW in your ad, and I’m not so convinced they’re realistic. But really your whole list sounds pretty good.

]]> By: Kyle http://www.ppchero.com/advanced-ppc-strategies-what-do-you-want-to-read-about/#comment-6932 Kyle Thu, 07 Feb 2008 20:35:27 +0000 http://www.ppchero.com/2008/02/07/advanced-ppc-strategies-what-do-you-want-to-read-about/#comment-6932 How about some details on passing parameters from your PPC ad through to your landing page in the destination URL and then dynamically using those parameters on the landing page using PHP, etc. to increase conversions. I find this advanced topic very interesting. How about some details on passing parameters from your PPC ad through to your landing page in the destination URL and then dynamically using those parameters on the landing page using PHP, etc. to increase conversions.

I find this advanced topic very interesting.

]]> By: Richard http://www.ppchero.com/advanced-ppc-strategies-what-do-you-want-to-read-about/#comment-6931 Richard Thu, 07 Feb 2008 20:12:44 +0000 http://www.ppchero.com/2008/02/07/advanced-ppc-strategies-what-do-you-want-to-read-about/#comment-6931 Wow John, I really look forward to How to sell PPC to c-level executives! Wow John, I really look forward to How to sell PPC to c-level executives!

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