Comments on: Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance http://www.ppchero.com/advanced-ppc-strategies-with-great-knowledge-comes-great-ppc-performance/ Heroic Feats of Pay Per Click Management Thu, 18 Mar 2010 12:50:58 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: SEO India http://www.ppchero.com/advanced-ppc-strategies-with-great-knowledge-comes-great-ppc-performance/comment-page-1/#comment-48893 SEO India Fri, 07 Aug 2009 07:46:19 +0000 http://www.ppchero.com/2008/02/24/advanced-ppc-strategies-with-great-knowledge-comes-great-ppc-performance/#comment-48893 Lowering max bid is not a good idea as you need to keep your position. If you have a compelling ad and can increase CTR a bit, that lowers the actual CPC, but still keeps your position in tact. You can even rank higher. Thats with google. Lowering max bid is not a good idea as you need to keep your position. If you have a compelling ad and can increase CTR a bit, that lowers the actual CPC, but still keeps your position in tact. You can even rank higher. Thats with google.

]]> By: Amber http://www.ppchero.com/advanced-ppc-strategies-with-great-knowledge-comes-great-ppc-performance/comment-page-1/#comment-28504 Amber Mon, 02 Feb 2009 15:20:42 +0000 http://www.ppchero.com/2008/02/24/advanced-ppc-strategies-with-great-knowledge-comes-great-ppc-performance/#comment-28504 I don't think you're wasting money by keeping your max bid where it is. Because you're getting a good roi where it is, I wouldn't lower your bids to reach your average CPC. That could only potentially decrease your ad position and decrease your ROI. I would leave your bid where it is. Does that help? I don’t think you’re wasting money by keeping your max bid where it is. Because you’re getting a good roi where it is, I wouldn’t lower your bids to reach your average CPC. That could only potentially decrease your ad position and decrease your ROI. I would leave your bid where it is. Does that help?

]]> By: KJ http://www.ppchero.com/advanced-ppc-strategies-with-great-knowledge-comes-great-ppc-performance/comment-page-1/#comment-28377 KJ Sat, 31 Jan 2009 18:13:02 +0000 http://www.ppchero.com/2008/02/24/advanced-ppc-strategies-with-great-knowledge-comes-great-ppc-performance/#comment-28377 I've asked a few search professionals this question and have never received a good answer. If a keyword is performing at an acceptable ROI/ROAS, but the max bid is much greater than the avg cpc, will I benefit even more by bidding the CPC down to the avg cpc making my ROI more favorable? Am I wasting money by keeping the CPC where it is? Thanks! I’ve asked a few search professionals this question and have never received a good answer. If a keyword is performing at an acceptable ROI/ROAS, but the max bid is much greater than the avg cpc, will I benefit even more by bidding the CPC down to the avg cpc making my ROI more favorable? Am I wasting money by keeping the CPC where it is?

Thanks!

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