Advertise on PPC Hero!
Are you looking to reach a highly targeted audience of business owners, marketing professionals, and individual consultants who are interested in search engine marketing? Your search is over! PPC Hero has an enthusiastic, engaged readership that is passionate about pay-per-click marketing and SEM.
Here is a quick snapshot of our current readership volume:
- 43,247 visits in February
- 84,990 pageviews in February
- 8,559 daily subscribers
- 4,937 twitter followers
PPC Hero Readership Demographic
Here is a breakdown of who reads PPC Hero on a daily basis. We aren’t just assuming these stats – we asked! In November, 2011 we posted a survey and asked our readers to tell us about themselves and their SEM efforts. Here are the results:
- 50.7% manages PPC for an SEM firm, 29% manage an in-house campaign, 13% are consultants/freelancers
- 52.1% have been in the industry for at least 3 years.
- 65.2% learned about PPC through on-the-job training. 24.6% were self-taught.
- 43.3% of SEM firms’ clients have a monthly PPC spend of $10,000 or more.
- 31.8% of in-house campaigns have a monthly PPC spend of $10,000 or more.
- 31.9% of readers work for organizations of 101+ employees. 29% work for organizations of 10 employees or less.
- 33.3% of readers are the purchasing decision makers for their organization. 78.2% are involved in the decision-making process.
- 49.2% of readers spend at least $5,000 each year on management products, services, and/or subscriptions. 68% spend at least $1,000 each year.
- 50.7% of the PPC industry readers have used bidding automation software or another platform/service to aid in account management.
ADVERTISING OPTIONS
- Small Button Grid Banner Ad (125 x 125): Small Banner Ads are static images. Your company logo will be displayed and this image will link to your website. Your ad is visible on every page, and rotates with the other 4 to 8 Small Banner Ads. The spots sell for $250 a month.
- Large In-Post Banner Ad (468 x 60): This banner is located on every page, after the second post on the home page and at the end of every individual post page. This spot sells for $450 a month.
- Large Top-Right Banner Ad (310 x 310): This banner ad is located at the top of the right-hand column and is visible on every page. This spot sells for $450 a month.
- PPC Hero Sponsorship Post: If you’d like to promote a specific product or service the sponsorship posts are a great opportunity to tell our readers why they should choose you. Check out an example of a past PPC Hero Sponsorship Post. Please contact us for more information on our Sponsorship Post. This spot sells for $450 and requires at least 6 months of prior banner advertising on PPC Hero.
FULL SPEED AHEAD!
PPC Hero has been growing by leaps and bounds in the past two years and we plan to maintain this upward momentum! Check out the numbers below and you’ll see how quickly we’ve captured our readers’ attention.
*Graphs are updated monthly. They reflect the past 24 months with a 12 month trailing average.
BECOME AN ADVERTISER
What do we need from you to get started advertising on PPC Hero? First, submit your payment via the PayPal button below. Second, we need you to submit your company logo in the proper ad size and landing page URL. You can send this information or any other questions to us at advertising@ppchero.com.
We accept payment via PayPal only. You can click on the button below and submit your payment directly to us. The advertising manager will contact you shortly after to get the necessary ad materials. The advertising charge is a recurring charge on PayPal each month. You can cancel at anytime.
*We reserve the right to decline any advertiser for any reason. We do not accept advertising from PPC management firms as they compete with Hanapin Marketing, who publish PPC Hero.
