Comments on: AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It http://www.ppchero.com/adwords-budget-optimizer-is-a-great-way-to-spend-money-and-thats-it/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: pyrmontvillage http://www.ppchero.com/adwords-budget-optimizer-is-a-great-way-to-spend-money-and-thats-it/comment-page-1/#comment-181585 pyrmontvillage Fri, 30 Dec 2011 19:51:00 +0000 http://www.ppchero.com/?p=3156#comment-181585 Eric, you are an ass. What planet do you live on. Here in post GFC 2011, small business reality, ROI is queen as it relates to that other all important small business reality Cash Flow. The overarching principle behind this post is sound. Your ego is focussing on the semantics. Eric, you are an ass. What planet do you live on. Here in post GFC 2011, small business reality, ROI is queen as it relates to that other all important small business reality Cash Flow.

The overarching principle behind this post is sound. Your ego is focussing on the semantics.

]]> By: Eric P http://www.ppchero.com/adwords-budget-optimizer-is-a-great-way-to-spend-money-and-thats-it/comment-page-1/#comment-134969 Eric P Mon, 09 May 2011 17:39:00 +0000 http://www.ppchero.com/?p=3156#comment-134969 Normally I wouldn't comment on an old post, but as it ranks #1 in Google for "Budget Optimizer" I feel this subject deserves more explanation and this is relevant "turf" according to Google. I want to focus on the 2nd to last sentence: ROI "should" be the guiding light. I've found that "should" tends to be a bad word in business, because it is describing a situation that is not reality. We SHOULD be able to track sales from phone calls back to the keyword that drove them to call, we SHOULD have an e-commerce engine that lets us integrates with the AdWords/Analytics e-commerce interface, we SHOULD have a perfect calculation of profit per sale from the accounting department, we should have a flexible content management system that allows for easy creation of landing pages. Great, but what if those things are not reality at the present time? Sure you work towards fixing those issues, but often those are long term projects. You just turn off the campaigns in the meantime? ROI/Profit based bidding decisions sure sounds sexy. What are you to do when the reality that it just isn't going to happen in the near future? Aren't there some cases when it's worth it to leave it on Budget Optimizer, if for no other reason than to focus time and effort on fixing the larger issue of being able to track ROI in the first place. Normally I wouldn’t comment on an old post, but as it ranks #1 in Google for “Budget Optimizer” I feel this subject deserves more explanation and this is relevant “turf” according to Google. I want to focus on the 2nd to last sentence: ROI “should” be the guiding light. I’ve found that “should” tends to be a bad word in business, because it is describing a situation that is not reality. We SHOULD be able to track sales from phone calls back to the keyword that drove them to call, we SHOULD have an e-commerce engine that lets us integrates with the AdWords/Analytics e-commerce interface, we SHOULD have a perfect calculation of profit per sale from the accounting department, we should have a flexible content management system that allows for easy creation of landing pages. Great, but what if those things are not reality at the present time? Sure you work towards fixing those issues, but often those are long term projects. You just turn off the campaigns in the meantime?

ROI/Profit based bidding decisions sure sounds sexy. What are you to do when the reality that it just isn’t going to happen in the near future? Aren’t there some cases when it’s worth it to leave it on Budget Optimizer, if for no other reason than to focus time and effort on fixing the larger issue of being able to track ROI in the first place.

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