Comments on: AdWords Quality Score Survey Results Are In http://www.ppchero.com/adwords-quality-score-survey-results-are-in/ Heroic Feats of Pay Per Click Management Tue, 06 Jan 2009 12:56:30 +0000 http://wordpress.org/?v=2.6.5 By: The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Landing Pages Should Be Made For Humans and Machines http://www.ppchero.com/adwords-quality-score-survey-results-are-in/#comment-1563 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Landing Pages Should Be Made For Humans and Machines Fri, 24 Aug 2007 17:21:08 +0000 http://www.ppchero.com/2007/07/30/adwords-quality-score-survey-results-are-in/#comment-1563 [...] There has been a lot of chatter recently regarding what kind of relationship your landing page has to your AdWords quality score. Without a doubt your landing page is one of most important (if not the most important) aspects of your PPC campaign. Each landing page is assigned a quality score which crucial to your overall score - however, there are a myriad of factors that contribute to the quality score, and none of them should be disregarded. When managing you PPC campaign you need to make sure that you are focused on your click-through rate, keyword/ad text relevancy as well as your landing page/keyword relevancy. [...] [...] There has been a lot of chatter recently regarding what kind of relationship your landing page has to your AdWords quality score. Without a doubt your landing page is one of most important (if not the most important) aspects of your PPC campaign. Each landing page is assigned a quality score which crucial to your overall score - however, there are a myriad of factors that contribute to the quality score, and none of them should be disregarded. When managing you PPC campaign you need to make sure that you are focused on your click-through rate, keyword/ad text relevancy as well as your landing page/keyword relevancy. [...]

]]> By: Benedict Hayes http://www.ppchero.com/adwords-quality-score-survey-results-are-in/#comment-1450 Benedict Hayes Tue, 14 Aug 2007 16:20:42 +0000 http://www.ppchero.com/2007/07/30/adwords-quality-score-survey-results-are-in/#comment-1450 Hi Joe, I feel that there is an important feature of quality which you may of overlooked and that is the keyword tracking and link structure. I have found that Google heavily penalises any known affiliate tracking servers when you link via them. I have had many keywords disabled in the past which were affiliate links direct linked to merchant landing pages. The ad quality was fine the CTR 25%+, the reason they where disabled as they were affiliate promotions rather than the merchant doing the promotion. So somewhere within the quality tick list there must be a box for the types of tracking links used. Hi Joe,

I feel that there is an important feature of quality which you may of overlooked and that is the keyword tracking and link structure. I have found that Google heavily penalises any known affiliate tracking servers when you link via them. I have had many keywords disabled in the past which were affiliate links direct linked to merchant landing pages.

The ad quality was fine the CTR 25%+, the reason they where disabled as they were affiliate promotions rather than the merchant doing the promotion.

So somewhere within the quality tick list there must be a box for the types of tracking links used.

]]> By: The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : How to Improve Your AdWords Quality Score http://www.ppchero.com/adwords-quality-score-survey-results-are-in/#comment-1268 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : How to Improve Your AdWords Quality Score Thu, 02 Aug 2007 18:35:05 +0000 http://www.ppchero.com/2007/07/30/adwords-quality-score-survey-results-are-in/#comment-1268 [...] The survey results I posted on Monday ranked the importance of 12 AdWords Quality Score attributes. At the top of the survey rankings were click-through rate, ad text/keyword relevance, historical performance and landing page keyword relevance. Search relevancy is the core that binds the quality score together, and our survey reflects this idea. Also, these survey results are very favorable because each of these attributes are well within your realm to control and improve upon. [...] [...] The survey results I posted on Monday ranked the importance of 12 AdWords Quality Score attributes. At the top of the survey rankings were click-through rate, ad text/keyword relevance, historical performance and landing page keyword relevance. Search relevancy is the core that binds the quality score together, and our survey reflects this idea. Also, these survey results are very favorable because each of these attributes are well within your realm to control and improve upon. [...]

]]> By: JR http://www.ppchero.com/adwords-quality-score-survey-results-are-in/#comment-1230 JR Tue, 31 Jul 2007 14:42:47 +0000 http://www.ppchero.com/2007/07/30/adwords-quality-score-survey-results-are-in/#comment-1230 I can say that the findings support the hypothesis that Adwords is certainly one of the best advertising "bangs for your buck" online today. I'm not certain what methods were used to develop the rankings or harvest the data, but the results are somewhat predictable and I would agree with almost every ranking on the list. JR <a href="http://www.DefinitiveSynergy.com" rel="nofollow">Definitive Synergy</a> I can say that the findings support the hypothesis that Adwords is certainly one of the best advertising “bangs for your buck” online today. I’m not certain what methods were used to develop the rankings or harvest the data, but the results are somewhat predictable and I would agree with almost every ranking on the list.

JR
Definitive Synergy

]]> By: SearchCap: The Day In Search, July 30, 2007 | Seo Alchemist http://www.ppchero.com/adwords-quality-score-survey-results-are-in/#comment-1220 SearchCap: The Day In Search, July 30, 2007 | Seo Alchemist Mon, 30 Jul 2007 22:45:03 +0000 http://www.ppchero.com/2007/07/30/adwords-quality-score-survey-results-are-in/#comment-1220 [...] AdWords Quality Score Survey Results Are In, PPC Hero [...] [...] AdWords Quality Score Survey Results Are In, PPC Hero [...]

]]>