Comments on: And Yet Another Wave of Yahoo! ‘Minimum Bid Requirements’ and Keyword Updates

By: Yahoo Dropped Keyword Minimum Bids

Yahoo Dropped Keyword Minimum Bids — Sat, 07 Mar 2009 10:12:24 +0000

[...] PPC Hero also received tons of alerts from Yahoo about the roll-out of this massive change all at [...]

By: John

John — Fri, 27 Feb 2009 12:24:09 +0000

@ Jon,

I can count the number of my own personal accounts in Yahoo! that are doing well on one hand. In Google… well, I’d need an abacus.

Interesting point on adCenter. While the return hasn’t been exactly perfect, I have seen an uptick in traffic and conversions from adCenter in 2 of my larger accounts in the past few months. A trend I hope to see continue for sure.

By: Jon Lee Clark

Jon Lee Clark — Thu, 26 Feb 2009 21:57:58 +0000

I got them to … and they kept coming and coming. Like @Jeremy all of my accounts are paused as well. The ROI just tumbled off the table and rather than worry whether or not Yahoo was going to ‘optimize’ my account on their own or randomly increase/decrease minimum bids I just re-allocated budgets elsewhere. I’m starting to see some great returns from adCenter.

By: John

John — Thu, 26 Feb 2009 17:50:49 +0000

@ Paul S,

If you log into the accounts you received notices for, take a look at the “Alerts” box on the Dashboard. There should be a link that will take you to the list of affected keywords.

Hope that helps!

By: Paul S

Paul S — Thu, 26 Feb 2009 16:09:35 +0000

What made me crazy is that they didn’t show you which they adjusted (unless I missed it) and I hadn’t taken the precaution of keeping an archival copy of the campaign or memorizing the bids, so I have no idea which they adjusted.

By: Jeremy

Jeremy — Wed, 25 Feb 2009 20:15:19 +0000

John, I know what you mean, it was hard for me to pull the plug on some Yahoo stuff that was working…but I did. It took some effort but I made the volume up elsewhere. Yahoo’s policies and lack of direction for their paid search platform/product has really left a bad taste in my mouth. I plan to revisit this year – I think their new leader is making some much needed changes.

By: John

John — Wed, 25 Feb 2009 20:09:39 +0000

@ Jeremy,

Thanks for the compliment! I’ve got a few clients who still get a solid CPA from Yahoo! in spite of everything going on there. So, I’m not going to break away from what’s working.

@ Milhouse,

I actually laughed on a couple of them. My thought process: “Hmm… well that account’s been down for 6 months. Really don’t think they care anymore!”

By: milhouse

milhouse — Wed, 25 Feb 2009 18:24:40 +0000

yeap. got those emails too. and just like jeremy and john, my campaigns have been paused for awhile

By: Jeremy

Jeremy — Wed, 25 Feb 2009 17:17:22 +0000

Yep, I got them too.

All my Yahoo accounts are paused so it really doesn’t matter to me. Yahoo’s been such a joke for the past 6 months I’ve pulled all my business from them. Unlike you John, I have lost all faith:-)

Keep up the great work on the best paid search blog out there, hands down.

By: John

John — Wed, 25 Feb 2009 16:28:56 +0000

@ Dave,

Yeah, the majority of mine were reactivated as well. Though what kills me is that this happened on a handful of accounts that are paused. Yeah! My paused keywords now have a lower minimum bid!

Hopefully yours were in active campaigns (I’m assuming yes). : )