http://www.ppchero.com/are-your-google-keywords-actually-active/ Heroic Feats of Pay Per Click Management Mon, 01 Dec 2008 20:22:26 +0000 http://wordpress.org/?v=2.6.3 http://www.ppchero.com/are-your-google-keywords-actually-active/#comment-9530 ventureblogalist Fri, 18 Apr 2008 15:00:51 +0000 http://www.ppchero.com/2007/04/26/are-your-google-keywords-actually-active/#comment-9530 why would Google limit keywords? It seems anti-long tail. why would Google limit keywords? It seems anti-long tail.

]]> http://www.ppchero.com/are-your-google-keywords-actually-active/#comment-1135 PPC Hero : The Top 3 Challenges Facing the PPC Industry Tue, 17 Jul 2007 04:08:32 +0000 http://www.ppchero.com/2007/04/26/are-your-google-keywords-actually-active/#comment-1135 [...] Lack of Qualified Experts: Even Google and Yahoo reps don’t always know how to improve your quality score or how to generate more leads for a certain account. If they don’t know, who does? Who has the golden ticket? It makes us wonder if anyone does, and if it’s ever possible to improve accounts that even Google and/or Yahoo reps can’t improve. Additionally, on more than one occasion, we have called in with problems to the various support centers with questions. It would amaze you how many times we’ve received multiple answers to the same questions. What are we left with then? To remain as educated as possible on the search engine industry and paid search in particular. This is our only defense and our only tool to continue improving our PPC accounts. [...] [...] Lack of Qualified Experts: Even Google and Yahoo reps don’t always know how to improve your quality score or how to generate more leads for a certain account. If they don’t know, who does? Who has the golden ticket? It makes us wonder if anyone does, and if it’s ever possible to improve accounts that even Google and/or Yahoo reps can’t improve. Additionally, on more than one occasion, we have called in with problems to the various support centers with questions. It would amaze you how many times we’ve received multiple answers to the same questions. What are we left with then? To remain as educated as possible on the search engine industry and paid search in particular. This is our only defense and our only tool to continue improving our PPC accounts. [...]

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