Comments on: Are Your Keywords Not Showing Due to “Low Search Volume”? http://www.ppchero.com/are-your-keywords-not-showing-due-to-low-search-volume/ Heroic Feats of Pay Per Click Management Fri, 10 Feb 2012 16:50:00 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Jen http://www.ppchero.com/are-your-keywords-not-showing-due-to-low-search-volume/comment-page-1/#comment-51557 Jen Fri, 28 Aug 2009 07:40:17 +0000 http://www.ppchero.com/are-youre-keywords-not-showing-due-to-low-search-volume/#comment-51557 My problem exactly...It's like I almost want to abandon long-tail keywords because of those low-search volumes..Anita, thanks for the tips My problem exactly…It’s like I almost want to abandon long-tail keywords because of those low-search volumes..Anita, thanks for the tips

]]> By: Amber http://www.ppchero.com/are-your-keywords-not-showing-due-to-low-search-volume/comment-page-1/#comment-20567 Amber Fri, 03 Oct 2008 17:14:16 +0000 http://www.ppchero.com/are-youre-keywords-not-showing-due-to-low-search-volume/#comment-20567 Will, I agree with your comments about Google dominating how we advertise for our keywords and run our adwords account. I think Anita was giving us her tips on how to achieve more traffic so Google will begin showing certain keywords. Will, I agree with your comments about Google dominating how we advertise for our keywords and run our adwords account. I think Anita was giving us her tips on how to achieve more traffic so Google will begin showing certain keywords.

]]> By: Will http://www.ppchero.com/are-your-keywords-not-showing-due-to-low-search-volume/comment-page-1/#comment-20560 Will Fri, 03 Oct 2008 12:07:22 +0000 http://www.ppchero.com/are-youre-keywords-not-showing-due-to-low-search-volume/#comment-20560 Anita, I didn't quite understand what you were trying to say in your post? It didn't really make sense to me.... Anita,

I didn’t quite understand what you were trying to say in your post?
It didn’t really make sense to me….

]]> By: Will http://www.ppchero.com/are-your-keywords-not-showing-due-to-low-search-volume/comment-page-1/#comment-20559 Will Fri, 03 Oct 2008 12:06:16 +0000 http://www.ppchero.com/are-youre-keywords-not-showing-due-to-low-search-volume/#comment-20559 This is what we have been worrying about for years. Google becoming so dominant that they can dictate the way things are done. They should not be able to discriminate against the keywords you choose just because their is low search volume. What is the problem to them having a low volume ad getting hardly any views? They just want to pump more money out of us as per usual. This forced people to have to use the more competitive and more expensive broader versions of the keywords. This should not be allowed by Google. If I want to target a very specific phrase on the off chance it may get a few searches per year, then I should be allowed to considering I am paying for it. This is what we have been worrying about for years.
Google becoming so dominant that they can dictate the way things are done.
They should not be able to discriminate against the keywords you choose just
because their is low search volume. What is the problem to them having a low volume ad getting hardly any views?

They just want to pump more money out of us as per usual. This forced people to have to use the more competitive and more expensive broader versions of the keywords. This should not be allowed by Google. If I want to target a very specific phrase on the off chance it may get a few searches per year, then I should be allowed to considering I am paying for it.

]]> By: Amber http://www.ppchero.com/are-your-keywords-not-showing-due-to-low-search-volume/comment-page-1/#comment-18610 Amber Tue, 02 Sep 2008 14:51:19 +0000 http://www.ppchero.com/are-youre-keywords-not-showing-due-to-low-search-volume/#comment-18610 Anita, these are great tips, thanks! Anita, these are great tips, thanks!

]]> By: Anita Perez http://www.ppchero.com/are-your-keywords-not-showing-due-to-low-search-volume/comment-page-1/#comment-18523 Anita Perez Mon, 01 Sep 2008 19:42:03 +0000 http://www.ppchero.com/are-youre-keywords-not-showing-due-to-low-search-volume/#comment-18523 A way around the "not displaying ads due to low search volume" takes a bit of work, but well worth it to the growth of a company. 1. Move broader, more popular keywords into a campaign of their own. 2. Increase the bids of the low search volume phrases to about $2 or $3. Don't worry, you may pay close to this amount a few times, but after establishing placement you can reduce the bid and still have the ads displayed. 3. By implementing the above, you'll raise the daily to about $100. Again, don't worry! These are very specific phrases that will not get hundreds of clicks, but are specific enough to generate some great conversions. 4. You may want to add some of the specific modifiers as negatives in the broader campaign to give the specific campaign more of an opportunity to have ads displayed. Again, you won't have an influx of traffic, it is gradual, but definitely worth it! A way around the “not displaying ads due to low search volume” takes a bit of work, but well worth it to the growth of a company.

1. Move broader, more popular keywords into a campaign of their own.
2. Increase the bids of the low search volume phrases to about $2 or $3. Don’t worry, you may pay close to this amount a few times, but after establishing placement you can reduce the bid and still have the ads displayed.
3. By implementing the above, you’ll raise the daily to about $100. Again, don’t worry! These are very specific phrases that will not get hundreds of clicks, but are specific enough to generate some great conversions.
4. You may want to add some of the specific modifiers as negatives in the broader campaign to give the specific campaign more of an opportunity to have ads displayed.

Again, you won’t have an influx of traffic, it is gradual, but definitely worth it!

]]> By: » When Broad Match Is Your Best Option Pay Per Click Journal - Pay Per Click Advertising Blog http://www.ppchero.com/are-your-keywords-not-showing-due-to-low-search-volume/comment-page-1/#comment-16005 » When Broad Match Is Your Best Option Pay Per Click Journal - Pay Per Click Advertising Blog Sat, 19 Jul 2008 14:51:43 +0000 http://www.ppchero.com/are-youre-keywords-not-showing-due-to-low-search-volume/#comment-16005 [...] make some long-tail keyword phrases pay enough to put the time into it. That’s what Amber at PPC Hero recently [...] [...] make some long-tail keyword phrases pay enough to put the time into it. That’s what Amber at PPC Hero recently [...]

]]> By: SearchCap: The Day In Search, July 17, 2008 | PAGE PROPELLER NEWS http://www.ppchero.com/are-your-keywords-not-showing-due-to-low-search-volume/comment-page-1/#comment-15903 SearchCap: The Day In Search, July 17, 2008 | PAGE PROPELLER NEWS Thu, 17 Jul 2008 21:12:26 +0000 http://www.ppchero.com/are-youre-keywords-not-showing-due-to-low-search-volume/#comment-15903 [...] Are Your Keywords Not Showing Due to "Low Search Volume"?, PPC Hero [...] [...] Are Your Keywords Not Showing Due to "Low Search Volume"?, PPC Hero [...]

]]> By: Amber http://www.ppchero.com/are-your-keywords-not-showing-due-to-low-search-volume/comment-page-1/#comment-15880 Amber Thu, 17 Jul 2008 12:13:30 +0000 http://www.ppchero.com/are-youre-keywords-not-showing-due-to-low-search-volume/#comment-15880 Hi Jason, thanks for the response. If keywords like press websites and small websites are getting picked up from expanded broad match, they're still very identical to my original keyword. So it's still hard for me to understand why those keywords are showing but not mine. But yes, Google says to be specific and target the long tail, but unfortunately that doesn't always work! Hi Jason, thanks for the response. If keywords like press websites and small websites are getting picked up from expanded broad match, they’re still very identical to my original keyword. So it’s still hard for me to understand why those keywords are showing but not mine. But yes, Google says to be specific and target the long tail, but unfortunately that doesn’t always work!

]]> By: Jason http://www.ppchero.com/are-your-keywords-not-showing-due-to-low-search-volume/comment-page-1/#comment-15871 Jason Thu, 17 Jul 2008 04:58:12 +0000 http://www.ppchero.com/are-youre-keywords-not-showing-due-to-low-search-volume/#comment-15871 I think you slightly misunderstood the response. The other bidders aren't bidding on 'small press websites' (broad match) but rather other similar keywords in the Expanded Broad Match, which could be anything! For example, the expanded broad match keywords that would trigger a result for [small press websites] could be something like the following: press websites independent publishing small websites etc... Or, someone could be bidding high for "press websites" in phrase match. Yeah, it seems the days of having thousands of long tails is in the dust... It's kind of a sad irony how Google preaches relevancy with their QS, etc. but then pushes advertisers to show ads for irrelevant search terms. I think you slightly misunderstood the response.

The other bidders aren’t bidding on ‘small press websites’ (broad match) but rather other similar keywords in the Expanded Broad Match, which could be anything!

For example, the expanded broad match keywords that would trigger a result for [small press websites] could be something like the following:

press websites
independent publishing
small websites

etc…

Or, someone could be bidding high for “press websites” in phrase match.

Yeah, it seems the days of having thousands of long tails is in the dust… It’s kind of a sad irony how Google preaches relevancy with their QS, etc. but then pushes advertisers to show ads for irrelevant search terms.

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