In part 2, we’ll cover account structure & budgeting. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn out of your …
In part 1, we’ll cover Advertising Platforms, eCommerce Tracking, and Keyword Research. You’ve come up with the perfect eCommerce site. Maybe you got in on a great wholesale deal for miniature furniture for dollhouses. Maybe you spin your own yarn …
We’ve decided that the winning presentation of each month’s REDBOP will post on PPC Hero. REDBOP is Hanapin Marketing’s research & development best practices day. We sit in and learn a specific topic and then teach that topic to the …
One of the coolest features about Product Listing Ads is that you can target your ads by whatever you want. Instead of using keywords, these ads use targets. Every time I talk to other marketers, they all seem to target …
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature to Facebook …
Display is a big, scary ocean of impressions. Like this: For an account that’s measured on direct response, and probably ROAS: that’s terrifying. How are you going to sail your way through the choppy waters and avoid Cthulhu monsters to …
Today, we’ll walk you through using attribution modeling in Google Analytics. The attribution modeling tool is in beta, currently. If you were on top of your beta game enough to get in or you’re just excited about when the feature …
For this Month’s Series, we’re going to be talking about new and exciting things that you can test within the wonderful world of PPC. Take your accounts to the next level with some of these new techniques or tools. New …
To start your new year out right, you should look for some big ideas to bring to the table for your PPC campaigns to your client or boss. I recently polled the group over at Reddit.com/r/PPC to see what they …
Hanapin Marketing‘s second annual holiday video was shown at our holiday party last Friday, and we’d like to share it with all of you! The whole Hanapin team is represented, and it’s all set to Run DMC. Take a look …
