This is the final installment of our April Showers Bring May PPC Flowers series for this month. For the purpose of today’s post, we will discuss a few ways to nurture a new or inherited PPC account. Now …
Keyword analysis can be a daunting task, particularly for larger accounts with robust keyword lists. Fortunately, we have a variety of tools available at our fingertips to help us digest the data at hand. For instance, AdWords offers up several …
This is the first installment of our Reach Expansion Final Four series for this month. For the purpose of today’s post, we will discuss why you should consider utilizing Pinterest as a way to increase traffic and sales. …
If you’re working for a paid search agency or freelancing on your own schedule, approaching your clients for additional budget can be a daunting task. How much should I ask for? What will they get in return for their additional …
This is the first installment from our PPC Love series for this month. For the purpose of today’s post, we’ll be discussing click through rate and offer up a few ways to improve CTR in your own accounts. Ooh baby, …
As paid search managers, keywords are a crucial part of our daily grind. It is important that we continue to learn and develop better understandings of how each and every one contributes to our search marketing strategy, so we can …
This is the first installment of our Ad Testing Made Easy series for this month. For the purpose of today’s post, we will discuss our list of ad testing best practices that can be applied to your own accounts. Ad …
Success, in my opinion, has become synonymous with a few core characteristics, such as resiliency and having the ability to think quickly on your feet. As paid search marketers, we are certainly no exception to these principals because we’re constantly …
This is the fifth installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! Today, I will cover everything you need to know about AdWords social extensions and how they can benefit your search and display …
This is the third installment of our Jingle Your Bells All The Way To The Bank holiday PPC management series, where I will discuss a few landing page optimization techniques that can help increase your conversion rates during the holiday …
