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Advanced PPC Strategies, Bid/Budget Management
There are two competing approaches to bid optimization that I’ve found are most commonly used by top PPC analysts. Read More »
Ad Extensions, Mobile
Whatever industry you're driving leads for, the final completion of a sale often requires a phone conversation to close the deal. Read More »
Account Structure, Bid/Budget Management
Long-tail keywords tend to be the biggest challenge with bid management, and can inhibit bid optimization in a number of ways. Read More »
Account Structure, Bid/Budget Management
When I’m tasked with reviewing bid management performance for these advertisers, I frequently find issues unrelated to bid levels that are hurting performance. Read More »
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