http://www.ppchero.com/being-1-doesn%e2%80%99t-always-mean-you-win/ Heroic Feats of Pay Per Click Management Tue, 06 Jan 2009 13:21:56 +0000 http://wordpress.org/?v=2.6.5 http://www.ppchero.com/being-1-doesn%e2%80%99t-always-mean-you-win/#comment-7 Joe Kerschbaum Fri, 30 Mar 2007 20:52:13 +0000 http://www.ppchero.com/?p=49#comment-7 Hello Ryan. I’ve found that the CTR does hold steady between positions #3 and #4 (and dips slight at #5). It really does depend on the industry, but this tends to hold true. I think you generate many more ‘casual’ browsers in positions #1-2 so your conversion rate may suffer, but the CTR for positions #3-4 are not much less and these users tend to be more qualified because are a bit deeper in the search (not much but a bit). And this idea relates to general, broad keywords. When biding on branded or product specific keywords it can be beneficial to rank higher. Hello Ryan. I’ve found that the CTR does hold steady between positions #3 and #4 (and dips slight at #5). It really does depend on the industry, but this tends to hold true. I think you generate many more ‘casual’ browsers in positions #1-2 so your conversion rate may suffer, but the CTR for positions #3-4 are not much less and these users tend to be more qualified because are a bit deeper in the search (not much but a bit). And this idea relates to general, broad keywords. When biding on branded or product specific keywords it can be beneficial to rank higher.

]]> http://www.ppchero.com/being-1-doesn%e2%80%99t-always-mean-you-win/#comment-6 Ryan Marrs Fri, 30 Mar 2007 20:51:14 +0000 http://www.ppchero.com/?p=49#comment-6 Interesting conclusion. I’d be curious to see if those CTR are similar for being #3-#5 on a standard search result. Obviously being the #1 result on a targeted search is everyone’s desire, but is the amount of time & effort vs. traffic really worth pushing that for extra SEO. Interesting conclusion. I’d be curious to see if those CTR are similar for being #3-#5 on a standard search result. Obviously being the #1 result on a targeted search is everyone’s desire, but is the amount of time & effort vs. traffic really worth pushing that for extra SEO.

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