• Gordon Choi lays out some solid guidelines for testing 2^nd and 3^rd tier PPC search engines in this post. His advice ranges from setting expectations and priorities, researching before choosing an engine and knowing when to call it quits.
• This article is an example of a PPC strategy document, or a proposal. Shimon Sandler lays out his basic criteria for building an effective PPC campaign for a client. While he hits most of the major points, the biggest thing that is missing is customization. This plan seems to me to be geared for a “set it and forget it” PPC campaign.
• Is it a Conspiracy Theory or Truth that Google Adwords at times will deliver irrelevant organic ads to make more money off pay-per-click ads? Well, that’s what some are expressing in this post referencing a Web Master World post.
• 72% of Americans suffer from Search Engine Fatigue?! This post gives us some interesting stats on how many Americans get frustrated with their search engine results. One stats reports that 65% of Americans have spent more than two hours searching for a topic in one sitting, wow!

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This entry was posted on Wednesday, October 24th, 2007 at 1:09 pm and is filed under PPC News Round Up. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.