Comments on: Breakdown of Top Ad Placement: Before and After http://www.ppchero.com/breakdown-of-top-ad-placement-before-and-after/ Heroic Feats of Pay Per Click Management Sat, 06 Sep 2008 21:34:16 +0000 http://wordpress.org/?v=2.6 By: The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Reviewing Google’s Top Ad Placement One Month Later http://www.ppchero.com/breakdown-of-top-ad-placement-before-and-after/#comment-2151 The Adventures of PPC Hero - Heroic Feats of Pay Per Click Management : Reviewing Google’s Top Ad Placement One Month Later Mon, 01 Oct 2007 14:26:05 +0000 http://www.ppchero.com/2007/08/28/breakdown-of-top-ad-placement-before-and-after/#comment-2151 [...] On August 22, Google updated the ranking formula that determines which ads make it into the top 3 spots. After only 4 days, I ran reports for 3 different ad groups (3 separate client accounts) to determine if this change had affected my average positions or any other important metrics. Within the scope of my initial comparison, all three ad groups had seen an obvious decrease in average position and click-through-rate despite remaining in the top 3 ad spots. [...] [...] On August 22, Google updated the ranking formula that determines which ads make it into the top 3 spots. After only 4 days, I ran reports for 3 different ad groups (3 separate client accounts) to determine if this change had affected my average positions or any other important metrics. Within the scope of my initial comparison, all three ad groups had seen an obvious decrease in average position and click-through-rate despite remaining in the top 3 ad spots. [...]

]]> By: Search engine marketing http://www.ppchero.com/breakdown-of-top-ad-placement-before-and-after/#comment-1699 Search engine marketing Thu, 30 Aug 2007 15:36:37 +0000 http://www.ppchero.com/2007/08/28/breakdown-of-top-ad-placement-before-and-after/#comment-1699 Good to know. I don't believe the top positon is always the best on PPC. Dropping to 3rd or 4th can bring a lot more business sometimes. Good to know.
I don’t believe the top positon is always the best on PPC. Dropping to 3rd or 4th can bring a lot more business sometimes.

]]> By: SearchCap: The Day In Search, August 29, 2007 http://www.ppchero.com/breakdown-of-top-ad-placement-before-and-after/#comment-1698 SearchCap: The Day In Search, August 29, 2007 Thu, 30 Aug 2007 05:01:07 +0000 http://www.ppchero.com/2007/08/28/breakdown-of-top-ad-placement-before-and-after/#comment-1698 [...] Breakdown of Top Ad Placement: Before and After, PPC Hero [...] [...] Breakdown of Top Ad Placement: Before and After, PPC Hero [...]

]]> By: SearchCap: The Day In Search, August 29, 2007 · Seo Alchemist http://www.ppchero.com/breakdown-of-top-ad-placement-before-and-after/#comment-1688 SearchCap: The Day In Search, August 29, 2007 · Seo Alchemist Wed, 29 Aug 2007 22:54:07 +0000 http://www.ppchero.com/2007/08/28/breakdown-of-top-ad-placement-before-and-after/#comment-1688 [...] Breakdown of Top Ad Placement: Before and After, PPC Hero [...] [...] Breakdown of Top Ad Placement: Before and After, PPC Hero [...]

]]> By: John Johansen http://www.ppchero.com/breakdown-of-top-ad-placement-before-and-after/#comment-1679 John Johansen Wed, 29 Aug 2007 20:38:35 +0000 http://www.ppchero.com/2007/08/28/breakdown-of-top-ad-placement-before-and-after/#comment-1679 This is a very good idea. My company bids on a couple of #1 spots, including some that are very competitive in our industry. I'm going to run some reports of my own and see what I notice. This is a very good idea. My company bids on a couple of #1 spots, including some that are very competitive in our industry.

I’m going to run some reports of my own and see what I notice.

]]> By: HELM, WHM/cPanel, Windows, Linux and SEO Blog » Blog Archive » SearchCap: The Day In Search, August 29, 2007 http://www.ppchero.com/breakdown-of-top-ad-placement-before-and-after/#comment-1677 HELM, WHM/cPanel, Windows, Linux and SEO Blog » Blog Archive » SearchCap: The Day In Search, August 29, 2007 Wed, 29 Aug 2007 20:24:46 +0000 http://www.ppchero.com/2007/08/28/breakdown-of-top-ad-placement-before-and-after/#comment-1677 [...] Breakdown of Top Ad Placement: Before and After, PPC Hero [...] [...] Breakdown of Top Ad Placement: Before and After, PPC Hero [...]

]]> By: Garry http://www.ppchero.com/breakdown-of-top-ad-placement-before-and-after/#comment-1676 Garry Wed, 29 Aug 2007 17:44:01 +0000 http://www.ppchero.com/2007/08/28/breakdown-of-top-ad-placement-before-and-after/#comment-1676 Hi John, I'm still waiting a while to analyze my own client results, but thus far the change has been a positive one in terms of position, and too close to tell in terms of ROI. In most of my client's campaigns, I've seen an increase in average CPC that coincides with an increase in position (sometimes dramatic). These increases in Adwords generally brought about an increase in revenue, which more or less negated the cost increase. However, this can be a result of (as you said) the weekend factor, going into a long weekend, going into the end of the month, etc. I'll probably follow-up with findings sometime next week, using a full week's worth of data. Garry Hi John,

I’m still waiting a while to analyze my own client results, but thus far the change has been a positive one in terms of position, and too close to tell in terms of ROI. In most of my client’s campaigns, I’ve seen an increase in average CPC that coincides with an increase in position (sometimes dramatic). These increases in Adwords generally brought about an increase in revenue, which more or less negated the cost increase. However, this can be a result of (as you said) the weekend factor, going into a long weekend, going into the end of the month, etc. I’ll probably follow-up with findings sometime next week, using a full week’s worth of data.

Garry

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