http://www.ppchero.com/campaigns-need-a-tune-up-yahoo-can-help/ Heroic Feats of Pay Per Click Management Wed, 07 Jan 2009 00:23:37 +0000 http://wordpress.org/?v=2.6.5 http://www.ppchero.com/campaigns-need-a-tune-up-yahoo-can-help/#comment-4987 Amber Wed, 12 Dec 2007 16:48:31 +0000 http://www.ppchero.com/2007/12/06/campaigns-need-a-tune-up-yahoo-can-help/#comment-4987 Yes! I'm about to post my follow up on the tool, and so far it's more of a tune 'down' than tune up. And yes, they need to get in on optimizing for conversions and revenue. I was surprised to see that those metrics were not even an option on the tool. How elementary of yahoo!? Stay tuned for my follow up post where I'll show screen shots of yahoo!'s recommendations and projected results. Yes! I’m about to post my follow up on the tool, and so far it’s more of a tune ‘down’ than tune up. And yes, they need to get in on optimizing for conversions and revenue. I was surprised to see that those metrics were not even an option on the tool. How elementary of yahoo!? Stay tuned for my follow up post where I’ll show screen shots of yahoo!’s recommendations and projected results.

]]> http://www.ppchero.com/campaigns-need-a-tune-up-yahoo-can-help/#comment-4935 Elixir PPCer Tue, 11 Dec 2007 20:35:57 +0000 http://www.ppchero.com/2007/12/06/campaigns-need-a-tune-up-yahoo-can-help/#comment-4935 I finally tried it today on three campaigns for a medium sized client account. I wasn't surprised that optimizing for clicks or impressions would benefit Yahoo's pockets. But what good is an optimizing tool that forecasts zero conversions and revenue? I finally tried it today on three campaigns for a medium sized client account. I wasn’t surprised that optimizing for clicks or impressions would benefit Yahoo’s pockets. But what good is an optimizing tool that forecasts zero conversions and revenue?

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