Comments on: Can Parked Domains Drag Down Your PPC Click-Through Rate?

By: Deric Loh

Deric Loh — Wed, 19 Nov 2008 16:34:20 +0000

What really matters is not about your ads appearing on parked domains, is whether like what Dany Coutinho mentioned earlier, is about the quality of the leads coming in.

Blocking parked domains ONLY if they are generating high number of clicks and having very low or zero conversions should be the more appropriate approach. At the end of the day is identifying which particular content site displaying your ppc ad is converting at a lower cost per acquisition for lead generating campaigns.

By: Amber

Amber — Wed, 19 Nov 2008 15:46:29 +0000

Hi Dany and Nick, I think parked domains are just like any other vertical in adwords, if you can view the performance of that particular vertical then you can determine if it’s worth turning off or leaving on – no matter if it’s dragging down your CTR or not. I could very well be helping your CTR too, it just depends on the account. The good thing is that Google allows you to view the performance and block parked domains if you feel you should. Thanks for reading!

By: Nick Stamoulis

Nick Stamoulis — Wed, 19 Nov 2008 15:31:17 +0000

I don’t believe it should have any negative effect. Whether it is parked or not shouldn’t really make a difference.

By: Dany Coutinho

Dany Coutinho — Wed, 19 Nov 2008 11:19:47 +0000

Trying to cut on parked pages could also result in less number of leads.

Now i’m talking in context some of my accounts. There is a pretty good number of leads which come from parked pages.

So i would disagree to the point that the quality score reduces because of a parked page.

Anyways how would it matter if an ad is showing up on a parked page??