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	<title>Comments on: Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!</title>
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	<link>http://www.ppchero.com/catch-more-clicks-and-conversions-with-better-ad-text/</link>
	<description>Heroic Feats of Pay Per Click Management</description>
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		<title>By: Jenn, search marketing local consultant</title>
		<link>http://www.ppchero.com/catch-more-clicks-and-conversions-with-better-ad-text/comment-page-1/#comment-65973</link>
		<dc:creator>Jenn, search marketing local consultant</dc:creator>
		<pubDate>Thu, 31 Dec 2009 03:44:01 +0000</pubDate>
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		<description>excellent points! I really liked Amber&#039;s quality leads vs. quantity leads peace. So many marketers forget about bringing value to their advertising and you have touched upon some great points on how to stay on track. Thanks again, and happy holidays!</description>
		<content:encoded><![CDATA[<p>excellent points! I really liked Amber&#8217;s quality leads vs. quantity leads peace. So many marketers forget about bringing value to their advertising and you have touched upon some great points on how to stay on track. Thanks again, and happy holidays!</p>
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		<title>By: AtlantaRealEstate</title>
		<link>http://www.ppchero.com/catch-more-clicks-and-conversions-with-better-ad-text/comment-page-1/#comment-53521</link>
		<dc:creator>AtlantaRealEstate</dc:creator>
		<pubDate>Sun, 20 Sep 2009 16:55:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2007/12/16/catch-more-clicks-and-conversions-with-better-ad-text/#comment-53521</guid>
		<description>Nice work Joe. Looking forward to reading those next week. I hope there&#039;s some new information in there.

:)

Rob in Atlanta</description>
		<content:encoded><![CDATA[<p>Nice work Joe. Looking forward to reading those next week. I hope there&#8217;s some new information in there.</p>
<p> <img src='http://www.ppchero.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Rob in Atlanta</p>
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		<title>By: Joe</title>
		<link>http://www.ppchero.com/catch-more-clicks-and-conversions-with-better-ad-text/comment-page-1/#comment-45845</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Wed, 08 Jul 2009 13:57:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2007/12/16/catch-more-clicks-and-conversions-with-better-ad-text/#comment-45845</guid>
		<description>@Samantha: We use all 3 match types within each ad group. Remember, your ad groups should be broken down so that they are tightly structured. As your account matures, you may find keywords could be broken out by match types into separate ad groups.</description>
		<content:encoded><![CDATA[<p>@Samantha: We use all 3 match types within each ad group. Remember, your ad groups should be broken down so that they are tightly structured. As your account matures, you may find keywords could be broken out by match types into separate ad groups.</p>
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		<title>By: samantha</title>
		<link>http://www.ppchero.com/catch-more-clicks-and-conversions-with-better-ad-text/comment-page-1/#comment-45813</link>
		<dc:creator>samantha</dc:creator>
		<pubDate>Wed, 08 Jul 2009 04:06:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2007/12/16/catch-more-clicks-and-conversions-with-better-ad-text/#comment-45813</guid>
		<description>When setting up content campaigns/adgroups...do you use broad match only k/w&#039;s or do you also include exact or phrase.</description>
		<content:encoded><![CDATA[<p>When setting up content campaigns/adgroups&#8230;do you use broad match only k/w&#8217;s or do you also include exact or phrase.</p>
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		<title>By: How To Broaden Your Exposure on the Google Content Network &#124; News Portal &#124; Lastest News Articles</title>
		<link>http://www.ppchero.com/catch-more-clicks-and-conversions-with-better-ad-text/comment-page-1/#comment-39228</link>
		<dc:creator>How To Broaden Your Exposure on the Google Content Network &#124; News Portal &#124; Lastest News Articles</dc:creator>
		<pubDate>Fri, 15 May 2009 15:14:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.ppchero.com/2007/12/16/catch-more-clicks-and-conversions-with-better-ad-text/#comment-39228</guid>
		<description>[...] from crescendo bids, you should also continuously analyse your ad book performance. Also, you should constantly separate a positioning action inform in visit to remove sites that are [...]</description>
		<content:encoded><![CDATA[<p>[...] from crescendo bids, you should also continuously analyse your ad book performance. Also, you should constantly separate a positioning action inform in visit to remove sites that are [...]</p>
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