Ad Texts, Advanced PPC Strategies
Overcoming AdWords Trademark And Disapproval Issues
Recently, I dealt with AdWords trademark issues, which enhanced my knowledge of the overall trademark policy. Read More »
Ad Texts, Advanced PPC Strategies
Recently, I dealt with AdWords trademark issues, which enhanced my knowledge of the overall trademark policy. Read More »
Ad Extensions, Ad Texts
Callout extensions now available for all accounts. More real estate on the SERP for everyone! Learn how Callout Extensions helped increase CTR by 221% Read More »
Ad Extensions, Ad Texts
Callout Extensions coming to all AdWords users soon? Google has been using select AdWords users to beta test callout extensions. Read More »
Ad Texts, Competitive Analysis
Let’s face it – managing a PPC account doesn't happen in a vacuum. It's about you vs. your competitors. Read More »
Ad Texts, Enhanced Campaigns
Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones, then you need to write mobile specific ads. Read More »
Ad Texts, Experiments & Testing
Ad tests have you feeling blue? They're incredibly time intensive, and difficult to do well. Remind yourself why you started testing in the first place, and fall in love with the programmatic ad test all over again. Read More »
Ad Texts, Advanced PPC Strategies
I’m going to discuss how education based paid search advertisers can take advantage of the increased traffic during back to school season. Read More »
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