Are you ready to take your pay-per-click campaign’s performance to the next level? These advanced PPC strategies will give your paid search accounts a kick in the pants! Whether you need a lesson in complex bidding strategies, an explanation of the finer points of improving your Quality Score or a quick study in pay-per-click lead generation – these advanced PPC strategies are your ticket to better PPC performance.
Over the past six months I have been putting a lot of time and effort into building a keyword list for a client. This client operates within a niche market and is geo-targeted tightly to a specific metro area. One day I began conducting additional keyword research and suddenly realized that I wasn’t sure in which direction to head. I had keyword block, much like writer’s block.
However, I’m not afraid to request assistance so I asked …
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All week we have focused on how to improve your Quality Score, how to recognize “myths” and important factoids that lead to a solid understanding of Quality Score. Today’s post is the fifth and final post in our 5-day series, and it is the culmination of a week’s worth of knowledge!
In days gone by, PPC bidding wars were commonplace when trying to achieve top positions in competitive markets. …
Today’s post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score.
Picture this: You arrive at work before the birds begin to chirp. Before you can be “bothered” by email, you log into AdWords and compulsively check your previous day’s stats. Quickly thereafter, a discovery makes your jaw hit the floor. Those wonderful new keywords you added to your
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The buying cycle is a topic that search marketers have labored over and written about consistently through the years. Today I would like to share a few new techniques with you to optimize your PPC campaigns for each stage of the buying cycle.
First a quick reminder of what constitutes a buying cycle:
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When running locally and nationally targeted campaigns you need to strike a balance between your keyword focus and your geo-targeting focus. This means that if your targeting focus is wide, then your keyword focus should be narrow – and vice versa: if you’re targeted distribution area is small, then your keyword focus can expand.
You can have two sets of keywords for the same product when advertising to a national audience as well as to one that’s local. The keywords that …
Tonight is the premiere for Season 2 of the very popular TV series, Heroes. Being the PPC “Hero” that I am, I thought it fitting to see how well NBC has used paid search in their advertising efforts gearing up to the new season. Are they ranking for key terms? Are they dominating the “big three” search engines?
My first test was to search on keyword: Heroes. NBC crowds the #1 spot in both paid and …
The third series in our Revitalize your PPC Campaign in 5 Days is using negative keywords to weed out unqualified traffic, control your spend, and only trigger your ads to show towards more qualified traffic.
Negative keywords are used to weed out unwanted or irrelevant traffic to your campaign. These are keywords, terms and phrases within your ad group that you don’t want your ad to show up for.
For example,
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There comes a time while managing a pay-per-click campaign when you feel as though you’ve done everything. Yet somehow your performance plateaus or worse, begins to trail off. What do you do in this situation? What can be done to thwart this impending disaster?
PPC Hero has the answers! Each day this week we will focus on a different technique that will provide new ideas for a campaign that has stalled or flat-lined. …
According to a Google study, the US Hispanic Market ranks 15th in total internet population. It is said they are also better educated, heavier online users, more likely to have a broadband connection and more inclined to search and click on ads in English compared to other minority races.
So I ask myself, is Hispanic targeting for me? Here’s what I found out: There are several different attempts one can make to target the Hispanic market. One, …
What is the difference between click fraud or invalid clicks? After reading this expose’, it is my hope that you will walk away (browse away?) with a better understanding of both and what Google and Yahoo! are doing to protect you from these possible threats.
First, let’s define click fraud according to Wikipedia:
Click fraud is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user …
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