Archive for the ‘Advanced PPC Strategies’ Category

Several of our clients have compliance teams that must approve each and every word the company uses to promote its services and/or products. According to Wikipedia, compliance is defined as:  “the goal that corporations or public agencies aspire to in their efforts to ensure that personnel are aware of and take steps to comply with relevant laws and regulations.”

It’s quite a tedious process to submit each and every PPC ad text to a team that will pick and poke at each word you use.  But what is more important than anything is representing the company in the best, …

Ever wonder what your competitors’ top keywords are?  Would you like to know if your competition is down in traffic the same times of year you are?  I’m sure you wish you could find out how many unique visitors your top competitors are receiving.

With Compete.com you can get all of this information and more. This is not a sponsored post by the way!  I knew of Compete.com when I first began doing paid search and SEO for clients, but just now have I really begun to use it and actually do something with the information.

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With a strong, mature e-commerce campaign, you may find yourself running short of ideas on how to truly drive increased sales. Perhaps you are working through  some (good) new ad creative techniques, or perhaps you have expanded your keyword list with long tail terms or less-relevant keywords (less good). Either way, situations like this are eminently satisfying – after all, you’re reaching goals – but also can be incredibly frustrating – “Well, what now?”

One easy and measurable way that I find too under-utilized within pay-per-click search campaigns is advanced dayparting.

When I have heard ad scheduling discussed …