Are you ready to take your pay-per-click campaign’s performance to the next level? These advanced PPC strategies will give your paid search accounts a kick in the pants! Whether you need a lesson in complex bidding strategies, an explanation of the finer points of improving your Quality Score or a quick study in pay-per-click lead generation – these advanced PPC strategies are your ticket to better PPC performance.
This is the second installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! I don’t have an awesome picture of a Bill Cosby pudding ad like Felicia does in her post about site links, but I do have an awesome picture of Zack Morris and his sweet cell phone.
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This is the first article in our week long adventure to uncover the greatness of Ad Extensions in Google AdWords in just 5 days! Step into the realm of Site Link Extension and see that the proof is in the pudding!
Once upon a time, when ad extensions were first gaining popularity, PPC Hero posted a blog covering the basics of each. You may remember that ad extensions are predominantly used as a tool to increase CTR and that could lead to an increase in Quality Score, which makes them incredibly important to PPC account success. As the PPC industry has transformed in the last year, we’ve seen some updates, changes and additions to those ad extensions, so what better way …
Do you have 5 or 10 minutes for an incredibly funny video?
What if I promise you it will deliver not only one but three Facebook Advertising secrets? Or if I told you all those secrets were on display within the first 3 minutes of the video?
Oh, just go ahead and watch it already:
So if you were paying attention you probably noticed three things about this very first No Pants Subway Ride footage:
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You already know that you can use the Adwords Content Network to target Gmail users. The ability to advertise to Gmail users through Adwords has been around for years. But outside of the occasional privacy complaint, you don’t hear much about this ad option.
Well, I’m going to show you an awesome tactic to use when running Gmail ads that gives you a unique opportunity to target your audience. Then I’m going to show you exactly how I set up a …
Enjoy the third installment of our holiday PPC series Jingle Your Bells All Way To The Bank. Get 4 quick tips on writing ad copy that will help sell more than your average fruitcake! ‘Tis the season…
Happy almost-holiday season, PPC Hero’s! For our second installment in the Jingle Your Bells All The Way To The Bank holiday PPC management series, I’m going to take you to the next step in your planning: account structure. Yesterday, Sarah helped you make your way through specialized keyword research for the holiday season, including which holidays to target, gift recipients based on product offerings, research tools to expand your lists when needed and how to choose negatives to pull back …
It’s that time of year again, PPC Hero’s! No matter how unprepared we are, the holiday season never fails to round the corner this time of year and surprise us. PPC management is no exception to this rule and we’ve heard through the grapevine that some of you need a little extra help to prepare your PPC accounts for Holiday Hustle 2011. PPC Hero to the rescue!
We’ve all been there in our accounts—keyword isn’t performing well, and its at position four on average, lets throw money at it until it stops being such a pain. SMART! Then dust off your hands, and go back to the Bieber vid you were secretly watching (we know you do, we can see your queries). But then tomorrow comes around, and hey hey, the average position is way up! Yes! But then looking at the other metrics…and …
Download the PDF presentation here: Auto tagging and 3rd Party Tracking Presentation
On Wednesday, Hanapin Marketing had its monthly company-wide training seminar (RedBop). We had some wonderful presentations and were able to get together as a company and share ideas. I worked with Abby and Jeff this month to present on the very broad topic of tagging urls and checking conversion tracking. Today, I’d like to give you a summary of what we discussed with the team, and also provide you …
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