Conversion Tracking in Google Adwords
Google’s conversion tracking in Adwords allows you to take your account to the next level by providing you with ROI data that can help you more accurately identify both areas of success and opportunities. The best part is it only takes a snippet of code and few settings to get started!
Using Conversion Tracking
The first step you must take is to set up the conversion that you want to track. You can create up to
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Archive for the ‘Advanced PPC Strategies’ Category
Are you ready to take your pay-per-click campaign’s performance to the next level? These advanced PPC strategies will give your paid search accounts a kick in the pants! Whether you need a lesson in complex bidding strategies, an explanation of the finer points of improving your Quality Score or a quick study in pay-per-click lead generation – these advanced PPC strategies are your ticket to better PPC performance.
Tracking Revenue and Cost In Adwords
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Using URL Tracking Parameters To Get More Out Of Analytics
One of the challenges of working in an agency environment is that, while it helps get the work done, multiple people touch an account, and you run the risk of creating inconsistencies. When you need to know that your data is accurate it’s nice to know that you and your team have taken a few minutes in the beginning to set up a system for URL building and tracking.
Once you have your Google Ad Words account linked with your Google …
Integrating YouTube Promoted Vidoes Into Your PPC Accounts
April 8th, 2010 | Samyukta | Advanced PPC Strategies
I hate to admit it, but I probably spend more time surfing YouTube than I probably should. You know how it goes: A friend sends you a link to some funny or random video on YouTube, then you find another video to watch and then you’re hooked.
As someone who manages PPC accounts for a living, I wondered, why am I not on YouTube trying to grab a share of this captive audience?
YouTube introduced Promoted Videos late last year and I …
How To Effectively Group PPC Keywords by Purchase Intent
Effective Keyword Grouping for Pay-Per Click
One of the most underrated means of driving down your PPC costs and driving up the number of conversions you can generate through paid search is effectively grouping and segmenting your keywords.
In this article I’ll cover one means of effectively grouping keywords for pay-per click marketing: keyword grouping by purchase intent.
The aim in improving your keyword organization – via keyword grouping by purchase intent or any other means – is to help you to increase …
Including Image Ads In Your Marketing Mix
As online marketing grows, it’s becoming imperative that we as advertisers find ways to set ourselves apart from the competition. We’ve written many posts in the past about the importance of ad text testing, so below you will find a few tips and tricks to help include image ads in your mix if you decide they fit your business objectives.
Image Ads
Image ads (a.k.a. banner ads) are run on the content network, and they are a great way to add an …
Make Mobile Marketing Work For You
With the growth of mobile use, it’s no wonder mobile advertising is on the rise. According to Wikipedia, mobile advertising only constitutes “around 1% of global advertising spend”, but considering the fact that “mobile phones outnumber TV sets by over 3 to 1”, (wow!) I say there’s no better time than now to start working with mobile advertising, and perfecting our skills.
Once you’ve decided that you’re ready to get started with mobile advertising, you first need to define who are …
A Cool (Repurposed) PPC Tool Discovery
It would be difficult to overstate the importance of a properly structured geotargeting strategy to the success of a good percentage of PPC campaigns. We’ve discussed geotargeting for PPC many times before on the blog, so if you are confused, go ahead and read about it. But to get the value out of this post you need to know that there are basically two reasons geotargeting could make or break your account:
Everyone Can’t Be Everywhere
Some products or services can …
Best Practices for Multilingual PPC
Launching a multilingual pay-per-click campaign is a good way to quickly have a presence in a country. Many companies do not have the resources and budgets to build multiple versions of their website based on language, but through the wonders of pay-per-click, advertisers can efficiently and effectively reach an international or bilingual audience online.
The problem with most multilingual pay-per-click campaigns is laziness. Many advertisers will launch international campaigns without consideration for accurate translations and culturally relevant messaging. Thankfully this problem …
Positioning Your Business For Success In Local Search
Consumers today not only want to know what’s around them, they want to be able to call with one click, access directions, and know what other people think of it. Due to the fact that 50% of consumers head to search engines first when researching local businesses, according to a joint study from Nielsen and Webvisible, you need to make sure your business is in a position to compete.
In most cases, the way to most effectively reach a local audience …
Understanding JavaScript and How it Can Affect Your Analytics Tracking
Google Analytics is instrumental in the way we track the success of our PPC campaigns (especially since it’s free), but as robust as it is, there are certain visitors that just can’t be tracked. There are at least 6 types of those visitors, but today I’m going to focus solely on those that have their JavaScript turned off, and what it can mean for your PPC campaigns.
What is JavaScript?
JavaScript in the simplest sense is a scripting language that uses …
