For our final installment in the How I Manage A PPC Account With/Without __________ series, I’m going to explain how you can make the best of what seems like an impossible situation and effectively manage an E-commerce PPC account without any form of conversion tracking available. Mission impossible, no more!
Archive for the ‘Advanced PPC Strategies’ Category
Are you ready to take your pay-per-click campaign’s performance to the next level? These advanced PPC strategies will give your paid search accounts a kick in the pants! Whether you need a lesson in complex bidding strategies, an explanation of the finer points of improving your Quality Score or a quick study in pay-per-click lead generation – these advanced PPC strategies are your ticket to better PPC performance.
How I Manage An E-commerce PPC Account Without Conversion Tracking
October 13th, 2011 | Kayla Kurtz | Advanced PPC Strategies, Basic PPC Strategies, Bid/Budget Management, Conversion Tracking, How To, PPC Strategy
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Managing A _________ PPC Account
October 7th, 2011 | Kayla Kurtz | Advanced PPC Strategies
Our loyal readers at PPC Hero have expressed some concern in recent weeks about very specific account problems that require an “outside the box” management style. For the most part, everyone wants to know the same thing: how exactly do you manage using best practices when you’re missing an integral piece of the puzzle? Check out our upcoming Blog Series and how it’s can help those of you with similar troubles!
Google’s New, Easier Instant Previews and the PPC Effect
Today we have another post from one of our PPC Hero allies, Mark Reynolds of Blazen Web Marketing. Mark is an internet marketer and web designer based in the U.K. In this post he takes a look at Google’s new Instant Previews, how it can impact the CTR of PPC ads, and offers tips on how to improve your landing pages.
PPC for Reputation Management
September 27th, 2011 | PPC Hero Ally | Advanced PPC Strategies
Rick Santorum has a serious Google problem. It’s not the lewd website topping the search engine results for his name, it’s something potentially more damaging for a presidential hopeful: he doesn’t get internet marketing. And he could use a good dose of online reputation management right now.
Segmenting by Device: Why All Your Accounts Should Be Running Mobile Campaigns
I know we’ve had a few posts about mobile campaigns here on PPC Hero, but after recently reviewing my accounts by device segmentation and rediscovering how many visitors are actually clicking my ads via mobile devices, I cannot emphasize enough the importance of paying attention to your mobile audience. Amy wrote a great post not too long ago on mobile landing page best practices, and you should also check out Abby’s post on refining mobile campaigns.
But, I’d actually …
adCenter 101: Capitalizing On Consumer Queries
September 10th, 2011 | Dave @daverosborough | Advanced PPC Strategies
This series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. Last month, I wrote about Campaign Analytics in adCenter. This month, I will talk about adCenter’s revamped search query performance reports and the benefits you can now take away from them.
Overview
Up until recently, I found little use from adCenter’s search query reports (SQRs). I’m sure we can all remember being frustrated over the fact that conversion …
Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets
September 9th, 2011 | Bryan Watson | Advanced PPC Strategies, Basic PPC Strategies, Bid/Budget Management
Everybody is looking for a way to cut costs and stay within budget these days, in all businesses. So, PPC is no different. Not everyone has a large budget to bid with, so it makes sense that there are other strategies to employ to be successful. So, without further ado, there are three strategies that you should try out in order to get the most out of your limited budget PPC campaigns.
1. Scheduling
Depending on your industry, you could have …
My #1 Tip for Google Display Network: Scale Your Campaigns
Often times I find that people treat the display network as secondary to search. I’ll admit, it’s not always the first thought that comes into my mind when I start thinking about how I’m going to tackle a new account. I never understood why that is. I mean, display is awesome, why should it take a backseat? After many sleepless nights of pondering this question, I’ve decided that the answer is in the options. For a long time, display was …
Modified Broad Match, Understood
One of my favorite movies of recent memory is Wedding Crashers, and while looking for a picture to put on Facebook to mock a friend, I stumbled upon a picture of Todd Cleary, the misunderstood son of the powerful Cleary family. Laughing to myself, I saved the pic to get back to work. Later, while puzzling over why my broad match keywords were getting impressions in an account, but not many clicks and few conversions, it kind of came to …
How To Expand An Account From Exact Match to Broad Match
August 11th, 2011 | Rob Boyd | Advanced PPC Strategies
Let me preface this post by stating clearly: this is not the best way to work all accounts. With that said, I can think of a few scenarios where it is worth a shot as there are many pros to working an account from more targeted to less. There are also some cons so I’ll start by addressing both.
Pros:
- You’ll have less initial financial waste while prospecting keywords
- It is lower risk
- You should see higher starting conversion rates and lower conversion costs
- The
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