Archive for the ‘Advanced PPC Strategies’ Category

This is a guest post by Michael Wiegand. Michael is a Pay Per Click Analyst (and Social Media dabbler) with Portent Interactive, a Full Service Internet Marketing Agency in Seattle, WA. When he’s not making bid changes and writing ad text, Michael writes for the PiBlog.

In this realm of pay-per-click advertising two things are inevitable (think death and taxes): first, you have to spend money, and second, you’ll face some level, however small, of competition. In search engine marketing, your competition depends largely on your keyword semantics.

Find Your Competition

For starters, to assess your competition, run …

You learn something new every day.  Period.  Yes, it’s cliche.  Yes, it makes me sound like my mother.  But surprise, surprise, it’s true!  As my headline suggests, this is a cautionary tale about the “bad things” that can happen when you combine destination URLs, tracking parameters and 301 redirects.  Needless to say, I learned something new the hard way.

I began working with a new client a month or so ago and quickly realized that the visitor statistics in their Google Analytics account didn’t quite match what I was reporting in their Google, Yahoo! and MSN PPC accounts.  The PPC …

A lot of changes have been made within Google and Yahoo in the past few months. Chances are you read about them but haven’t kept them top of mind. In this post I’ll go over a few of the larger changes made in Google and Yahoo that will surely effect your PPC account.

Yahoo Minimum Bids:  Earlier this year, shortly after Google implemented their quality score and minimum bid changes, Yahoo! followed suit.  When speaking to my Yahoo rep about it he mentioned we would be getting emails letting us know if our minimum bids were increasing. At that point we …

Last week I wrote an article about an account that we inherited that had been constructed and managed poorly. One of the strategies I called into question was separating keyword match types into unique ad groups within Google AdWords. However, we had quite a few comments from our readers stating that this is a strategy that they employ frequently with great results.

This is one of the best things about our blog: I’m always learning how different people manage their PPC campaigns! After conversing with our commentators I thought I …