Are you ready to take your pay-per-click campaign’s performance to the next level? These advanced PPC strategies will give your paid search accounts a kick in the pants! Whether you need a lesson in complex bidding strategies, an explanation of the finer points of improving your Quality Score or a quick study in pay-per-click lead generation – these advanced PPC strategies are your ticket to better PPC performance.
With a strong, mature e-commerce campaign, you may find yourself running short of ideas on how to truly drive increased sales. Perhaps you are working through some (good) new ad creative techniques, or perhaps you have expanded your keyword list with long tail terms or less-relevant keywords (less good). Either way, situations like this are eminently satisfying – after all, you’re reaching goals – but also can be incredibly frustrating – “Well, what now?”
One easy and measurable …
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I’ve been managing PPC campaigns for what seems like a really long time. I work in Google AdWords every day. But you know what? I still learn something new every day. Sometimes this fact is scary. So, there is this nifty little thing called Google AdSense for Parked Domains. It’s a way for domain owners to park their unused domains, aim them at Google’s servers and whalah – earn some cash with AdSense ads. I knew this existed …
This is a special guest blog post from Kerstin Baker-Ash.
Kerstin has worked in search engine marketing for six years across agency and in-house roles. A native of Toronto, Canada, she has experienced the inevitable pants versus trousers embarrassment since moving to the United Kingdom. Kerstin uses her multilingual background to manage cross-market campaigns for clients in the government, retail and travel sectors and …
During our last blog series we discussed using the ad scheduling feature within Google AdWords to save time and money when managing a PPC campaign. That article sparked a few questions in regards to when a conversion is attributed within AdWords.
In the previous post, we provided tactics for using the ad scheduling feature to automatically just your keyword bids, or completely pause your ads at certain times of the day or days of the week. If you have …
Recently, I wrote an article on using the placement performance report within Google AdWords (and Amber recently wrote an article on trimming fat!). As a result of this article, there was a bit of discussion in regards to how granular the site exclusion tool can remove under performing websites from your campaign. I thought I would write a follow-up on this topic to discuss the various levels at which you can use this helpful tool.
Depending on how poorly …
Ad Scheduling within Google AdWords allows PPC managers to control the days and times their ads appear. As the final installment of our time saving blog series, today we will discuss how you can save time and money by utilizing this helpful AdWords tool.
Utilizing your AdWords reports and your Analytics program, you may be able to determine when your ads perform best on Google. And there could …
Our week-long series of PPC time saving tips is now in full swing! Today I’ll be discussing how Google’s AdWords Editor and Microsoft’s adCenter Desktop can simplify your PPC management. Being the PPC geek that I am, when Google released Editor, I thought it was the best thing since sliced bread. While I’m comfortable using spreadsheets …
Welcome to PPC Hero’s newest blog series! All week we are going to discuss ways to save time when managing PPC campaigns. For today’s topic, I’ll be tackling how carefully planned PPC account structures save time not only for management but also for reporting, too. Honestly, account structure is one of my all-time favorite PPC subjects. It’s like a puzzle, and I love seeing …
When it comes to managing PPC accounts, there is one thing we can’t seem to get enough of, and that one thing is time. There just aren’t enough hours in the day to accomplish all of the tasks you need to get done! From creating detailed reports, to downloading and uploading entire campaigns, to optimizing large-scale accounts, to adjusting bids on a daily or hourly basis, all of these …
Not long ago, the Google Content Network used to be a source of frustration for many PPC managers. This distribution channel can be difficult to master as the user intent for the Content Network is extremely different from the Search Network. However, any frustration you may have encountered with the Content Network should hopefully not end in complete desertion of this distribution channel.
As a PPC manager, you now possess the tools to help optimize your Content Network campaign. …
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