Are you ready to take your pay-per-click campaign’s performance to the next level? These advanced PPC strategies will give your paid search accounts a kick in the pants! Whether you need a lesson in complex bidding strategies, an explanation of the finer points of improving your Quality Score or a quick study in pay-per-click lead generation – these advanced PPC strategies are your ticket to better PPC performance.
Let’s say you’ve just picked up a new PPC client. Let’s say they have an eCommerce site with dozens of targeted demographics. Now let’s add in their 600 products. And oh yeah, the thousands upon thousands of keywords already crowding up their account. Starting to feel a little bit panicked? I haven’t even mentioned their $40,000 monthly budget yet!
Okay. Take a deep breath. It’s going to be alright.
Managing a large PPC account can be a daunting task, but luckily, we have …
 |
Read Full Article | |  |
6 Comments |
Today we have a guest post from one of our PPC Hero allies! Michael Wiegand is a PPC Guru & Google Analytics Consultant at Portent Interactive, a full-service internet marketing company based in Seattle, WA. In this post, Michael explains why Profit per Impression is the perfect metric for ad testing.
Last week, Hanapin Marketing conducted its monthly, company-wide training session where we take a look at a variety of PPC topics to further our understanding and develop as a company. For this session, one of the topics we covered was taking revenue across Adwords and Analytics, and I wanted to share a bit of what we presented with our readers.
Overview
For starters, if you aren’t tracking conversions in Adwords, or goals in Google Analytics check out these helpful …
However, after a few months working with some B2B clients in a very niche consumer market, I found that there is a lot to learn about the seemingly innocent low search volume keyword status. This is a post to remind us what a low search volume really means and how too many of these phrases can start to impact an account.
For a while now, behavioral marketing has been under the intense scrutiny of several internet watchdog groups, as well as the Federal Trade Commission, in regards to heightened concern over privacy laws. And recently, this criticism has intensified, leading to many new proposed ideas as to stop advertising platforms from accessing computer browser history in order to more accurately place ads.
Last month, our team compiled a review of PPC in 2010 and what we expect this year. Mobile marketing is definitely something we couldn’t overlook. Over 80% of the US population currently carries mobile phones (according to Punchkick Interactive), and Google’s mobile searches increased fivefold in the last two years. If you haven’t considered launching a mobile campaign for your account, this is one bandwagon you may want to jump on.
Mobile Campaign Structure & Settings
Since mobile marketing …
Have you mastered the art of creating and optimizing search campaigns? Are you looking for additional ways to generate traffic and leads? If so, then the display network is a great place to start.
Google Adwords Display Network
So what is the display network (previously known as the content network, and honestly, I’m still trying to get used to the name change)? It is the large collection of websites that are in a partnership with Google, and display Google Adwords Ads.
When advertising …
It’s that time of year again! Time to develop our resolutions and plans to stick to them, in an effort to make each year better than the last. There are several common resolutions but I think it would be safe to say most of us would probably like to tighten our belts, figuratively and literally. Why not? Weight loss generally signifies a healthier lifestyle and money is often a point of stress, so these two …
Last week, Jen discussed how to utilize Google’s Merchant Center to make your ecommerce PPC campaigns stand out this holiday season. Now that you have your product extensions and product listing ads set up, what else can you do in the closing days of the holiday season to really make your products and company stand out. With a few last-minute creative promotions in addition to some highly enticing ad copy and landing pages, there is still significant potential for this …
Google is launching Global Market Finder and Ads for Global Advertisers. Global Market Finder is a new product that allows marketers to search for new markets and keywords in different countries with many customization options. Ads for Global Advertisers isn’t necessarily a new product, but a better integration of several existing Google products (including Global Market Finder) that makes it easier for businesses to address overseas markets. These two new and exciting tools are huge steps in terms of global …
|
|
 |
Site Navigation |
Connect |
|
