As more consumers turn to the Internet for their holiday shopping, it’s important to be thinking about how to best stand out from the crowd. Google has created two features to help eCommerce sites promote their products using a data feed within a Google Merchant Center. By taking advantage of these new features your product images will show along with price, allowing customers to make shopping decisions before costing you money by clicking on your ad, thereby saving you money …
Archive for the ‘Advanced PPC Strategies’ Category
Are you ready to take your pay-per-click campaign’s performance to the next level? These advanced PPC strategies will give your paid search accounts a kick in the pants! Whether you need a lesson in complex bidding strategies, an explanation of the finer points of improving your Quality Score or a quick study in pay-per-click lead generation – these advanced PPC strategies are your ticket to better PPC performance.
Getting serious about ad continuity on the landing page
When it comes to ad continuity on the landing page we often think of keyword match. Are the actual words you’re using in your ads being displayed on the landing page? And that’s a good start. However, when it comes to increasing conversion rates beyond “average” (~4% according to sources like MarketingSherpa and FireClick) we should be thinking beyond just keyword match and getting serious about ad continuity on the landing page.
A message is more than just the words that …
Google Voice and Adwords Combine
November 10th, 2010 | Bryan Watson | Ad Texts, Advanced PPC Strategies, AdWords Editor, Analytics, Google AdWords, Reporting / Conversion Tracking, Tools
Many advertisers have run into this common problem—you can’t track the impact that your Adwords campaigns have on sales more than through the amount of clicks that your ads are getting. It’s hard to explain to a frustrated client that yes, your agency is responsible for clicks, but there are other unseen factors that may be affecting sales that aren’t shown in your statistics. Most times, this leads to a frustrating conversation, and hours of pondering as to how to …
Creating Targeted Ads in Facebook
Now that Facebook and Bing have partnered, social search is becoming ever more prevalent. But when it comes to PPC, you can also leverage Facebook to market your products and services to a highly targeted audience. We’ve discussed the benefits of using Facebook in previous posts, but now I’ll walk you through the few simple steps to getting started.
Dashboard
When you first log in you will see a simple dashboard that gives you a high level view of typical campaign KPIs …
Analyzing Your PPC Account
November 1st, 2010 | Amy Hoffman @hoffman8 | Advanced PPC Strategies
It’s the beginning of the month, what better to do than take a look at your account’s historical data. Before creating an account plan for the month, I like to create a month to month comparison, so that I know what worked better in previous months, as well as the same month in the past year. By doing so, I can also see what has changed (such as position or bid) and try to reconcile the differences, to ensure each …
The PPC Audit: Rewards for a Critical Eye
Before getting into the how-tos, what exactly do I mean by a PPC audit? A PPC audit is nothing more than an in-depth review of account structure, performance, and goals. In the review, a number of questions need to be addressed. Most importantly, are you targeting your account to meet your marketing expectations and goals? Questions that follow revolve around PPC account set-up and account maintenance best practices, target audience, and properly utilizing the search marketing tools available. Below is …
Google Is Not Creepy
Every day Google is becoming smarter, and in turn making it easier for advertisers to more effectively reach their target audiences. Now, this could be viewed as another supposed step towards world dominance as referenced in jest in some of our roundups, or merely another great and easy way to more accurately and continually reach a solid base of potential customers. What I’m talking about is remarketing and interest-based advertising—which has been around for quite some time, but not …
Cybersquatting and Paid Search: What Brands Need to Know
August 10th, 2010 | PPC Hero Ally | Advanced PPC Strategies
By Frederick Felman, CMO, MarkMonitor
According to The Search Engine Marketing Professional Organization (SEMPO), search advertising has grown 286% in the last five years and will increase from $14.6 billion to $16.6 billion in 2010. The future for search engine advertising is bright. However, it’s the very vibrancy of search that leads to abuses and scams by counterfeiters, fraudsters and unscrupulous competitors. In fact, based on analysis of data from Direct Magazine, 14% of branded searches never arrive at the brand’s …
Two Birds with One Stone: Transition an Account & Improve it at the Same Time
It is an exciting time of change at Hanapin Marketing. We are getting ready to move into a bigger facility, we have a new sister company Tingian Ventures in development and a couple of our loyal team members have moved on to babies (congratulations, Amber!), marriage and graduate school.
How to Become an Affiliate Advertiser
July 14th, 2010 | WordStream | Advanced PPC Strategies
Would you like some extra cash? Do you have a website or blog, or at least an idea for one? Do you have time to commit to updating that site with content?
If you answered “yes” to all of these questions, then you may want to consider becoming an affiliate advertiser.
Affiliate advertisers host ads for other companies’ products or services on their site. They are paid each time a particular action is taken relevant to one of the ads. For example, …
