There are a lot of settings to choose from in your Google AdWords account, but how do you know which ones are best? Depending on your objectives, goals and approach you might find one combination works better than another but the key is to test, test, test. What works for one account or campaign, may not work well for another. If you haven’t spent time exploring the settings options, you are likely using the defaults and a few quick changes …
Archive for the ‘Advanced PPC Strategies’ Category
Are you ready to take your pay-per-click campaign’s performance to the next level? These advanced PPC strategies will give your paid search accounts a kick in the pants! Whether you need a lesson in complex bidding strategies, an explanation of the finer points of improving your Quality Score or a quick study in pay-per-click lead generation – these advanced PPC strategies are your ticket to better PPC performance.
A Guide to Google AdWords Settings
June 8th, 2010 | Erin | Advanced PPC Strategies
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Combining Yahoo Interface Reports with the Desktop Tool for Bid Adjustments
The Issue:
The keyword report from the interface gives you the average CPC, not your max CPC, and the desktop tool doesn’t show you the Key Performance Indicators (KPIs) that you will want to see to base your decisions on, like average position and click-through rate.
A Solution:
I’ve always been a big fan of using excel to help make tasks as “automatic” as possible, so I wanted to share the following process for combining the interface report with the desktop tool to …
Staying Ahead Of Shifts In PPC Traffic
May 20th, 2010 | Samyukta | Advanced PPC Strategies
The exciting thing about search marketing is that people’s search behaviors are always changing; this can depend on the time of year, trends or new developments in the industry. But how do you stay ahead of these changes and more importantly, what do you do to counteract any negative effects in your accounts? In this post, I’ll focus on understanding traffic trends in your PPC accounts and in my follow-up post I will talk about how to effectively leverage …
Using Search Funnels to Grow Your Adwords Account
What is the new search funnels feature?
Search Funnels are a set of reports in Adwords that allow you to analyze ad impression and click behavior for campaigns, ad groups and keywords. So why is this important for advertisers? Adwords currently attributes conversions to the last click, but as we all know, few conversions are driven by just one click on one ad. There are usually many touch points with a customer, so the search funnels reports allow us to
36 Myths of PPC
Note: This post was authored by Amber, a prolific blogger at PPC Hero and one of our long-time PPC managers, who welcomed her gorgeous son Jacob on April 29th!
Over the course of the past several years, many old PPC tactics have become dated and are no longer considered best practice. There have also been many PPC strategies that have been developed bloggers and so-called PPC advertisers without solid evidence of increased ROI and, to no one’s surprise, may damage your …
Coping With Trouble In Your PPC Account
You’ve diligently worked to create a well-organized, well-rounded PPC account with lots of tightly-themed keywords in your ad groups. You’ve written compelling ads with lots of benefits and a strong call-to-action. You figure you’ve set up your PPC account successfully and it works well for a while. But then you start seeing your traffic drop and you know that you’re facing trouble ahead.
Here are a few troubleshooting ideas you can use to identify issues in your account:
Verify Your Tracking
If …
Tracking Revenue and Cost In Adwords
Conversion Tracking in Google Adwords
Google’s conversion tracking in Adwords allows you to take your account to the next level by providing you with ROI data that can help you more accurately identify both areas of success and opportunities. The best part is it only takes a snippet of code and few settings to get started!
Using Conversion Tracking
The first step you must take is to set up the conversion that you want to track. You can create up to
Using URL Tracking Parameters To Get More Out Of Analytics
One of the challenges of working in an agency environment is that, while it helps get the work done, multiple people touch an account, and you run the risk of creating inconsistencies. When you need to know that your data is accurate it’s nice to know that you and your team have taken a few minutes in the beginning to set up a system for URL building and tracking.
Once you have your Google Ad Words account linked with your Google …
Integrating YouTube Promoted Vidoes Into Your PPC Accounts
April 8th, 2010 | Samyukta | Advanced PPC Strategies
I hate to admit it, but I probably spend more time surfing YouTube than I probably should. You know how it goes: A friend sends you a link to some funny or random video on YouTube, then you find another video to watch and then you’re hooked.
As someone who manages PPC accounts for a living, I wondered, why am I not on YouTube trying to grab a share of this captive audience?
YouTube introduced Promoted Videos late last year and I …
How To Effectively Group PPC Keywords by Purchase Intent
Effective Keyword Grouping for Pay-Per Click
One of the most underrated means of driving down your PPC costs and driving up the number of conversions you can generate through paid search is effectively grouping and segmenting your keywords.
In this article I’ll cover one means of effectively grouping keywords for pay-per click marketing: keyword grouping by purchase intent.
The aim in improving your keyword organization – via keyword grouping by purchase intent or any other means – is to help you to increase …
