Archive for the ‘Advanced PPC Strategies’ Category

By Frederick Felman, CMO, MarkMonitor

According to The Search Engine Marketing Professional Organization (SEMPO), search advertising has grown 286% in the last five years and will increase from $14.6 billion to $16.6 billion in 2010.  The future for search engine advertising is bright. However, it’s the very vibrancy of search that leads to abuses and scams by counterfeiters, fraudsters and unscrupulous competitors. In fact, based on analysis of data from Direct Magazine, 14% of branded searches never arrive at the brand’s …

Would you like some extra cash? Do you have a website or blog, or at least an idea for one? Do you have time to commit to updating that site with content?

If you answered “yes” to all of these questions, then you may want to consider becoming an affiliate advertiser.

Affiliate advertisers host ads for other companies’ products or services on their site. They are paid each time a particular action is taken relevant to one of the ads. For example, …

There are a lot of settings to choose from in your Google AdWords account, but how do you know which ones are best? Depending on your objectives, goals and approach you might find one combination works better than another but the key is to test, test, test. What works for one account or campaign, may not work well for another. If you haven’t spent time exploring the settings options, you are likely using the defaults and a few quick changes …

The exciting thing about search marketing is that people’s search behaviors are always changing; this can depend on the time of year, trends or new developments in the industry. But how do you stay ahead of these changes and more importantly, what do you do to counteract any negative effects in your accounts? In this post, I’ll focus on understanding traffic trends in your PPC accounts and in my follow-up post I will talk about how to effectively leverage …