Since when did deceit become a useful pay-per-click tool? A few months ago I discovered Engine Ready’s article titled Operation Camouflage, The Art of War, and PPC. The folks at Engine Ready spelled out how to hide your ads from competitors in an effort to reduce “competitive click fraud” in Google AdWords.
On the surface Operation Camouflage doesn’t seem like a half bad idea. But I would like to argue that this “house of cards” theory can quickly be blown over. I’ll start by asking a few questions: Is competitive click fraud and ad plagiarism …









