Google AdWords Editor is a free, downloadable application that makes managing your AdWords advertising campaigns a breeze. AdWords Editor enables you to make changes to your account quickly and conveniently, whether you’re editing one keyword or adding hundreds of text ads. The PPC Hero team loves AdWords Editor and we use it on a daily basis. And you should too!
That’s right, changing your bids isn’t something you want to spend a lot of time on, and if your goal is to reach a certain CPA (or CPL, CPS, CPO, etc.) it doesn’t have to take you much more than a couple of minutes, even for large accounts.
But before giving you the theory and step by step instructions, there are a few things we should agree on about the kind of bid management we’re going to do:
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Our week-long series of PPC time saving tips is now in full swing! Today I’ll be discussing how Google’s AdWords Editor and Microsoft’s adCenter Desktop can simplify your PPC management. Being the PPC geek that I am, when Google released Editor, I thought it was the best thing since sliced bread. While I’m comfortable using spreadsheets …
Google’s AdWords Editoris a free desktop application that will make your AdWords management a breeze. With Adwords Editor, you can make major and minor changes to your account quick and easy. In this post I will highlight just a few ways this helpful application can you save time and headaches!
I think one of the best things about Adwords Editor is that you can …
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