This week, Kayla Kurtz shows you how to use Automated Rules in Google AdWords and how they can be your best friend.
Archive for the ‘Video Blog’ Category
If a picture’s worth a thousand words, then PPC Hero’s video blogs are priceless! Come get to know us a little better as we walk you through basic and advanced PPC techniques.
How To Use Automated Rules in Google AdWords
January 25th, 2012 | Amanda @Amanda_WestBook | Video Blog
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How To Use Pivot Tables For PPC Data
Sometimes you’re dealing with huge data sets when you run PPC accounts. This can make Excel really burdensome at times, and difficult to digest. So on this week’s Whaddya’know Wednesdays, Sean Quadlin shows you how to use pivot tables to make all of your huge data sets more digestible.
5 New Year Account Analyzation Tips
January 5th, 2012 | Amanda @Amanda_WestBook | Video Blog
It’s a new year, and that means you’ve got another year’s worth of data in your PPC account. Don’t let this valuable data just sit there, it’s time for your annual new year analyzations! Account Executive, Sarah Storm (winner of coolest name in the office), tells you 5 tips for your new year account analyzations! And, for this week’s WYKW, I’ve included the transcripts below for those of you without access to sound at work. Enjoy, and feel free to
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PPC Hero’s 2011 Bloopers Reel *NSFW*
December 16th, 2011 | Amanda @Amanda_WestBook | Video Blog
Over the past five months or so I’ve been recording the video blogs for PPC Hero here at Hanapin, and I had some hilarious scenes that got cut. We had our office Holiday party this past Wednesday, so I decided to put together a little video of all those great scenes that got cut to show the team. I’ll warn you that it’s NSFW due to language. Enjoy!
A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
December 15th, 2011 | Amanda @Amanda_WestBook | Advanced PPC Strategies, Multi-Channel Funnels, Video Blog
We recently published a guide to Multi-Channel Funnels and told you 5 questions you need to answer about your PPC account with Multi-Channel Funnels. Now, from the same author of these fantastic posts, Bethany Bey, we’re providing a video tutorial showing you how to make a custom channel in MCF. Specifically, in this video tutorial Bethany uses the example of creating a custom channel to compare Google Display and Google Search.
Our Favorite 2011 PPC Changes & Predictions For 2012
December 9th, 2011 | Amanda @Amanda_WestBook | Video Blog
Whoa, there sure were a lot of changes in 2011 in the PPC world. It’s hard to believe how far we’ve all come in just a year. If you’re feeling nostolgic, just take a look through our old news updates. Check out what changes Jeff Allen, Rob Boyd, Felicia Coover, Sarah Storm, Bethany Bey, and Kayla Kurtz loved in 2011 and where they think they’ll be going in 2012.
Check out the rest of our video blogs!
4 Steps To Display Success for EVERY PPC Campaign
You’ve heard it before: “Display just doesn’t work for my account”. But, this is a below the line comment, as the Oz Principle would say. Which means that the people saying that aren’t owning the accountability for making Display work for their account. In this video, I outline four steps to finding what works in Display for your account. If you’re lacking in budget, lacking in client buy-in, or just had bad experiences in the past with Display–put it all behind you. It’s time to make it work, ala Tim Gunn!
A 9 Step Guide To Lower Your Cost Per Lead
November 30th, 2011 | Amanda @Amanda_WestBook | Video Blog
A lot of the clients here at Hanapin have lead generation websites, so cost per lead is often a key performance indicator for our accounts. This week’s PPC expert, Abby Woodcock, gives you a 9 step guide to lower your cost per lead. If you’re starting to get over your cost per lead goals or just need more wiggle room for testing, just follow Abby’s guide!
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If you’d like more information on the steps Abby has laid out for you, check out these additional resources:
Our 5 Favorite New adCenter UI Features & How To Use Them
On November 9th, Dave wrote a blog post about Microsoft’s new adCenter User Interface. To get more in depth with just what we love about it, Kayla decided to show you. In this video blog, she goes over the five things we love the most and shows you on her screen how to access and utilize them. If you have been putting off expanding your PPC accounts into MSN because of how user unfriendly it is or just haven’t fully utilized the new features–check this out!
Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
November 17th, 2011 | Amanda @Amanda_WestBook | Video Blog
The PPC world is one that changes often, quickly, and always in the direction of more awesome. So, it’s no surprise that we’re thankful for a lot of the new features that adCenter and AdWords rolled out this year. Felicia Coover goes over them in this week’s Whaddya’know Wednesdays vlog. Check out the links below to read the articles she’s talking about!
