Google Analytics and PPC: a match made in heaven. While your pay-per-click accounts provide a great deal of reporting visibility, they aren’t much of a help for measuring website use statistics. This is where Google Analytics steps into the picture. These posts explain the best Analytics reports for improving your PPC performance.
This is the second installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score.
While the Google Analytics test might seem daunting, I am here to say it isn’t nearly as difficult as one might think, as long as you do your homework. Yesterday, Steve covered the different …
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This is the first installment of a collaborative series between PPC Hero and SEO Boy to help readers prepare for the Google Analytics Individual Qualification (IQ) Test. This series covers the most important aspects of the IQ Test and will prepare you to earn a high score. Our writers in this series have all scored at least 90% on the test and will provide their personal insights for success….
Last week, Hanapin Marketing conducted its monthly, company-wide training session where we take a look at a variety of PPC topics to further our understanding and develop as a company. For this session, one of the topics we covered was taking revenue across Adwords and Analytics, and I wanted to share a bit of what we presented with our readers.
Overview
For starters, if you aren’t tracking conversions in Adwords, or goals in Google Analytics check out these helpful …
Many advertisers have run into this common problem—you can’t track the impact that your Adwords campaigns have on sales more than through the amount of clicks that your ads are getting. It’s hard to explain to a frustrated client that yes, your agency is responsible for clicks, but there are other unseen factors that may be affecting sales that aren’t shown in your statistics. Most times, this leads to a frustrating conversation, and hours of pondering as to how to …
Google Analytics is instrumental in the way we track the success of our PPC campaigns (especially since it’s free), but as robust as it is, there are certain visitors that just can’t be tracked. There are at least 6 types of those visitors, but today I’m going to focus solely on those that have their JavaScript turned off, and what it can mean for your PPC campaigns.
What is JavaScript?
JavaScript in the simplest sense is a scripting language that uses …
Brad Geddes is one of my favorite bloggers, and he has a really interesting link to a YouTube video that talks about how you can get information at the keyword level in Google Analytics that shows what conversion rates you get at what position in the SERPS. You can view the video here:
I have wondered at times for …
The reasons a user will abandon your conversion/sales funnel are endless, unfortunately. Today, I’ll explore one case where not only did our online leads decrease but offline leads (phone calls) decreased too. And I had to find out what was going on and some possible solutions.
I am working with a client who sells high-end, custom office furniture. Over the past few weeks our conversion rate has been down so I started analyzing our ad texts, keywords, bids, ad positions, search …
Early on in my search marketing career, one of the discrepencies that annoyed me most was that Google Analytics and Google AdWords were almost entirely separate entities. With the exception of AdWords data populating in Analytics, there wasn’t any cross-functionality – especially for conversion tracking. This killed me. Until now. It is now possible for you to have data from your Analytics goals and transactions imported into your AdWords conversion reports!
How is this possible? Well, the same system that …
Google Analytics is unquestionably a great resource for your PPC efforts. That being said, it is also chock full of data and statistics. If you aren’t careful, you can end up spending long periods of time within Analytics, plugging away to get the relevant information that you so desire.
However, Google recently released a beta of Custom Reporting, which allows you to quickly and easily plug the metrics (typically …
Some of you may have noticed a new ‘custom reporting’ feature while analyzing your Google analytics data. The new custom reporting feature allows advertisers to create a custom report with the metrics you want to see. The report is virtually unlimited to what you can do. If you don’t have the new custom reporting feature already you can contact your Google representative and ask to become a part of the beta. As you know Google Analytics reporting features …
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