Occasionally we here at PPC Hero will get questions from readers regarding all sorts of subjects. We recently received a question about how to get a dedicated Google or Yahoo! representative to help assist in the management of your PPC campaigns. In the question she asks:
Often, you refer to contacting your Google or Yahoo rep about a problem. How do you get a rep? I have not seen a way to find that kind of assistance.
After speaking with my Google rep, she mentioned that getting a dedicated rep is mainly based off of Google’s resources and availability. Essentially if you’re …
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Archive for the ‘Ask PPC Hero’ Category
Wherever there are paid search advertisers with questions, PPC Hero is close at hand with the answer! The following posts are PPC Hero’s direct response to some of our readers’ burning questions. Keep your eye out for future “Ask PPC Hero!” posts.
Ask PPC Hero! How to Get a Dedicated Google or Yahoo! Representative
November 26th, 2008 | Amber | Ask PPC Hero
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Ask PPC Hero! How Does a Weak Campaign Affect the Rest of Your AdWords Account?
We are doing some catch up with our reader submitted questions so today we are posting another “Ask PPC Hero” article! Recently, we received a question from Shweta, and here is what they asked:
“If I keep bad performing campaigns and good performing campaigns in a single account, will they affect each other in any ways?”
Good question! In a nutshell; yes, a poor performing campaign can negatively affect your account history, therefore damaging your account level Quality Score.
How does this happen? There are numerous levels to the Quality Score within each account: keyword, ad …
Ask PPC Hero! PPC Geo Targeting Best Practices
Last week, we received a question (well, a series of questions!) from a faithful reader regarding PPC geo targeting. Her questions were based off a post that I wrote last year, and were really focused on strategy. In lieu of responding only to her, I felt this would be a good excuse to recap some of the PPC geo targeting best practices!
I set up a campaign, using different Ad Groups to target different locations; including location in keywords: [party hire yorkshire] exact matches. Had planned to target whole of UK. But would like to try Location Targeting …
Ask PPC Hero! Is Bidding On Your Competitor’s Trademark Terms Legal?
April 25th, 2008 | Joe | Ask PPC Hero
We frequently receive questions from readers in regards to PPC strategy, management, the industry at large, etc. and we usually respond on an individual level but we are shifting gears slightly. If one person has a question on PPC, more-than-likely other people have similar a question. So, we thought we’d share our answers as questions come in and help everyone!
I will answer today’s question with a series of links! Greg Moore recently asked,
“Is it OK to bid on a competitor’s trademark? Would really like to know what trends you see – is this happening more and more, or less and …
