Archive for the ‘Basic PPC Strategies’ Category

Over at Search Engine Guide, Jennifer Laycock has pointed out 5 common paid search mistakes that can make your campaigns sink. She talks about common mistakes like engaging in bidding wars to be in the #1 position for ‘power’ reasons. She also points out having too many keywords with only one ad, focusing on budget and not ROI, sending all traffic to your homepage and not separating content from search. In this post I’d like

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When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other – effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would take the cake. However, it is imperative that you have a strong first impression with searchers.  Consider the following:
Ad copy is the only part of your PPC campaign that a searcher actually sees. A searcher does not see …

Below I’ve listed 25 possible reasons why your PPC campaigns may be failing, or at least hurting. While some are light hearted, some are to be taken seriously. I’ve included links to blog posts from PPC Hero as well as other industry specific blogs to further assist you in achieving success for your PPC campaigns. There are many more reasons why your PPC campaigns may be failing other than this list, so by all means feel

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According to an article written in Newsweek called, Hi-Tech’s New Day, 75 percent of Americans use the Internet and spend an average three hours a day online. So why is it advertisers and marketers feel they have to dumb down their marketing ads with huge, sometimes really ugly buttons telling customers what to do? “Buy here, Shop Now, Subscribe Here, Click Here”, etc. Why? Because it

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I have a few questions to pose to you: How often do you hit your PPC budget before the end of the month? If so, how far in advance have you hit your budget: a day, perhaps two, maybe three? If this has happened to your campaigns before, wouldn’t this happen to other campaigns as well? Perhaps even your competitors’ campaigns?

These questions lead me to meditate on a new management strategy and I thought I would share it with you. …

There are two different ways one can pay for clicks in AdWords when setting up an account. One is to pre-pay and the other is to post-pay. But which is better? Here are their definitions:

• Post-pay allows you to pay only after you accrue costs for advertising activity. If you pay by credit or debit card, your ads run almost immediately after you submit valid

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Whether your goals are to drive sales, leads or sign-ups, increasing traffic to your site is one action you can take to get closer to your goals. Below I’ve described six ways I was able to increase traffic for my clients without spending additional money. And in turn, I was able to generate more leads and revenue for my clients.

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“You don’t have to go to the dark side and cut your competitor’s phone lines or go into a bathroom and write, “For a good time, call [insert competitor's CEO's name here].” But if you believe you’re Luke Skywalker and that your rival makes Darth Vader seem like a stand-up guy, then grab your light saber and get ready to destroy the Death Star.” (Geoff Williams, Get in the Ring, Competition in Business).

There are important things to learn when monitoring …