Welcome to the world of basic PPC strategies! These articles range from educational info on the various PPC search engines, to the utilization of match types and negative keywords to the essential pay-per-click management tips. Whether you’re a pay-per-click neophyte or a seasoned advertiser, basic PPC strategies hold a wealth of tips and tricks for you.
“My ads are all approved, but I can’t populate my ad using my keywords!” “I’m not seeing any conversions in one of my highest-performing ad groups!” “I’ve seen zero impressions in my new ad group!”
If any of these phrases sound familiar or you remember saying something similar recently and the feeling of despair and desperation that followed, then I have good news: everyone has these moments. The better news: the three issues above happened to me and were solved very …
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So this week is a fun post to write. This week I will be in Hawaii enjoying my time with friends. This is one of the benefits to being an online PPC manager. I can work from where ever I want to work, whenever I want to work, and however I would like to work.
Being a PPC Expert isn’t the easiest thing to do …
I was thinking about writing a blog post on upcoming holidays and while doing so, I saw half of my colleagues already on the running to buy Christmas gifts which made me realize how intensive PPC campaigns would have been for retail marketers.
Holiday season is about gift giving and this mentality is different than the rest of the year. To gain the most out of your PPC holiday campaigns these 9 tips can help you increase your CTR beat your …
We hope you found this week’s holiday PPC series, Jingle Your Bells All The Way To The Bank, to be helpful! To recap, we covered holiday keyword research, account structure, getting your holiday ads to show and optimizing your landing pages for seasonal traffic. We hope our posts got you into the holiday spirit a little early this year, and that you’re eager to optimize your PPC accounts for holiday traffic.
In case you need a refresher, or an easy …
Happy almost-holiday season, PPC Hero’s! For our second installment in the Jingle Your Bells All The Way To The Bank holiday PPC management series, I’m going to take you to the next step in your planning: account structure. Yesterday, Sarah helped you make your way through specialized keyword research for the holiday season, including which holidays to target, gift recipients based on product offerings, research tools to expand your lists when needed and how to choose negatives to pull back …
“Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” -Michelangelo
You don’t have to be the Michelangelo of PPC to optimize a campaign, but optimizing is much like chipping away at a block of stone to discover the beautiful statue within.
1. Define Your Goal
What is it you want your PPC campaign to do for you? Before you can optimize you need to decide what you want to get out of …
The other day I got the question if someone should bid on their branded term even if they are already in the number one spot. This is a question that I get asked a lot. Should I be bidding on my branded terms when I own the space and no one is bidding on them?
A big misconception in the PPC worlds is that you don’t need to spend money bidding on your brand name. Most businesses are already ranked …
Here at Hanapin, all of my clients are focused on lead-gen, so you can probably guess that cost-per-lead (CPL) is a primary metric I focus on and goal-set for, if not the KPI for the account. If you also manage accounts that rely on generating quality leads for a low CPL, this post is especially for you! I’d like to offer some quick tips for reducing CPL, as well as offer some more mid and longer-term strategies you can employ …
Google announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express earlier this year as a way to help local merchants to get more local customers coming to their websites. In case this looks familiar to you, it used to be called Google Boost.
Basically how AdWords Express works is you give Google your local business information, address, phone, website, hours of operation, etc. They take that info in puts up …
For our final installment in the How I Manage A PPC Account With/Without __________ series, I’m going to explain how you can make the best of what seems like an impossible situation and effectively manage an E-commerce PPC account without any form of conversion tracking available. Mission impossible, no more!
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