About a week ago news broke that Google was being sued over displaying ads on the content network when the advertisers left their content network bids blank. Apparently this was happening because these advertisers’ content network bids weren’t specifically set at $.0.00. This advertiser was under the impression that if you leave the content bid box blank you are opting out of the content network all together – but that’s not how it works.

Elinor Mills …

These days you can read about Pay-Per-Click strategies all over the web. There is much talk about what to do and what not to do. While certain strategies may work for some, they may not work for others. What’s important is that you take in what other’s are saying but ultimately you should test different strategies on your own to see if they work for you. Below are 5 pay-per-click myths that we hear a lot and don’t agree …

Sometimes there are small nuances of account set-up and management that need to be discussed. Today, I will focus on a small campaign setting in a small search engine (comparatively speaking to Google), but this tid bit of information can severely affect a campaign’s performance. Setting your geo-targeting within MSN adCenter isn’t difficult, but it can be tricky and here’s why.

When creating a new campaign within MSN adCenter you have to choose where to distribute your ads by language and …

It’s the end of the month, your budget is running low. You still need additional traffic and conversions to make March your best month yet. Use these five tips below to help boost your PPC campaigns for that last minute surge of traffic and conversions.

One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly, this barrage of bells and whistles could make the average-Joe-PPC-beginner go crazy - or worse yet, abandon PPC altogether! I would recommend to any advertiser interested in testing their PPC variables to begin with ad texts. As such, today’s PPC …

Last week, Google unveiled updates to the Location Targeting (geo-targeting) function within AdWords. In the wake of this event, I felt that there was no better time than the present to write a 1-2 punch article on geo-targeting. The geo-targeting options in AdWords and Yahoo! Search Marketing (YSM) both have the same end goal: serving location-targeted ads. But to use these tools effectively, every PPC advertiser should have a solid understanding of the subtle differences between …