Archive for the ‘Basic PPC Strategies’ Category

One of the best aspects of managing a pay-per-click campaign is the completeness of data. It is the only advertising medium that can give you a fairly accurate representation of how many eyeballs see your ad, and it’s the only advertising medium that can regularly associate a user behavior with an advertising placement.

But with all of the data that’s available to an account manager, how can you determine what to look at, and which metrics truly matter? Here’s a simple guide:

Click-through Rate (CTR)
How to Calculate It: Clicks divided by impressions
What It Tells You: What percentage of the time an ad …

I’ve decided to write a 2-in-1 post on cutting out the fat of your ppc account, and your body if you’re interested in losing weight to shape up this spring. (Disclaimer: in no way, are my tips on cutting the fat from your body literal or endorsed by the food and drug administration

With each point on cutting out the fat in your PPC account, I’ll give you one pointer on cutting out the fat from your body. Okay, here we go:

PPC Fat Tip #1:  I can almost guarantee that you are spending money somewhere in your PPC account …

This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can’t get the results they need to meet their goals.  Just like any job out there, you can never be bored with your PPC account. There is ALWAYS something you can do to improve your performance.

Below is a PPC account checklist to make sure you really have done your job and to see if there is anything you may have missed or could go back and revise.

• Check your settings for old and new campaigns to …
  

This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!

Mom and Pop businesses are usually localized to small geographic area and have tiny operating budgets. Local marketing traditionally consists of yellow pages advertising, joining chamber of commerce, and networking. Times have changed. People are starting to use the Internet as …

The end of the month is upon us. For many PPC managers this is crunch time for a number of reasons. You may be scrambling to meet that lead goal for the month, or complete that account optimization that is due this week. There are quite a few of you who are having a great month and you’re actually slowing down your spend in order to remain within your monthly PPC budget. Today, we’ll discuss where you should focus your efforts when decreasing your click volume and spend.

Of course, ideally your spend should be dispersed across the month evenly. This …

Managing a pay-per-click account long term is an interesting task, to say the least. Looking at the same account structure day in, day out and pulling the same reports each week takes its toll on the unsuspecting PPC manager. Without a supportive team or careful planning, it is pretty easy to get stuck in a rut! Sometimes that means you adopt a “set it and forget it” attitude, other times you become blind to obvious errors or simple changes that could improve your account. Today I’d like to share some basic tips to enliven your …