Basic PPC Strategies, How To
Year-Over-Year Performance is Rarely “Apples-to-Apples”
People love to talk year-over-year performance – both the good and the bad. The problem with year-over-year performance is that a lot can change... Read More »
Basic PPC Strategies, How To
People love to talk year-over-year performance – both the good and the bad. The problem with year-over-year performance is that a lot can change... Read More »
Advanced PPC Strategies, Basic PPC Strategies
Ad Texts, Advanced PPC Strategies
Building successful paid search accounts requires a well-defined philosophy for approaching account work. Read More »
Advanced PPC Strategies, Basic PPC Strategies
Account Structure, Basic PPC Strategies
Without offensive linemen, the game of football would be very different. The same can be said about proper account structure. Read More »
Basic PPC Strategies, Bing
Learn what 4 predictions could have an impact on Bing Ads pay-per-click in 2015. Read More »
Basic PPC Strategies, Google Ads
Learn about what affects cost-per-clicks, how to set initial bids, and methods to performing bid adjustments. Read More »
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