Archive for the ‘Basic PPC Strategies’ Category

You may remember a few months ago when Joe wrote about Google’s Automatic Matching feature.   Well, there are rumblings (or grumblings) around the blogosphere this week that Google may be expanding the controversial feature just in time for the holiday season!

Our friends at SEO Roundtable are referencing some rumors in the Search Engine Watch Forums that speak of Google taking advantage of the holiday season to spend  more of your PPC budget than you may have expected.   Accuracast says they’ve recently seen an increase in accounts being …

Welcome to the second article in our latest blog series, Rookie or Veteran – PPC basics every advertiser should know. Today, I am speaking to individuals who haven’t started their PPC campaign yet, or individuals who have started a PPC campaign but are utilizing only one search engine and looking to expand their efforts. I am going to review the pros and cons of each PPC search engine.

The goal of today’s article is to give new comers to …

A few weeks ago I sat in a session at the PPC Summit in Los Angeles. I realized that as the speakers were talking, they were using a lot of industry language that some PPC beginners may not understand. I then got the idea to write up a PPC language reference guide for anyone to use and reference in the future. This post is the first in our PPC Basics Blog Series!

Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you’re are a beginner PPC’er who hasn’t started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up and running, but could use some additional management tips, we are here for you. Get ready for back to basics: PPC …

We frequently discuss PPC account structure and with good reason: your account structure can greatly affect the performance of your campaign. Honestly, I believe that account structure is one of the most important (if not the most important) elements of your PPC campaign.

Recently, we acquired a new client who had been using another firm to manage their PPC. Our client hired us because he wasn’t seeing the results that he thought were attainable. Once we dug into the account we found that it was in very poor shape and we …

Establishing a good relationship with your Google and Yahoo representative is essential in the overall success of your PPC campaigns. Why you may ask? I have a cordial relationship with all of my reps at Google AdWords and Yahoo.

I know that many advertisers may not even have a Google or Yahoo rep. to even try and gain a good relationship with. According to my Google rep, they have specific agency reps (The National Agency Team) for paid search agencies in which they are able to handle clients who have multiple accounts.

Then they have vertical specific teams that handle clients …

Today I’d like to share with you some tactics that I’ve used personally to help turn one of my pay-per-click accounts around from generating 19 leads per month to 95 leads per month in a short period of time!

Tip #1: Perfect your landing page: This is the starting point in giving users a great experience and becoming a trustworthy site. A lot of our clients are very open to recommendations on improving their site and landing page in order to achieve additional leads or sales. The best tactic is to write …