I’m not pointing fingers at anyone in particular (I promise!), nor do I assume that everyone of you fall into this category. But I know that there are a great deal of you out there who are “too busy” to improve your PPC campaigns. Either out of apathy, stress or maybe you just don’t know any better – many of you are neglecting PPC and are suffering the consequences. How do you remedy this situation? Easy! Today I’ve outlined 3 …
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Archive for the ‘Basic PPC Strategies’ Category
Welcome to the world of basic PPC strategies! These articles range from educational info on the various PPC search engines, to the utilization of match types and negative keywords to the essential pay-per-click management tips. Whether you’re a pay-per-click neophyte or a seasoned advertiser, basic PPC strategies hold a wealth of tips and tricks for you.
Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind
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5 Ways to “Cut the Fat” Out of your PPC account AND Your Body This Spring
March 25th, 2009 | Amber | Basic PPC Strategies
I’ve decided to write a 2-in-1 post on cutting out the fat of your ppc account, and your body if you’re interested in losing weight to shape up this spring. (Disclaimer: in no way, are my tips on cutting the fat from your body literal or endorsed by the food and drug administration 
With each point on cutting out the fat in your PPC account, I’ll give you one pointer on cutting out the fat from your body. Okay, …
Never Get Bored With My PPC Tasks Checklist
March 11th, 2009 | Amber | Basic PPC Strategies
This post is dedicated to all the PPC search advertisers out there who think they have done everything to their PPC account and still can’t get the results they need to meet their goals. Just like any job out there, you can never be bored with your PPC account. There is ALWAYS something you can do to improve your performance.
Below is a PPC account checklist to make sure you really have done your job and to see if there is …
How and When Mom and Pop Businesses Should Use PPC
February 5th, 2009 | guestblogger | Basic PPC Strategies
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!
Mom and Pop businesses are usually localized to small geographic area and have tiny operating budgets. Local marketing traditionally consists of …
How To Decrease Your PPC Spend Smartly and Quickly
January 27th, 2009 | Joe | Basic PPC Strategies
The end of the month is upon us. For many PPC managers this is crunch time for a number of reasons. You may be scrambling to meet that lead goal for the month, or complete that account optimization that is due this week. There are quite a few of you who are having a great month and you’re actually slowing down your spend in order to remain within your monthly PPC budget. Today, we’ll discuss where you should focus your …
Just in Case You Haven’t Heard Lately, PPC Account Structure is Still Important
Here at PPC Hero headquarters, we’re in the throes of training a new employee. At the tippity-top of the training agenda, right next to Search Engines 101, is a lesson on PPC account structure. Around here, account structure optimization is really that important. While I drew my less than adequate flow charts on the white board, it occurred to me that there are many reasons why account structure is important. I was able to boil …
Should Small Businesses Really Avoid PPC?
December 24th, 2008 | John | Basic PPC Strategies
On Monday, Media Post’s Search Insider published an article titled, “Small Businesses to PPC Search: Drop Dead.” This article takes an interesting tone, one of caveat emptor for small businesses using PPC as a viable marketing option. When I read this article, I envisioned the author holding a massive red stop sign yelling “DON’T DO IT” to any small business owner who happened to walk by the proverbial PPC booth. Not to be blatantly contrary, but …
A PPC Refresher Course: Fine Tune Your Campaigns with Negative Keywords
December 15th, 2008 | John | Basic PPC Strategies
Two things happened today that dictated the content of this blog post. First of all, the AdWords blog posted this “Quick Tip” on using keyword match types on negative keywords. Good idea, but not enough info. And then secondly, I had a client call asking a question about Embedded Match (specifically negative Exact Match) that I was more than happy to answer. There’s nothing like a touch of December serendipity to get the creative juices …
Long Term PPC Management – Learn How to Avoid Getting Stuck in a Rut
December 8th, 2008 | John | Basic PPC Strategies
Managing a pay-per-click account long term is an interesting task, to say the least. Looking at the same account structure day in, day out and pulling the same reports each week takes its toll on the unsuspecting PPC manager. Without a supportive team or careful planning, it is pretty easy to get stuck in a rut! Sometimes that means you adopt a “set it and forget it” attitude, other times you become blind to obvious errors …
Is Google’s Automatic Match Expanding For The Holidays?
November 27th, 2008 | Andrea | Basic PPC Strategies
You may remember a few months ago when Joe wrote about Google’s Automatic Matching feature. Well, there are rumblings (or grumblings) around the blogosphere this week that Google may be expanding the controversial feature just in time for the holiday season!
Our friends at SEO Roundtable are referencing some rumors in the Search Engine Watch Forums that speak of Google taking advantage of the holiday season to spend more of …
