You may remember a few months ago when Joe wrote about Google’s Automatic Matching feature. Well, there are rumblings (or grumblings) around the blogosphere this week that Google may be expanding the controversial feature just in time for the holiday season!
Our friends at SEO Roundtable are referencing some rumors in the Search Engine Watch Forums that speak of Google taking advantage of the holiday season to spend more of your PPC budget than you may have expected. Accuracast says they’ve recently seen an increase in accounts being …







A few weeks ago I read a short and sweet article from the Yahoo! Search Marketing Blog about 




