Welcome to the world of basic PPC strategies! These articles range from educational info on the various PPC search engines, to the utilization of match types and negative keywords to the essential pay-per-click management tips. Whether you’re a pay-per-click neophyte or a seasoned advertiser, basic PPC strategies hold a wealth of tips and tricks for you.
This is the third installment of our How I Manage A _________ PPC Account series this week. Today I’ll be talking about how I manage a PPC account without Google AdWords. Why on earth would you choose not to run in AdWords, you ask? There are several reasons that might cause, or even force, you to run in other search engines, such as:
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This is the Second article in our PPC Hero Series – How To Manage a __________ Account. Learn how to optimize your accounts that have small budgets! Read here for great suggestions!
Having taken over many accounts from other agencies and clients, I have seen a fair number of mistakes made when managing any paid search campaign, be they small or large spend. If you are managing large amounts of money, it is critical that you not make these 10 mistakes to maximize your ROI. Yes, I realize there were only 7 deadly sins, but once I started this list, my number of deadly sins grew. Here are my …
This is the first post in our How I Manage A PPC Account With/Without ___________ series here on PPC Hero this week. Today I’ll be talking about how I manage a PPC account with overall low search volume. There can be many reasons your account has an overall low search volume; maybe the product/service you’re advertising is very specific or targeted, i.e. it’s just not something a lot of people are searching for. Or, maybe your product/brand isn’t that …
You asked for it—we responded. A recent response to our “What to write next survey” brought the topic of “Ad copy writing for beginners.” So, while sitting here at the offices of PPC Hero, I decided to take a break from writing ads and address this request, although I was tempted to write about some of the more obscure survey requests. And by obscure, I mean WTQ irrelevant, such as “hardcore peanut butter churning,” or “the banana vendor down …
It’s the beginning of a new month and I’m sure all you PPC managers have the same goal in mind as I do: make your account even more awesome in October than they were in September. There are certain tasks I do at the beginning of each month to stay organized and get on the right track for the month ahead. Since I had great feedback to my PPC Task Checklist, I wanted to share these tips …
If you haven’t checked out our article about “The 20 most expensive keywords in Google Adwords” you should really check it out. It goes over the top keywords in Google. The top 20 keywords are insurance, loans, mortgage, attorney, credit, lawyer, donate, degree, hosting, claim, conference call, trading, software, recovery, transfer, gas/electricity, classes, rehab, treatment, cord blood. I have several different clients that …
In the final topic for our series on how to succeed on the display network, I’ll be discussing display network strategy. I’ll break strategy down into three parts:
Goals – What you intend to accomplish with your display campaign.
Channels – Where you’ll be placing your ads.
Ads – CPM or CPC? Creative strategies to get the most out of each.
Defining your goals
It’s important to understand that display is an entirely different monster than search. You aren’t going to have the …
When I first began learning pay per click let’s just say I was a little confused, okay incredibly overwhelmed, by all that I had to learn. Bid changes, keyword additions, something called DKI… not only did I have to learn what each of these ppc terms meant but I also had to learn how often to do each task. Luckily I had a great trainer who created a PPC task checklist to help ease me into the pay per click …
Everybody is looking for a way to cut costs and stay within budget these days, in all businesses. So, PPC is no different. Not everyone has a large budget to bid with, so it makes sense that there are other strategies to employ to be successful. So, without further ado, there are three strategies that you should try out in order to get the most out of your limited budget PPC campaigns.
1. Scheduling
Depending on your industry, you could have …
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