At some point in our account management adventures, we’ve all hit the point of needing to scale back our accounts’ budgets. Whether your account is large or small, it can be challenging to scale back your spend while maintaining an account’s performance. Whether your client has had to reduce their PPC budget, or you’re pulling back at the end of the month to stay under a pre-determined amount, here are some tips on the best ways to reduce your spend …
Archive for the ‘Basic PPC Strategies’ Category
Welcome to the world of basic PPC strategies! These articles range from educational info on the various PPC search engines, to the utilization of match types and negative keywords to the essential pay-per-click management tips. Whether you’re a pay-per-click neophyte or a seasoned advertiser, basic PPC strategies hold a wealth of tips and tricks for you.
Three Ways to Quickly Convince your Client with a New PPC Strategy
We’ve all been there. You have a new strategy for a client, and given that the client’s time is not infinite, you only have a few minutes to convince them of the worth of the strategy. This short amount of time is also combined with the fact that your PPC efforts are but one prong of a multi-faceted advertising strategy that often employs more traditional (and easier to discuss) marketing channels. All this being said, it is easy to see …
My Top 5 AdWords Filters For PPC Managers
When I first started working with PPC, I would download all of my keyword data to excel and then begin sorting by price, cost per conversion, or whatever other metric I was interested in. Rookie mistake. Now don’t get me wrong, I do love excel, but it was a lot of time wasted sorting through all the data when I could have spent 30 seconds creating an AdWords filter to do it for me.
Filters can help you easily evaluate …
Starting An AdWords Account From Scratch – Series Wrap-Up
August 12th, 2011 | Bethany Bey | Basic PPC Strategies
We hope you’ve found PPC Hero’s series on Starting An AdWords Account From Scratch helpful. We’ve tried to cover all the basics and best practices of keyword research, campaign structure, ad writing, and account activation but we know from experience there are always a lot of questions that arise when you are setting up an account for the first time. If you have any questions as you go through the process please post below.
Remember, you can access any of the …
Ad Writing Tips for a New Account
Welcome to part 3 of our series ‘Starting an AdWords Account From Scratch.’ In this article, we’ll be covering ad writing. Your ad groups won’t start triggering impressions until you have at least one active ad running. Read on for best practices and writing ideas.
How To Create A PPC Keyword List
This is the first part in PPC Hero’s week-long series on starting an AdWords account from scratch. This first post focuses on creating your initial PPC keyword list and walks you through the steps using Hanapin Marketing as an example. Give us 5 days and we’ll teach you how to start you very own AdWords account!
Starting An AdWords Account From Scratch
Are you interested in starting an AdWords PPC account but been a little hesitant to set it up on your own? Then PPC Hero’s Starting An AdWords Account From Scratch series is just what you’re looking for. In this month’s series, we will walk you through the basics of setting up an account, from keyword research all the way to activating your first campaigns. Before you get started though there are a few questions you should ask yourself to make …
Whaddya’know Wednesdays: 5 Easy Ways to Get Your PPC Account Out of the Gutter
Your metrics are all over the place, your goals seem far away, and you feel like your optimizations are getting you nowhere: your account is in the gutter! Never fear, this week’s Whaddya’know Wednesdays expert, Sarah Stup, is here to help! She’s got 5 simple optimizations to make that can really turn your PPC account around. So take a deep breath, count to ten, and click play to learn how to solve your PPC woes.
In last week’s Whaddya’know Wednesday, …
Diagnosing a Problem Account
At some point in our tenure as a PPC account manager, we all encounter an account that just seems flat out stuck. Conversions start to steadily decrease, click-through rate starts to slide, and if you’re especially unlucky you’ll start seeing your traffic numbers stall too. I recently had an account that had all these problems for no easily identifiable reason, and thought it would be worthwhile to share some tips about diagnosing a problem PPC account.
Here at Hanapin, when we …
Keyword Match Types: The What and Why
August 1st, 2011 | Bryan Watson | Basic PPC Strategies, Google AdWords, How To, Match Types, Negative Keywords, PPC Strategy
Keyword match types are not a one size fits all kind of deal (like stretchy pants). Instead, all three can be utilized together, or separately, depending on your PPC strategy and/or business type. Each match type has its own set of benefits, as well as drawbacks, but when utilized together effectively, it can give you great results. So, in the following paragraphs, the six keyword match types (broad, phrase, exact, negative, embedded, and modified broad)will be analyzed, as …
