Archive for the ‘Basic PPC Strategies’ Category

We are at the beginning of the month and you are setting your pay-per-click goals – or at least you should be! This may seem rudimentary but you need to make sure that from month-to-month you have core objectives and goals in mind when managing your PPC campaign. If you don’t have a clear, concise direction, then you may be wandering aimlessly.

At the end and beginning of each month you need to evaluate where you are with your PPC efforts, and where you want to be. And don’t just think about these ideas, write them down! You are much more …

These days you can read about Pay-Per-Click strategies all over the web. There is much talk about what to do and what not to do. While certain strategies may work for some, they may not work for others. What’s important is that you take in what other’s are saying but ultimately you should test different strategies on your own to see if they work for you. Below are 5 pay-per-click myths that we hear a lot and don’t agree with.

Myth # 1: Never use broad match. This is a huge myth that you will hear various ppc’ers recommend. The …

Now that you’ve completed your keyword research it’s time to put all of your hard work together into one very relevant and targeted pay-per-click account. As the last post in our series on keyword research, one must know that great keyword research is a critical part in starting up a new pay-per-click campaign, but how you group and organize all those keywords can be even more critical. The ultimate goal should be to deliver the most targeted ad text for each and every keyword in your account. …

I was reading an article about sharks and it got me thinking about PPC management. Sure, most people’s brains may not make that leap, but that’s the way I roll. Sharks have been around for approximately 450 million years. Their survival is not by accident; it is a result of evolutionary instinct combined with aggressive predatory skills. And the one biological aspect of a shark’s anatomy that really got me thinking was the fact they can never stop moving, otherwise water will not …

It’s the end of the month, your budget is running low. You still need additional traffic and conversions to make March your best month yet. Use these five tips below to help boost your PPC campaigns for that last minute surge of traffic and conversions.

In the PPC world, you will run into a lot of tips on how to improve or grow your accounts. Something we find is missing are real case studies; Discussing what the problem was, how you found the problem and what you did to fix or improve the account we feel can help new PPC’ers as well as veteran PPC’ers. Below each member of the PPC team has picked and discussed their most improved account from 2007, and what they did to make it successful.

Joe:

In 2007, one my biggest account management achievements was continuing to grow my largest account. …

Recently, my colleague, John, discussed some quick fixes for your PPC account. His article focused on low conversions, low quality conversions, and low quality score. Today, I will focus on three additional issues that can arise when managing a PPC account: low click-through rate, low traffic and low ad position.

Low Click-through Rate

Before you can worry about your conversion rate, or the quality of your conversions, you first need to get users to click on your ad! The realty on SERPs is getting more crowded each quarter, and drawing a user’s attention to your ad, …

When you’re first starting out in pay-per-click advertising, there is a tremendous learning curve. You have to discover the inner workings of 3 (sometimes more) different PPC advertising platforms. There is the trial and error of figuring out which tools and methods work for your particular account. And then there is learning how to react to the myriad of issues that can arise when managing a PPC account. This week I’d like to point out some of the most common problems advertisers run into and offer quick fixes to get you back up and running! …