Of all the reasons to love pay-per-click advertising, the reporting capabilities have to be number one! All of the major (and minor) PPC search engines offer reporting so that you can make smart, informed decisions about your advertising. That being said, reports are only capable of providing the best data when they’re analyzed correctly. So, today’s PPC Basics lesson …
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Archive for the ‘Basic PPC Strategies’ Category
Welcome to the world of basic PPC strategies! These articles range from educational info on the various PPC search engines, to the utilization of match types and negative keywords to the essential pay-per-click management tips. Whether you’re a pay-per-click neophyte or a seasoned advertiser, basic PPC strategies hold a wealth of tips and tricks for you.
How to Analyze the Most Important PPC Reports
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Learn the Pros and Cons of Each PPC Search Engine
October 20th, 2008 | Joe | Basic PPC Strategies
Welcome to the second article in our latest blog series, Rookie or Veteran – PPC basics every advertiser should know. Today, I am speaking to individuals who haven’t started their PPC campaign yet, or individuals who have started a PPC campaign but are utilizing only one search engine and looking to expand their efforts. I am going to …
30 Pay-Per-Click Definitions Every Advertiser Should Know: A PPC Terminology Glossary
October 17th, 2008 | Amber | Basic PPC Strategies
A few weeks ago I sat in a session at the PPC Summit in Los Angeles. I realized that as the speakers were talking, they were using a lot of industry language that some PPC beginners may not understand. I then got the idea to write up a PPC language reference guide for anyone to use and reference in the future. This post is the first in our …
Rookie or Veteran – PPC Basics Every Advertiser Should Know and Use
October 17th, 2008 | Amber | Basic PPC Strategies
Get your pencils, paper and book bags ready, we’re getting back to PPC basics with our week-long blog series. We get so consumed with writing about advanced PPC topics that we forget there are numerous beginner PPC advertisers out there. So, whether you’re are a beginner PPC’er who hasn’t started your campaigns yet or perhaps you have a Google Adwords, Yahoo! or MSN account up and …
What Not to Do When Managing PPC Campaigns
September 30th, 2008 | John | Basic PPC Strategies
A few weeks ago I read a short and sweet article from the Yahoo! Search Marketing Blog about “what not to do” with your PPC account. They covered some of the basics like not bidding on keywords for which your site doesn’t have content for, don’t write misleading ad copy, don’t submit irrelevant landing page URLs and on top of all of that – …
A Poor PPC Account Structure Will Make Your Campaign Suffer
August 15th, 2008 | Joe | Basic PPC Strategies
We frequently discuss PPC account structure and with good reason: your account structure can greatly affect the performance of your campaign. Honestly, I believe that account structure is one of the most important (if not the most important) elements of your PPC campaign.
Recently, we acquired a new client who had been using another firm to manage their PPC. Our client hired us because he wasn’t seeing the results that he …
How I Get Special Treatment from My Google and Yahoo reps. And How you Can Too…
June 20th, 2008 | Amber | Basic PPC Strategies
Establishing a good relationship with your Google and Yahoo representative is essential in the overall success of your PPC campaigns. Why you may ask? I have a cordial relationship with all of my reps at Google AdWords and Yahoo.
I know that many advertisers may not even have a Google or Yahoo rep. to even try and gain a good relationship with. According to my Google rep, they have specific agency reps (The National Agency Team) for paid search agencies …
Don’t Make This Mistake When Opening A New PPC Account!
What I found the other day with a Google Adwords account I have actually seen before, which makes me think this mistake could possibly be a common one new Adwords users make when opening an account.
The problem:
The advertiser opened a new Google Adwords account and generated no impressions or clicks for days. When he went to look at the ad diagnostics tool, it said that campaign had already exceeded his daily …
From 19 Leads to 95. Turn Your PPC Account into a Lead Generating Machine!
May 21st, 2008 | Amber | Basic PPC Strategies
Today I’d like to share with you some tactics that I’ve used personally to help turn one of my pay-per-click accounts around from generating 19 leads per month to 95 leads per month in a short period of time!
Tip #1: Perfect your landing page: This is the starting point in giving users a great experience and becoming a trustworthy site. A lot of our clients are very open to recommendations on …
A Quick Review & Expansion on “Best Paid Search Practices”
Whenever the PPC Hero team attends a webinar or an actual real-life seminar, listens to a podcast, or reads a case study/white paper, we like to share a summary of what we’ve learned, a critique on the information provided, and additional resources for further research. I recently read “Paid Search Best Practices: 10 Tips to SEM Success” …
