Welcome to the world of basic PPC strategies! These articles range from educational info on the various PPC search engines, to the utilization of match types and negative keywords to the essential pay-per-click management tips. Whether you’re a pay-per-click neophyte or a seasoned advertiser, basic PPC strategies hold a wealth of tips and tricks for you.
This is the second of a 2-part blog post highlighting some common pitfalls you want to avoid when getting started with paid search. The first installment took a look at loose account structure, aggressive keyword bidding and poor ad copy. Part two covers interface tools and driving too much traffic.
Doh!
Last month I wrote about three PPC pitfalls to avoid when taking on a paid …
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Today we have another great guest post from one of our PPC Hero allies! Dan Roche is a PPC Specialist for PushOn Ltd, a digital marketing agency based in Manchester, UK. In his blog he provides some tips to boost CTR that every PPC manager should be doing.
If you’re new to the game, paid search can seem like a daunting task at first. I remember my first few days at Hanapin feeling the same way, but I can tell you from experience that this is one of the biggest hurdles you will have to cross as a PPC manager. It’s the same way with any trade; the more you put into it, the more you will get …
As the founder of #ppcchat, PPC expert Matt Umbro (@Matt_Umbro) is already well-known on Twitter. That is one reason why we felt so lucky to have him as our guest for the second live #Heroview – real-time discussions with industry experts via Twitter. Our Heroview with Matt talked mainly about lead generation and lead metrics. Check out the transcript of the conversion below!
Thank you to everyone who participated on Twitter this past week. Stay tuned for more Heroviews coming …
Last Tuesday, I spent a good chunk of my day adding in a new page across several landing page creatives for one of our clients. While it was a bit tedious, in general, I’m glad this change was necessary. Starting May 17, 2011 aka tomorrow, Google will add three new requirements to the Information Harvesting clause for their advertisers. In my post today, I …
Today we have a guest post from one of our PPC Hero allies! Ken Robbins is the President and Founder of Response Mine Interactive, an online marketing company dedicated to the idea that data and testing should drive marketing decisions and media optimization. In his post, Mr. Robbins shares some of his secrets to PPC success.
PPC Hero he has 4 simple steps to increase display network traffic, plus the time on his hands to take care of some office “chores.”
This post is in response to you, our readers! In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about next. This is great as it allows us to give the people what they want and learn things that maybe we hadn’t thought of visiting before. Thanks for all your responses! Now on to my favorite Excel tricks…
When I first …
A few months ago I was looking at an account’s stats and my jaw literally dropped. I know I probably shouldn’t have been so surprised, but I was! The account’s Facebook campaign had outperformed its Google Adwords campaign. The Facebook account had spent less than half as much as the Google account, and while the Google account acquired more impressions and clicks, the Facebook account had a higher click-through-rate, more conversions, a higher conversion rate and the CPL was about …
If your organic and paid search campaigns aren’t talking to each other, you’re wasting a lot of work. Many of the insights you gain in one area can be applied to the other, and neglecting to share those insights will result in lost opportunities and duplicated efforts. Still, it happens all the time – either because different people focus on SEO and PPC within an organization, and they don’t communicate …
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