One of the tactics of paid search management that can be extremely tricky is bid and budget management. How much should you bid per keyword? How much is too much? How much is too little? How does my bidding strategy and budget management affect my performance? The answers to these questions are unique for every advertiser. The PPC Hero team provides some great insight into these difficult topics in order to help you create a winning strategy!
A few weeks back one of my clients performed a search for one of his keywords and it didn’t come up in Google search. So of course I review the keyword in the AdWords interface by checking on the ad diagnostic tool and saw that the keyword was not showing due to a low keyword bid and that it wasn’t on page 1 of the Google results pages.
I had a few co-workers here in the office search for the same …
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When you are in the process of building a pay-per-click advertising campaign, one of the least enjoyable but most important things to consider is your budget. How, in fact, do you intend to spend your (or your clients’) money?
The answer, as always: It depends. Are you a veteran online who is trying to drive a specific part of the business? Or are you a first-timer trying to find out what exactly happens in this untapped advertising medium? Do you have …
Bid management –adjusting keyword-level bids in an effort to land in a certain region of the search results – is monotonous, inefficient, and (perhaps) better handled by machines. That said, it is also a crucial tactic that can be used to improve a mature campaign.
Though my colleague mentions it as a crucial weekly task (on Tuesdays), all too often, I see bid editing and bid maintenance as an ignored annoyance by less-devoted PPC practitioners. However, with proper execution and …
This will admittedly be a short post. But I find it incredibly odd how Yahoo! has programmed their minimum bid system. In lieu of dynamically updating accounts that need attention on an as-needed basis – instead, Yahoo! rolls out massive updates to everyone at once.
For a bit of perspective, with Google, your Quality Score and first-page bidding system is a living breathing thing. When a keyword drops below a certain …
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!
The hardest part of every advertising campaign is determining how much to spend. There are numerous variables to work with like …
Demographic targeting is a relatively new feature for Google. It’s the process of targeting your PPC ads and keywords to a specific age range and gender type. The purpose of demographic targeting is to really drill down on your target audience by writing extremely specific ads to a very specific audience, which in theory will help qualify your traffic and ultimately increase conversions. It also helps you prevent spending money on users who do not fit in your target …
Last week the PPC Hero team had a discussion about what paid-search tasks advertisers have the most problems with. One of the biggest we came up with was concerning spending budgets and how they are distributed between the various search engines. This is a huge hurtle to jump – right up there with “which search engines should I use?” Unless you have extensive experience with setting up new campaigns (and the data that comes with it), deciding …
Back in February, Yahoo announced that they would be instituting a reserve market price for their keywords. Basically, this means they now have minimum bid standards for their keywords. This seems like a reasonable tactic to employ to ensure the quality of advertising within their paid listings. For the most part, this new system hadn’t seriously affected our campaigns until yesterday when many of my “main” keywords for one of my clients were …
Last Thursday and Friday, Yahoo! Search Marketing rolled out their new pricing structure. The gist of this update is that minimum bid prices will no longer be fixed at $0.10 and will instead be based on quality factors (similar to Google’s Quality Score). From a big picture view, this seems like a logical progression for YSM. However, many advertisers have expressed frustration with this change and its adverse effect on their bid prices. Today …
Today Yahoo Search Marketing announced that your minimum pay-per-click bids are going to be changing. Currently, the minimum bid is $0.10 (ten cents) across the board for every keyword. However, the announcement made today states that minimum bids will no longer be fixed but will vary. This change will affect only sponsored search keywords; the content network minimum bid will remain as is, at $0.10 (ten cents).
How will your new minimum bid be determined? There are a two main factors …
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