The big three search engines each have their own content network. If you don’t know what you’re doing, the Content Network within any search engine (especially Google!) can be a black hole for your paid search budget. But if you master the Content Network, this can be a great source of traffic and revenue.
The Google and Yahoo! content networks are great for capturing additional PPC traffic but if not managed, it can quickly spend a lot of money without giving you the results you are looking for. If you haven’t reviewed your network website list recently and added in exclusions, it might be time to take a look.
In both Google and Yahoo! you can exclude both domains and subdomains from your network. When reviewing your performance, make sure to choose a …
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We’ve discussed in the past what a great source of leads Google’s content network can be- it can help you reach customers you didn’t even know you wanted to reach, or customers who didn’t even know they wanted your product!
But the content network isn’t all fun and games. You can discover and sell to new consumer audiences, but guess what? You’re also exposing yourself to new scammer audiences! Neat.
To …
The Google content network is a mash up of many different sites and how people discover your ads on these sites is a little different than traditional search. People may or may not be searching for your brand or product, so they more or less stumble upon your ad and it takes a little more convincing to get them to hand over their click. It is important to approach content network ads a little differently than search campaigns.
As online marketing grows, it’s becoming imperative that we as advertisers find ways to set ourselves apart from the competition. We’ve written many posts in the past about the importance of ad text testing, so below you will find a few tips and tricks to help include image ads in your mix if you decide they fit your business objectives.
Image Ads
Image ads (a.k.a. banner ads) are run on the content network, and they are a great way to add an …
Last week we talked about the Google content network and automatic placements. I completely ignored the fact that managed placements exist because they didn’t fit in with my description of the ways in which targeting automatic placements is just like riding a flaming motorcycle, but I’m fixing that this week with an even more convoluted metaphor for the content network.
So play along with me for …
Google’s content network: it’s sort of like jumping over fourteen school buses on a flaming motorcycle. If you’re not careful and well-prepared, it can be a huge disaster. But if you can pull it off- it’s totally awesome. Impress your friends, clients, and coworkers! Tame your fear and win worldwide adoration. That might be overstating things; but in any case there’s usually not much …
I’ve been writing about the Google Content Network frequently as of late. This is because I think this distribution channel is a crucial element of achieving your paid search campaign’s full potential. In my last few articles we’ve discussed nuts-and-bolts Content Network optimization, but today I’ll discuss why the Content Network works and why it has the ability to generate great results, if managed properly.
From user intent, to management strategy, there are numerous differences between the Search and Content …
My obsession with the Google AdWords Content Network continues! Actually, developments keep popping up about the Content Network and I like to keep you informed. Recently Google announced a change to the content network reporting: now you can view Google subdomain properties within your placement performance report.
As you know, any additional level of granularity in regards to performance visibility is a welcome change! This means Gmail will appear as mail.google.com, Google Books will appear as books.google.com, Google Finance will …
Refining your performance on the AdWords Content Network requires diligence and a varied approach. We have written previously on excluding specific sites on the Content Network, as well as restructuring your campaign to gain additional exposure. Now I’d like to discuss how you can further optimize your performance by excluding entire categories from your distribution.
Within the Google AdWords interface you can exclude entire categories. First, let’s discuss where you can find these options. Go to the Networks tab …
Lately, I’ve been writing a series of articles on the Google Content Network. Previously, we have discussed Content Network bidding strategies; how to and why you should separate the Search and Content network distribution; how to use your performance data to create placement targeted campaigns (not written by yours truly); how to locate performance fluctuations; and I’ve also laid out an overall action plan to get better results on the Content Network.
Now, I would like …
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