Geo-targeting lets you target your ads to specific locations and languages. Within most of the search engines you can select the countries or regions and the language(s) for your ad. This strategy helps to make your ads as highly targeted as possible, which can help generate the highest quality traffic. So, how do get you started with geo-targeting? Read on!
Sometimes there are small nuances of account set-up and management that need to be discussed. Today, I will focus on a small campaign setting in a small search engine (comparatively speaking to Google), but this tid bit of information can severely affect a campaign’s performance. Setting your geo-targeting within MSN adCenter isn’t difficult, but it can be tricky and here’s why.
When creating a new campaign within MSN adCenter you have to choose where to distribute your ads by language and …
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A number of my PPC campaigns are geographically targeted, as I’m sure many of your PPC campaigns are as well. For these campaigns I adhere to my list of best PPC practices: ad text testing, bid management, keyword research, content optimization, and the list goes on and on. Every month I strive to expand my campaigns’ reach, but within a prescribed …
Google has recently released new PPC targeting options: demographic targeting. With this option you can specify the age and gender you would like to target with your PPC ads. Currently, this option is available to a limited number of AdWords advertisers. Like that of MSN, age and gender targeting in AdWords allows advertisers to select a specific gender and age group for each campaign. For example, if you own an online wedding store you could select …
Last week, Google unveiled updates to the Location Targeting (geo-targeting) function within AdWords. In the wake of this event, I felt that there was no better time than the present to write a 1-2 punch article on geo-targeting. The geo-targeting options in AdWords and Yahoo! Search Marketing (YSM) both have the same end goal: serving location-targeted ads. But to use these tools effectively, every PPC advertiser should have a solid understanding of the subtle differences between …
When running locally and nationally targeted campaigns you need to strike a balance between your keyword focus and your geo-targeting focus. This means that if your targeting focus is wide, then your keyword focus should be narrow – and vice versa: if you’re targeted distribution area is small, then your keyword focus can expand.
You can have two sets of keywords for the same product when advertising to a national audience as well as to one that’s local. The keywords that …
Regional targeting is broken down into two basic tactics: IP targeting and geographic keyword targeting. IP targeting is the process of distributing ads based on the actual location of the searcher. Geographic keyword targeting is the process of using geographic keyword modifiers (i.e. “Indiana widget maker”) to display ads for location-specific searches. Before running through the details of these tactics, let’s first go over the fundamental differences between Google AdWords and Yahoo! Search Marketing’s various regional
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I have been managing an account that is geographically targeting the Midwest (Indiana, Illinois, Michigan, Wisconsin, Ohio and Kentucky). I created a geo-targeted Adwords campaign, and about a week later I also initiated a campaign that was distributed throughout the entire US. I loaded this national campaign with the same keywords as my regional campaign except I added geo-qualifying terms such as “Indiana” and “Indianapolis” to each keyword (for example: “Indianapolis widget maker”). This way if someone in Texas needs …
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