Archive for the ‘Google AdWords Quality Score’ Category

Have you ever truly thought about what your overall account Quality Score looks like and how it has affected your PPC account over the years?

The more I manage long term clients the more I realize everything I do today will greatly effect what happens to my account Quality Score in the future.

Achieving a great Quality Score does not happen overnight. It may take a week, a month or longer. But by constantly optimizing your PPC account over time you will see the effects of having a great Quality Score. Those effects are mainly seen in the cost it takes …

I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and user experience.  The higher your quality score is, technically the lower you pay for your clicks and the higher you can get in position in paid advertising. Below are my top 5 tips on how to generate a higher quality score:

I was recently reading the Quality Score Fact of the Week over at the AdWords Agency blog. This week’s Quality Score tip inspired me to do more research and expand upon the topic that was discussed. First, here is the Fact of the Week:
Restructuring your account does not cause you to lose your historical Quality Score information. The historical performance of your keywords, ads, and landing pages is preserved when you restructure your account. Therefore, we encourage you to restructure or optimize your client’s account structure as needed.
Let me first say that I agree with this statement. The historical …

Recently, I was creating new campaigns and ad groups within a Google AdWords account. I loaded all of my keywords and ad texts, set my bids, reviewed my campaign settings, and I was ready for launch! Once I finished up all the necessary tasks in Google, using AdWords Editor, I downloaded my new campaigns in order to upload them into Yahoo and MSN. This is when I noticed that the keywords I had just launched a few seconds prior already had an AdWords Quality Score attributed to them. Needless to say, I had to do some investigating.

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This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!
There.  I said it.  Google Quality Score is overhyped.  Too many people get scared by this nebulous thing called a “quality score,” and think that there’s no way to appease the Great Google Overlords into taking their website off the naughty …

According to the Google Adwords Agency Blog, your account conversion rate does not affect your account Quality score. While some of you may already know this, apparently there are many others that don’t.  And some of these people are actually implementing conversion codes on their site to track easy conversions just to try and increase their Quality Score.
Some advertisers using AdWords conversion tracking mistakenly believe that they should set an easy conversion event on their landing pages to artificially boost their conversion rates.  In reality, this will not actually have any effect on your Quality Scores, says the …