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Archive for the ‘Google AdWords Quality Score’ Category

The Google AdWords Quality Score is probably the most complex part of search engine marketing and pay-per-click management. We have researched, implemented and written on successful strategies for improving your Quality Score. These articles will show you how you can manage your Google AdWords account to earn a great Quality Score and improve your PPC performance.

When to Pause or Delete Ads & Keywords To Save Your Quality Scores

February 10th, 2010 | Amber | Google AdWords Quality Score

Have you ever truly thought about what your overall account Quality Score looks like and how it has affected your PPC account over the years?

The more I manage long term clients the more I realize everything I do today will greatly effect what happens to my account Quality Score in the future.

Achieving a great Quality Score does not happen overnight. It may take a week, a month or longer. But by constantly optimizing your PPC account over time you will see the effects of having a great Quality Score. Those effects are mainly seen in the cost it takes …

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6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance

December 15th, 2009 | Amber | Google AdWords Quality Score

I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and user experience.  The higher your quality score is, technically the lower you pay for your clicks and the higher you can get in position in paid advertising. Below are my top 5 tips on how to generate a higher quality score:

  • Increase your click-through rates. No matter what, never stop testing your ads. If you have your ads set to optimize …
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    How Foundation PPC Ad Texts Can Help Mitigate Quality Score Shock

    July 28th, 2009 | Joe | Ad Texts, Advanced PPC Strategies, Google AdWords Quality Score

    Lately I’ve been discussing how global changes to your PPC account can affect your overall performance. In a nutshell, making big changes all at once can have big consequences (good and bad). Today, we’ll explore a strategy that will help maintain your performance and mitigate Quality Score shock to your campaigns when making global ad text overhauls.

    In a recent post I discussed how moving keywords can affect your campaigns performance, and today we’re focusing on ad texts. As you know, ad text optimization is a continuous process where you eliminate your under performing ad texts and insert …

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    How Does Moving a Keyword Effect Your Quality Score in Google AdWords?

    July 14th, 2009 | Joe | Google AdWords Quality Score

    I was recently reading the Quality Score Fact of the Week over at the AdWords Agency blog. This week’s Quality Score tip inspired me to do more research and expand upon the topic that was discussed. First, here is the Fact of the Week:
    Restructuring your account does not cause you to lose your historical Quality Score information. The historical performance of your keywords, ads, and landing pages is preserved when you restructure your account. Therefore, we encourage you to restructure or optimize your client’s account structure as needed.
    Let me first say that I agree with this statement. The historical …

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    What to Expect When You Make a Global Change to Your PPC Account: Launching a New Website

    June 24th, 2009 | Joe | Advanced PPC Strategies, Google AdWords, Google AdWords Quality Score

    You should think of this article as a “what to expect when you’re expecting” in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your pay-per-click campaign.

    Okay, I’ll just say it: you may break your PPC account. However, I want to discuss why making a global change to your PPC account is a big deal; what will happen when you change all of your destination and display URLs at the same time; some tips to mitigate the initial shock to the PPC system; as well …

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    How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out!

    March 4th, 2009 | Joe | Google AdWords Quality Score

    Recently, I was creating new campaigns and ad groups within a Google AdWords account. I loaded all of my keywords and ad texts, set my bids, reviewed my campaign settings, and I was ready for launch! Once I finished up all the necessary tasks in Google, using AdWords Editor, I downloaded my new campaigns in order to upload them into Yahoo and MSN. This is when I noticed that the keywords I had just launched a few seconds prior already had an AdWords Quality Score attributed to them. Needless to say, I had to do some investigating.

    If you’ve missed …

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    Google Quality Score Is Overhyped

    February 6th, 2009 | guestblogger | Google AdWords Quality Score

    This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!
    There.  I said it.  Google Quality Score is overhyped.  Too many people get scared by this nebulous thing called a “quality score,” and think that there’s no way to appease the Great Google Overlords into taking their website off the naughty …

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    Google Confirms Conversion Rates Have No Effect on Quality Score

    December 3rd, 2008 | Amber | Google AdWords Quality Score

    According to the Google Adwords Agency Blog, your account conversion rate does not affect your account Quality score. While some of you may already know this, apparently there are many others that don’t.  And some of these people are actually implementing conversion codes on their site to track easy conversions just to try and increase their Quality Score.
    Some advertisers using AdWords conversion tracking mistakenly believe that they should set an easy conversion event on their landing pages to artificially boost their conversion rates.  In reality, this will not actually have any effect on your Quality Scores, says the …

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