The Google AdWords Quality Score is probably the most complex part of search engine marketing and pay-per-click management. We have researched, implemented and written on successful strategies for improving your Quality Score. These articles will show you how you can manage your Google AdWords account to earn a great Quality Score and improve your PPC performance.
If you have a Google AdWords account, you likely know the role Quality Score plays in the success of your account.
Generally speaking, the higher your keywords’ Quality Scores, the more Google will like you. And the more Google likes you, the less it’ll charge you for your ads to appear in strong positions in the SERPs.
But there a few instances when low-Quality-Score keywords might actually be a good thing. Here are three situations when it’s OK to have low-Quality …
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Have you ever truly thought about what your overall account Quality Score looks like and how it has affected your PPC account over the years?
The more I manage long term clients the more I realize everything I do today will greatly effect what happens to my account Quality Score in the future.
Achieving a great Quality Score does not happen overnight. It may take a week, a month or longer. But by constantly optimizing your PPC account over time you …
I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and user experience. The higher your quality score is, technically the lower you pay for your clicks and the higher you can get in position in paid advertising. Below are my top 5 tips on how to generate a higher quality …
Lately I’ve been discussing how global changes to your PPC account can affect your overall performance. In a nutshell, making big changes all at once can have big consequences (good and bad). Today, we’ll explore a strategy that will help maintain your performance and mitigate Quality Score shock to your campaigns when making global ad text overhauls.
In a recent post I discussed how moving keywords can affect your campaigns performance, and today we’re focusing on ad texts. As …
I was recently reading the Quality Score Fact of the Week over at the AdWords Agency blog. This week’s Quality Score tip inspired me to do more research and expand upon the topic that was discussed. First, here is the Fact of the Week:
Restructuring your account does not cause you to lose your historical Quality Score information. The historical performance of your keywords, ads, and landing pages is preserved when you restructure your account. Therefore, we encourage you to …
You should think of this article as a “what to expect when you’re expecting” in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your pay-per-click campaign.
Okay, I’ll just say it: you may break your PPC account. However, I want to discuss why making a global change to your PPC account is a big deal; what will happen when you change all of your destination …
Recently, I was creating new campaigns and ad groups within a Google AdWords account. I loaded all of my keywords and ad texts, set my bids, reviewed my campaign settings, and I was ready for launch! Once I finished up all the necessary tasks in Google, using AdWords Editor, I downloaded my new campaigns in order to upload them into Yahoo and MSN. This is when I noticed that the keywords I had just launched a few seconds prior …
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy!
There. I said it. Google Quality Score is overhyped. Too many people get scared by this nebulous thing called a “quality …
Here at PPC Hero headquarters, we’re in the throes of training a new employee. At the tippity-top of the training agenda, right next to Search Engines 101, is a lesson on PPC account structure. Around here, account structure optimization is really that important. While I drew my less than adequate flow charts on the white board, it occurred to me that there are many reasons why account structure is important. I was able to boil …
According to the Google Adwords Agency Blog, your account conversion rate does not affect your account Quality score. While some of you may already know this, apparently there are many others that don’t. And some of these people are actually implementing conversion codes on their site to track easy conversions just to try and increase their Quality Score.
Some advertisers using AdWords conversion tracking mistakenly believe that they should set an easy conversion event on their landing pages to …
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