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Archive for the ‘Google AdWords Quality Score’ Category

The Google AdWords Quality Score is probably the most complex part of search engine marketing and pay-per-click management. We have researched, implemented and written on successful strategies for improving your Quality Score. These articles will show you how you can manage your Google AdWords account to earn a great Quality Score and improve your PPC performance.

Has the Google AdWords Landing Page Quality Score Changed? Find Out!

November 13th, 2008 | Joe | Google AdWords, Google AdWords Quality Score

Whenever we are reading through the dozens upon dozens of blogs that we subscribe to, we are always on the the lookout for anything pertaining to the Google AdWords Quality Score. Anyone who reads PPC Hero can attest to the fact that we love to discuss the AdWords Quality Score. So, whenever we see a post about this topic our interest is automatically piqued!

On Tuesday, we discovered a post on Search Engine Watch entitled, “Google AdWords Quality Score — That’s Old-School for SEO” by Mark Jackson. Naturally, this article caught our collective eye. The article discusses a new …

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Learn How Google’s Newest Quality Score Update Will Affect Your Accounts

November 3rd, 2008 | John | Google AdWords Quality Score

Last Thursday, Google announced their newest round of improvements to the AdWords Quality Score. Yet another line of detail to keep all of us PPC advertisers on our toes! At its simplest form, this Quality Score update removes the “influence of ad position on CTR” when determining Quality Score, and the process for how ads reach the very top spots.

Let’s talk about the first part of this update. Google’s announcement states that they are removing the influence of ad position on CTR when determining Quality Score. Because ads in higher ad positions tend to …

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More Insights Into The AdWords Quality Score And First Page Bidding Strategy

October 28th, 2008 | Joe | Google AdWords Quality Score

As you know, we frequently write about the Google Quality Score. We do this because the Quality Score affects the performance of your AdWords campaign, and it is shrouded in mystery (a bad combo). Well, over the past year Google has been lifting the thick veil that hides the mechanics of the Quality Score in order to give advertisers more visibility as to how their keywords are scored. Recently, Google AdWords made another leap forward in helping PPC managers get a better grasp on the Quality …

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2 Ways You Could Be Killing Your Quality Score Without Knowing It

October 15th, 2008 | Amber | Advanced PPC Strategies, Google AdWords Quality Score

A lot of times when we get new clients, they already have an existing PPC account they’re managing, but for obvious reasons needed the help of a PPC firm.  The first thing I normally like to do when getting these clients is a complete re-organization of the account to immediately begin improving the structure for Quality Score and Quality Index purposes.  However I have learned that taking that approach can actually hurt your overall quality score, which obviously isn’t how you want a new account to start off.

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Google Is Reshuffling the AdWords Deck Again: Prepare For Another Quality Score Update

August 25th, 2008 | John | Google AdWords Quality Score

Shuffling Cards

Late last week, Google announced another round of changes for their Quality Score system. Be prepared to say goodbye to “inactive for search” and “minimum bids” with this update. According to Google, the end goal of this change is to provide advertisers with a more accurate AdWords Quality Score.

What Is Changing?

Since it’s inception, Quality Score has operated on a static, per-keyword basis. In English, this means that each keyword was assigned a Quality Score which then was used to calculate ad position for …

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Avoid the AdWords Quality Score Slap: How to Make Common Changes to Your Account Without Damaging Your Quality Score

August 8th, 2008 | Joe | Google AdWords, Google AdWords Quality Score

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This week we’ve been dissecting the Google AdWords Quality Score. Each day we have been pulling back the layers of the ever-expanding Quality Score. Hopefully, all of the information we’ve been providing has been helpful and will allow you enhance your campaign’s performance. However, be cautious because as you optimize your account in order to improve your AdWords Quality Score, you may very well injure and hinder your Quality Score inadvertently.

There are two important elements of your account that are …

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Top Google Adwords Quality Score Misconceptions

August 7th, 2008 | Amber | Google AdWords Quality Score

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As day 4 of our Google Adwords Quality Score series, I’ll be discussing the top misconceptions advertisers have about the quality score and how if effects your PPC account.

  • The first misconception of the Google AdWords Quality Score is that using different match types improves your Quality Score. The fact is match types have no effect on your quality score. According to Google, two types of quality scores are used. One is …
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    How to Determine if Your Landing Page is Hurting Your AdWords Qualty Score

    August 6th, 2008 | Joe | Google AdWords Quality Score, Landing Pages / Increasing Conversion Rates

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    Almost every aspect of your Google AdWords account has an effect on your Quality Score and this week we are dissecting the minute details of the Quality Score. In order to optimize your campaign as much as possible, every element has to be firing on all cylinders. You can’t let any one piece slow you down. One aspect of the Quality Score that may not get much attention but it’s extremely important is your landing page load time and site …

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    What Makes Google Adwords Tick? 2 More Quality Score Formulas You Need to Know: Keyword Targeted Content Ads and Placement Targeted Ads

    August 5th, 2008 | John | Google AdWords Quality Score

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    Welcome to day 2 of our up close and personal examination of Google’s Quality Score. Yesterday I wrote on the two fundamental formulas used to calculate Quality Score for Minimum Bids and Ad Position. However, those 2 formulas don’t give you the whole AdWords picture, and certainly won’t help you if you advertise on the Content Network! So, buckle up tight and get ready to cram your brain full of Quality Score formulas for Keyword Targeted Content Ads and Placement Targeted Ads.

    Quality Score Formula #3: How do your …

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    What Makes Google AdWords Tick? 2 Quality Score Formulas You Need to Know: Minimum Bids and Ad Position

    August 4th, 2008 | John | Google AdWords Quality Score

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    Today begins PPC Hero’s newest journey into the belly of the PPC beast: Google AdWords Quality Score. This week, we are going to take a much more granular, advanced look at Quality Score. First up? Formulas, of course! Google maintains 4 distinct Quality Score formulas for determining the following: Minimum Bids, Ad Position on Search, Keyword-Targeted Ads on Content and Placement-Targeted Ads on Content. Without further ado, let me walk you through the QS formulas for minimum bids and ad position on Search and I’ll give helpful management …

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