The Google AdWords Quality Score is probably the most complex part of search engine marketing and pay-per-click management. We have researched, implemented and written on successful strategies for improving your Quality Score. These articles will show you how you can manage your Google AdWords account to earn a great Quality Score and improve your PPC performance.
Today begins PPC Hero’s newest journey into the belly of the PPC beast: Google AdWords Quality Score. This week, we are going to take a much more granular, advanced look at Quality Score. First up? Formulas, of course! Google maintains 4 distinct Quality Score formulas for determining the following: Minimum Bids, Ad Position on Search, Keyword-Targeted Ads on Content and Placement-Targeted Ads on Content. Without further ado, let …
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Since the implementation of the Google AdWords quality score, pay-per-click advertisers across the world have changed the way they manage their PPC campaigns. On one side, I think advertisers believe in the Quality Score and feel it does truly help the relevancy of PPC advertisements. On the other side, there seems to be a lot of myths, misunderstandings, and straight up confusion about the Google Quality score, how it works, and how …
Today, I will not be discussing certainties. Usually, we prefer to write articles backed by concrete statics, historical performance, and an in-depth knowledge of pay-per-click. However, my post today will be most speculative than usual since some of the details are still filtering in to us. PPC Hero’s duty is to make sure that you are aware of everything going on with pay-per-click and when it comes to your Google Quality Score, we want to keep you as informed as …
Today is the official unveiling of our new handbook: Inside Google AdWords Quality Score (click on title to access the handbook). Throughout our drive for Quality Score knowledge we have gathered detailed information, quips from our AdWords representatives and revelations from real world PPC results. We decided to place all of that information into a single, cohesive handbook.
This handbook is intended to empower AdWords advertisers to embrace Quality Score and use it to their advantage. To …
All week we have focused on how to improve your Quality Score, how to recognize “myths” and important factoids that lead to a solid understanding of Quality Score. Today’s post is the fifth and final post in our 5-day series, and it is the culmination of a week’s worth of knowledge!
In days gone by, PPC bidding wars were commonplace when trying to achieve top positions in competitive markets. …
Today’s topic is the fourth in a series of 5 blog posts focused on Quality Score. There has been some question as to how account history can affect your overall quality score. In a recent discussion with Google reps it was said that your account history doesn’t directly affect your quality score; however, they also insisted that your account history is incredibly important to …
Today’s post on Inactive Keywords is the third blog post in our 5-day series focusing on Quality Score.
Picture this: You arrive at work before the birds begin to chirp. Before you can be “bothered” by email, you log into AdWords and compulsively check your previous day’s stats. Quickly thereafter, a discovery makes your jaw hit the floor. Those wonderful new keywords you added to your …
This is the second post in a series of 5 focusing on Quality Score. We all know there are numerous components to Google Adwords’ quality score. In this post I’ll outline what Google says are the top three components. It is essential that all advertisers understand that quality score is based on all components working harmoniously together. Look at it as if you were …
Today’s topic is the first in a series of 5 blog posts focused on Quality Score. Whenever there is a phenomenon that affects many people, and this phenomenon is shrouded in mystery, there are bound to be rumors, myths and misnomers that are mistaken for facts. Most of the time this misinformation is based loosely on truth, but it gets more distorted with each re-telling.
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Our last blog series was a great success, so we thought we’d dive right in to our next one! One of the most popular and discussed topics in the PPC industry is the Google AdWords Quality Score. On any given day you can scan the industry forums and blogs (including our own!) and more than likely there will be …
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