Archive for the ‘Google AdWords Quality Score’ Category

One of the first steps you should take to Revitalize your PPC Campaign is to review your account structure and organization. Better organization within your PPC account not only means you can manage your campaigns and ad groups easier, but delivering more relevant ads to your customers; If you’re serving highly targeted, relevant ads to your audience, your click-through rates and conversions are likely to increase. In turn, this can enhance your …

Around our office we’ve been discussing the definitions for various keyword status’ within AdWords. We’ve deciphered three tiers of keyword status:

• Active and displaying ads
• Rejected and not displaying ads
• Active but not displaying ads

The first two are not difficult to understand: either your keyword is approved or it isn’t. Very simple. It is the third status that can be puzzling. This is when your keyword is approved and eligible for search, but it’s not displaying ads. Using the …

The survey results I posted on Monday ranked the importance of 12 AdWords Quality Score attributes. At the top of the survey rankings were click-through rate, ad text/keyword relevance, historical performance and landing page keyword relevance. Search relevancy is the core that binds the quality score together, and our survey reflects this idea. Also, these survey results are very favorable because each of these attributes are well within your realm to control and improve upon.

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