Archive for the ‘Google AdWords Quality Score’ Category

Around our office we’ve been discussing the definitions for various keyword status’ within AdWords. We’ve deciphered three tiers of keyword status:

• Active and displaying ads
• Rejected and not displaying ads
• Active but not displaying ads

The first two are not difficult to understand: either your keyword is approved or it isn’t. Very simple. It is the third status that can be puzzling. This is when your keyword is approved and eligible for search, but it’s not displaying ads. Using the ad diagnostic tool you may see that this third status is due to low search volume. Your keyword may …

The survey results I posted on Monday ranked the importance of 12 AdWords Quality Score attributes. At the top of the survey rankings were click-through rate, ad text/keyword relevance, historical performance and landing page keyword relevance. Search relevancy is the core that binds the quality score together, and our survey reflects this idea. Also, these survey results are very favorable because each of these attributes are well within your realm to control and improve upon.

Click-through rate (CTR) is the highest ranked attribute. CTR made it to the top of the list because …

This is a quick Thank You to everyone who has filled out our Google AdWords Quality Score Survey – and this is a gentle reminder to those of you haven’t done so yet! The survey is looking to determine how much weight each aspect of the quality score carries – in the opinion of PPC managers. Please fill it out now! We’ll posting the results and a summary tomorrow!
CLICK HERE TO TAKE THE SURVEY!

Bill Slawski over at SEO by the Sea recently unearthed 3 patents filed by Google that map out the methods AdWords uses to determine the quality of an advertisement. As expected, the patents are mind-numbingly dry, but still we found them illuminating since the PPC Hero Team is constantly trying to breakdown the AdWords quality score to the most minute detail. As we are always looking to be of service to you, I read through these patents so that you wouldn’t have to. Here are the summaries and major points (from what I could …

Jeremy Mayes over at PPC Discussions asks, “In your mind, what is the most important element of an AdWords campaign?” This is a very interesting question, and I like the car analogy he uses (see his original post); however, I disagree: my radio is not critical to my car’s functionality but it is essential to my sanity (I am a music geek, and I hate driving, so I NEED music to operate a car). I agree with Jeremy that well-designed landing pages can make or break a PPC campaign. The most important element of an AdWords …