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Archive for the ‘Google AdWords Quality Score’ Category

The Google AdWords Quality Score is probably the most complex part of search engine marketing and pay-per-click management. We have researched, implemented and written on successful strategies for improving your Quality Score. These articles will show you how you can manage your Google AdWords account to earn a great Quality Score and improve your PPC performance.

Keywords Inactive? They Might Be Ahead of Their Time!

September 7th, 2007 | Joe | Google AdWords Quality Score

Around our office we’ve been discussing the definitions for various keyword status’ within AdWords. We’ve deciphered three tiers of keyword status:

  • Active and displaying ads
  • Rejected and not displaying ads
  • Active but not displaying ads

The first two are not difficult to understand: either your keyword is approved or it isn’t. Very simple. It is the third status that can be puzzling. This is when your keyword is approved and eligible for search, but it’s not displaying ads. Using the ad diagnostic tool you may see that this third status is due to low search volume. Your keyword may …

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How to Improve Your AdWords Quality Score

August 2nd, 2007 | Joe | Google AdWords Quality Score

The survey results I posted on Monday ranked the importance of 12 AdWords Quality Score attributes. At the top of the survey rankings were click-through rate, ad text/keyword relevance, historical performance and landing page keyword relevance. Search relevancy is the core that binds the quality score together, and our survey reflects this idea. Also, these survey results are very favorable because each of these attributes are well within your realm to control and improve upon.

Click-through rate (CTR) is the highest ranked attribute. CTR made it to the top of the list because …

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Give Us Your Two Cents on the Google AdWords Quality Score

July 23rd, 2007 | Joe | Google AdWords Quality Score

This is a quick Thank You to everyone who has filled out our Google AdWords Quality Score Survey – and this is a gentle reminder to those of you haven’t done so yet! The survey is looking to determine how much weight each aspect of the quality score carries – in the opinion of PPC managers. Please fill it out now! We’ll posting the results and a summary tomorrow!
CLICK HERE TO TAKE THE SURVEY!

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Google AdWords Quality Score Survey

July 18th, 2007 | Joe | Google AdWords Quality Score, Surveys

After doing some sleuthing into Google’s AdWords quality score, we’d like to ask for your opinion on the matter!
We created a list of the 12 most influential attributes of Google’s quality score and this survey asks for your opinion on how much weight each of these attributes carries in the overall quality score formula.

Inspired by a similar survey for organic ranking attributes conducted by SEOmoz, we will post the survey results and your feedback on our blog by July 24th. The survey should take less than 5 minutes to …

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A Little AdWords Quality Score Sluething

July 17th, 2007 | Joe | Google AdWords Quality Score

Bill Slawski over at SEO by the Sea recently unearthed 3 patents filed by Google that map out the methods AdWords uses to determine the quality of an advertisement. As expected, the patents are mind-numbingly dry, but still we found them illuminating since the PPC Hero Team is constantly trying to breakdown the AdWords quality score to the most minute detail. As we are always looking to be of service to you, I read through these patents so that you wouldn’t have to. Here are the summaries and major points (from what I could …

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The Most Important Element of Your AdWords Campaign

May 30th, 2007 | Joe | Google AdWords Quality Score

Jeremy Mayes over at PPC Discussions asks, “In your mind, what is the most important element of an AdWords campaign?” This is a very interesting question, and I like the car analogy he uses (see his original post); however, I disagree: my radio is not critical to my car’s functionality but it is essential to my sanity (I am a music geek, and I hate driving, so I NEED music to operate a car). I agree with Jeremy that well-designed landing pages can make or break a PPC campaign. The most important element of an AdWords …

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