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Archive for the ‘Google AdWords’ Category

Google AdWords is the king of all search engines. As you can see we spend a great deal of time working with Google in the pursuit of perfecting our AdWords campaigns. At PPC Hero you will learn all there is to know about Google AdWords – whether you’re a beginner or PPC pro.

Make Mobile Marketing Work For You

March 18th, 2010 | Jen | Advanced PPC Strategies, Google AdWords

With the growth of mobile use, it’s no wonder mobile advertising is on the rise. According to Wikipedia, mobile advertising only constitutes “around 1% of global advertising spend”, but considering the fact that “mobile phones outnumber TV sets by over 3 to 1”, (wow!) I say there’s no better time than now to start working with mobile advertising, and perfecting our skills.

Once you’ve decided that you’re ready to get started with mobile advertising, you first need to define who are you advertising to, and the device that they will be using to see your ad. You will need to set …

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New Contact Form Extensions Beta from Google – Super Cool

January 5th, 2010 | Amber | Google AdWords

Google is going extension crazy here lately with the release of site links, then location extensions, and now contact form extensions!

I got an email from my Google rep asking if I wanted to participate in a new beta from Google called, ‘contact form extensions’.

The gist of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can click on a plus sign next to a call to action (the name you give your contact form) and Google will drop down your contact form to be submitted right there in the …

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Google Launched Comparison Ads

November 4th, 2009 | Carrie | Google AdWords

This week Google began testing a new feature, Comparison Ads. The Google Comparison Ads tool enables searchers to compare multiple, relevant offers together on one search engine results page. While this new feature is still in the testing phase, that could give shopping search engines like Shopzilla and BizRate a run for their money.

While Google has strong metrics for assessing user intent, it is not always spot-on. The new Comparison Ads tool allows users to clarify exactly what they are looking for, and then view the relevant offers side-by-side. If a searcher is interested in your product …

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Google’s New Ad Sitelinks & How You Can Get Them for Your Account

November 4th, 2009 | Amber | Google AdWords

Google Adwords has implemented yet another new feature for Adwords PPC advertisers, and this time it’s pretty cool. The new feature is called ‘ad sitelinks’, and it allows PPC advertisers with high quality ads to add four additional links under their main PPC ad. This allows users easier access to deeper content of your website.

The sitelinks also provide advertisers with a good way of promoting seasonal services or products. Unlike organic sitelinks, the advertiser can pick and choose which campaigns get sitelinks and what those sitelinks are and where they link to. So they can be changed out as …

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5 Tips To Save Money & Generate Additional Revenue with Ad Scheduling

October 29th, 2009 | Amber | Advanced PPC Strategies, Google AdWords

I know that ad scheduling/day parting isn’t new to PPC, but I was recently at a marketing conference where the speaker mentioned he used ad scheduling for nearly every one of his clients. This got me thinking: why I don’t use ad scheduling more often or at least run a few daily/hourly reports to see if it’s a good idea?

If you’re thinking about doing any kind of ad scheduling or day parting, there are a few tips you should follow before deciding to turn off your ads or even simply adjust your bids on a particular day of the …

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What is the View Through Data in Google Adwords & How Can It Benefit You?

October 14th, 2009 | Amber | Google AdWords

View through data in Adwords is actually pretty cool, but only for people who run Adsense or a lot of display ads on the content network. This tool provides conversion data if you have display ads running via the content network. It’s not relevant for simple text ads running in your PPC account.

With that said, the new view through conversion data shows how many conversions were made within 30 days after a user viewed, but did not click on one of your display ads via the content network.

It’s very important to note, that if there was a click at …

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Why the Google Content Network Works: It’s all about the moment of relevance

September 22nd, 2009 | Joe | Content Network, Google AdWords

I’ve been writing about the Google Content Network frequently as of late. This is because I think this distribution channel is a crucial element of achieving your paid search campaign’s full potential. In my last few articles we’ve discussed nuts-and-bolts Content Network optimization, but today I’ll discuss why the Content Network works and why it has the ability to generate great results, if managed properly.

From user intent, to management strategy, there are numerous differences between the Search and Content networks within Google. The Search Network generates awesome results because you can display your ads at the moment a user …

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Praise and Caution for the AdWords Opportunities Tab

September 14th, 2009 | Carrie | Google AdWords

Last week Google expanded the beta test of the ‘Opportunities Tab‘ in the AdWords interface. It is now fully available in all English-language accounts. According to Google, this new feature is designed to help advertisers find more cost-effective traffic in their pay-per-click accounts. This new tab surfaced in many of my accounts last week and I started testing it. Overall, I found this new feature to be pretty effective for keyword expansion. However, I do have some cautions for the tab moving forward.

To access the ‘Opportunities Tab’, login to your AdWords account. It is now located in the …

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5 Tips on Passing the Google Adwords Qualified Professional Exam

September 9th, 2009 | Amber | Google AdWords

One thing here at PPCHero we make sure of is that all of our writers pass the Google Adwords Qualified Professional Exam before writing for the blog.  We just added four new people to our team and we’re still growing.  But now that they’re finished with their PPC training, it’s time they prepare for the Google Adwords Exam.

The Google Adwords Qualified Professional status can be obtained at either the individual level or the company level. In order to receive the company level status at least 2 employees have to pass the exam.  Unfortunately, your status expires after 2 …

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Top 10 Reasons Why Your Ads Aren’t Showing in Google

August 24th, 2009 | Carrie | Ad Texts, Google AdWords

Your new pay-per-click account is structured, keywords loaded, ad text optimized. You activate your Adwords campaign, expecting great things, then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your ad text from appearing in the search results. Problem is, there are several possible reasons why your ads aren’t showing in Google.

The PPC Hero team frequently receives questions from readers regarding ad serving issues in Google. So, I have compiled a handy top 10 list of reasons why your ads may not be …

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