Google AdWords

Google AdWords is what makes Google billions of dollars every year. Launched in 2002, it was not the first pay-per-click (PPC) network – that was Overture – but it was the best, because it introduced a much more sophisticated bidding management strategy that any business, large or small, could take advantage of.


Google AdWords was revolutionary, and remains so today because the platform introduced the concept of click-through rate and quality score as deciding factors in the auction. This enabled businesses to compete for relevancy in their search ad campaigns rather than simply top ad positions and meant that companies with the biggest ad budgets were not guaranteed to perform better.


Google AdWords has evolved beyond simply desktop search to offer a huge content network, called the Google Display Network, and also powers YouTube Ads and the largest mobile PPC ad network in the world. Google AdWords offers powerful targeting options to advertisers with image ads, ad extensions, enhanced campaigns and dynamic remarketing, to name just a few. Google also offer a number of automation solutions and keyword bidding tools such as AdWords Editor and AdWords scripts to reduce the time spent managing campaigns.


Whether you are a beginner, intermediate or advanced PPC campaign manager, PPC Hero is here to help you generate better results from your campaign budget.

PPC Ad Rep Survival Guide

By , Team Lead - PPC at Zeon Solutions

59 SHARES
When I was first getting into the search marketing industry, I was weary of the ad representatives from Google and Bing who would reach out to me regarding my clients’ accounts. Having little to no experience with them, I didn’t always believe that their recommendations had my clients’ best interests at heart, and often disregarded their presence.   However, managing…
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Leverage Paid & Organic Results to Boost Traffic to Your Site

By , Account Manager at Hanapin Marketing

63 SHARES
We all know that paid ads appear above, to the right, and at the bottom of organic listings, and that the two most likely have an effect on each other. We also know that paid ads have the advantage of appearing at the top of the SERP, and we can easily measure performance by average position. In the PPC world…
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PPC Account Structuring and Campaign Building in Excel

By , Production Specialist at Hanapin Marketing

101 SHARES
For me, the most important thing when looking into a Google AdWords account is structure. It is incredible what a simple, clean structure can do for an account. A clean structure can help you with:   Reporting (You can report on different levels more easily) Optimizing (Optimizations become easier with a clean account structure) Quality Scores (Ad copy to keyword…
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Morning Clicks: Google’s Latest Releases and More

By , Production Specialist at Hanapin Marketing

94 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.    What's the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of…
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