Google AdWords

Google AdWords is what makes Google billions of dollars every year. Launched in 2002, it was not the first pay-per-click (PPC) network – that was Overture – but it was the best, because it introduced a much more sophisticated bidding management strategy that any business, large or small, could take advantage of.

Google AdWords was revolutionary, and remains so today because the platform introduced the concept of click-through rate and quality score as deciding factors in the auction. This enabled businesses to compete for relevancy in their search ad campaigns rather than simply top ad positions and meant that companies with the biggest ad budgets were not guaranteed to perform better.

Google AdWords has evolved beyond simply desktop search to offer a huge content network, called the Google Display Network, and also powers YouTube Ads and the largest mobile PPC ad network in the world. Google AdWords offers powerful targeting options to advertisers with image ads, ad extensions, enhanced campaigns and dynamic remarketing, to name just a few. Google also offer a number of automation solutions and keyword bidding tools such as AdWords Editor and AdWords scripts to reduce the time spent managing campaigns.

Whether you are a beginner, intermediate or advanced PPC campaign manager, PPC Hero is here to help you generate better results from your campaign budget.

[New Whitepaper!] 11 AdWords Editor Features To Save You Time

By , Communications Manager at Hanapin Marketing

The AdWords Editor has been around for years and has been instrumental in helping account managers get things done quickly and efficiently. It’s something that every PPC Account Manager should be using on a regular basis; however, there are still several features that many account managers are not aware of. In this whitepaper, we’ll list out a number of features…

[New Toolkit!] The Complete Toolkit For The Google Exams

By , Communications Manager at Hanapin Marketing

Get the essentials you need to prepare for the Google Exams! Are you getting ready to take the Google Exams for the first time or you need to refresh your certification? Are you asking yourself where you should start, how should you prepare, or what's changed? Then look no further! In this toolkit, you'll find a number of helpful resources…

How We Quickly And Profitably Ramped Up Spend

By , Associate Director of Paid Search at Hanapin Marketing

In November 2014, the client I manage presented me with a very difficult challenge. They needed to increase paid search spend an additional $100K over the amount they originally budgeted for. What made this challenge even more difficult was the timing. The increased budget request was made on day 7 of the month, which meant a new strategy had to…

Keep Calm And Upgrade Your AdWords URLs

By , Senior Account Manager at Hanapin Marketing

You may be officially freaking out that the AdWords upgraded URL updates are force migrating in less than a week. If you didn't know that, I'll give you a moment to lose it.     Breathe into a paper bag, and get it together! I promise it's not hard to upgrade, and there's a strong chance you may not have to even…

Liveblogging “Micro-Moments: The New Battleground For Brands”

By , Production Specialist

On May 5th, Google introduced "Micro-Moments." These moments occur billions of times per day and can be anything from want-to-know, want-to-go, want-to-buy and so much more. Today, Google will be livestreaming a new event entitled "Micro-Moments: The New Battleground for Brands." Once again, we'll be liveblogging the event, giving you our instant updates, thoughts, and analysis!   [1:55 PM] Thanks for following…

Showcase Products On YouTube With TrueView For Shopping

By , Production Specialist

This week Google is introducing a new feature called TrueView for shopping that makes it easy for viewers to get more information on products and also click to buy them.   Video ads in TrueView for shopping, give merchants a platform to showcase product details and images, as well as give consumers the ability to click to purchase from a…

Google To Debut “Buy” Button In Coming Weeks

By , Production Specialist

Google Shopping “buy” buttons could start appearing on select Google mobile search ads in a just a few short weeks. This new feature would allow Google to compete head on with Amazon and Ebay as all-in-one online marketplaces.   According to The Wall Street Journal, Macy’s is among the retailers in negotiations with Google to join the launch. Many retailers are worried that…

Labels Among Major Changes To AdWords Editor

By , Production Specialist

This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more.   Labels   This update is what I’m most looking forward to using. You can now create, edit or delete labels using the Labels tab…

Dynamic Search Ads: An Underused Way to Grow Your PPC Account

By , Associate Director of Paid Search at Hanapin Marketing

According to Google, approximately 15% of user searches on a daily basis are truly unique. Dynamic Search Ads, which uses Google’s crawling technology, helps target searchers where traditional keyword targeting fails to reach them. Due to the limiting nature of keyword targeting, advertisers are missing out on additional targeted traffic, which can bring up tapped sources of additional revenue and…