Google AdWords

Google AdWords is what makes Google billions of dollars every year. Launched in 2002, it was not the first pay-per-click (PPC) network – that was Overture – but it was the best, because it introduced a much more sophisticated bidding management strategy that any business, large or small, could take advantage of.


Google AdWords was revolutionary, and remains so today because the platform introduced the concept of click-through rate and quality score as deciding factors in the auction. This enabled businesses to compete for relevancy in their search ad campaigns rather than simply top ad positions and meant that companies with the biggest ad budgets were not guaranteed to perform better.


Google AdWords has evolved beyond simply desktop search to offer a huge content network, called the Google Display Network, and also powers YouTube Ads and the largest mobile PPC ad network in the world. Google AdWords offers powerful targeting options to advertisers with image ads, ad extensions, enhanced campaigns and dynamic remarketing, to name just a few. Google also offer a number of automation solutions and keyword bidding tools such as AdWords Editor and AdWords scripts to reduce the time spent managing campaigns.


Whether you are a beginner, intermediate or advanced PPC campaign manager, PPC Hero is here to help you generate better results from your campaign budget.

Google Analytics Now Offers Display Targeting Reports

By , Production Specialist at Hanapin Marketing

62 SHARES
Have you been wondering what has typically been happening when a user clicks your display ad and doesn't convert? The data is now available to you. Google recently launched a new Display Targeting report in Google Analytics.   This report can be found in the Google Analytics interface in the "Acquisition" category under "AdWords". As advertisers know, the Display Network…
PPC Display

[Webinar Recording] 10 Ways To Outsmart Your PPC Competition

By , Communications Coordinator at Hanapin Marketing

110 SHARES
You're doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It's time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don't know about (yet!). From quality score to ad extentions to conquesting, be ready to be a smarter PPC manager. In…
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New Google Revenue Report: Does Slipping Mobile Outweigh Overall Growth?

By , Account Manager at Hanapin Marketing

88 SHARES
At first glance, the financial data in Google’s latest quarterly financial summary look positive for the king of online advertising.   “Google had a great quarter with revenue up 22% year on year, at $16.0 billion”, said Patrick Pichette, CFO of Google. “We are moving forward with great product momentum and are excited to continue providing amazing user experiences, with…
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What Is A Good Click Through Rate (CTR)?

By , Senior Account Manager, Community

160 SHARES
What is a good click through rate?   It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better, much debate remains as to what constitutes a good vs. subpar account CTR. Below, I’ll give a definitive answer, though I acknowledge that many factors are at play. Additionally, I’ll be answering this…
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Morning Clicks: Google Puts Focus on Shopping Campaigns, Twitter Releases New Tool for Analytics, and More

By , Production Specialist at Hanapin Marketing

80 SHARES
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Not too long ago, Google announced the launching of My Business, this week they announced that you can link My Business…
PPC Espresso

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