Google AdWords

Google AdWords is what makes Google billions of dollars every year. Launched in 2002, it was not the first pay-per-click (PPC) network – that was Overture – but it was the best, because it introduced a much more sophisticated bidding management strategy that any business, large or small, could take advantage of.

Google AdWords was revolutionary, and remains so today because the platform introduced the concept of click-through rate and quality score as deciding factors in the auction. This enabled businesses to compete for relevancy in their search ad campaigns rather than simply top ad positions and meant that companies with the biggest ad budgets were not guaranteed to perform better.

Google AdWords has evolved beyond simply desktop search to offer a huge content network, called the Google Display Network, and also powers YouTube Ads and the largest mobile PPC ad network in the world. Google AdWords offers powerful targeting options to advertisers with image ads, ad extensions, enhanced campaigns and dynamic remarketing, to name just a few. Google also offer a number of automation solutions and keyword bidding tools such as AdWords Editor and AdWords scripts to reduce the time spent managing campaigns.

Whether you are a beginner, intermediate or advanced PPC campaign manager, PPC Hero is here to help you generate better results from your campaign budget.

Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants

By , Production Specialist at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   Last week the big discussion across the PPC world was on Google's decision to make close variants mandatory for Exact…
PPC Coffee Clicks

Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death

By , Senior Account Manager at Hanapin Marketing

Whether we like it or not, multi-channel attribution is part of our digital marketing world - just as Game of Thrones has become part of mine. Understanding where each piece falls in the conversion funnel and how much credit should be given at each step, is crucial in maximizing conversions. We all know this, right? But that doesn’t mean it’s…
Image of Game of Thrones backdrop

Now Available: Bid Optimization For High Valued Conversions

By , Production Specialist at Hanapin Marketing

Previously in AdWords you could set bid strategies that focused on conversions at the campaign level, as seen below:     Now, AdWords allows you to focus your bidding strategies on certain types of conversions that are more valuable to your company.     What Does This Mean For You?   Let's say for example your site is tracking sales and free catalog…
PPC Bidding