Google AdWords

Google AdWords is what makes Google billions of dollars every year. Launched in 2002, it was not the first pay-per-click (PPC) network – that was Overture – but it was the best, because it introduced a much more sophisticated bidding management strategy that any business, large or small, could take advantage of.

Google AdWords was revolutionary, and remains so today because the platform introduced the concept of click-through rate and quality score as deciding factors in the auction. This enabled businesses to compete for relevancy in their search ad campaigns rather than simply top ad positions and meant that companies with the biggest ad budgets were not guaranteed to perform better.

Google AdWords has evolved beyond simply desktop search to offer a huge content network, called the Google Display Network, and also powers YouTube Ads and the largest mobile PPC ad network in the world. Google AdWords offers powerful targeting options to advertisers with image ads, ad extensions, enhanced campaigns and dynamic remarketing, to name just a few. Google also offer a number of automation solutions and keyword bidding tools such as AdWords Editor and AdWords scripts to reduce the time spent managing campaigns.

Whether you are a beginner, intermediate or advanced PPC campaign manager, PPC Hero is here to help you generate better results from your campaign budget.

How To Create Image Ads With No Artistic Ability In 5 Minutes

By , CEO of Nerds Do It Better

  You’re not Bob Ross, and there are no happy clouds.   As a PPC manager you are required to perform many tasks, and few of them require artistic ability. Yet, now you need image ads for the client who suddenly decides they want to use the Google Display Network.   So you open Photoshop and begin to play around…
Image of building

[Whitepaper] 15 Audiences You Didn’t Know You Could Remarket To In Google AdWords

By , Communications Coordinator at Hanapin Marketing

Remarketing is an extremely valuable paid search tactic. When the business objective is to promote more sales or leads, remarketing can be a great way to target searchers who have already interacted with a brand in a specific way. This white paper will cover 15 audiences that you didn’t know you could use in remarketing. The focus will be on…

Don’t Forget The Basics! Audit Your Account – A New Case Study

By , Account Analyst at Hanapin Marketing

As an Account Analyst, Account Managers usually come to me with some sort of problem. Sometimes it’s “I’d like to brainstorm strategy” and other times it’s “we need to improve ROAS as quickly as possible.” Not being the Account Manager gives me a fresh set of eyes on an account. I found in the past that when I was struggling…
Image of biker

Your Ultimate Google Shopping Exam Checklist

By , Senior Account Manager at Hanapin Marketing

Boys & Girls of All Ages: The Google Shopping Exam is here!!   That's right, step up and give it your best shot: Google has released its Shopping Exam and today you'll be given all the major bullet points for your studying pleasure. For those of you who've already taken the existing exams, hope you're ready for a fun one…

[Toolkit] The Ultimate AdWords Bundle For PPC Success

By , Communications Coordinator at Hanapin Marketing

From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you've just taken the plunge into PPC or you've done it for awhile, Google AdWords was probably the platform you turned to first. As it changes quite…