Google AdWords

Google AdWords is what makes Google billions of dollars every year. Launched in 2002, it was not the first pay-per-click (PPC) network – that was Overture – but it was the best, because it introduced a much more sophisticated bidding management strategy that any business, large or small, could take advantage of.

Google AdWords was revolutionary, and remains so today because the platform introduced the concept of click-through rate and quality score as deciding factors in the auction. This enabled businesses to compete for relevancy in their search ad campaigns rather than simply top ad positions and meant that companies with the biggest ad budgets were not guaranteed to perform better.

Google AdWords has evolved beyond simply desktop search to offer a huge content network, called the Google Display Network, and also powers YouTube Ads and the largest mobile PPC ad network in the world. Google AdWords offers powerful targeting options to advertisers with image ads, ad extensions, enhanced campaigns and dynamic remarketing, to name just a few. Google also offer a number of automation solutions and keyword bidding tools such as AdWords Editor and AdWords scripts to reduce the time spent managing campaigns.

Whether you are a beginner, intermediate or advanced PPC campaign manager, PPC Hero is here to help you generate better results from your campaign budget.

Google AdWords Puts Focus on Shopping Campaigns

By , Account Manager at Hanapin Marketing

As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year. Two announcements were made by Google on Wednesday.   The new Diagnostics tab in the Merchant Center will be replacing the Data Quality tab currently in the Merchant Center. Five new features around Shopping…
PPC Shopping Mall

Morning Clicks: Google Puts More Focus on Mobile and More

By , Account Manager at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   Facebook exclaims: You will pay for your advertising. As they cut unpaid posts by marketers on users news feeds. [SF…
Coffee Morning Clicks

Win the Mobile Bid Battle with 3 Easy Excel Reports

By , Senior Account Manager at Hanapin Marketing

Of all the issues we deal with in PPC, the question of what to do with mobile traffic seems to come up more often than the rest. In many ways, it's the next big problem we have to face (alongside attribution in general)- is there any value to this traffic? If so, how do we properly account for its value? And…
Green and pink toy soldiers falling in battle

Getting Your Shopping Campaigns Holiday Ready

By , Account Manager at Hanapin Marketing

Product Listing Ads are now found within Google Shopping campaigns. Unlike text ads, these ads show photos of products, along with prices and product names right on the search results page when people search for items on Google.   Product Listings are a crucial piece of online sales for Ecommerce accounts during this time, so make sure your accounts are…
Image of holiday ornaments

3 Quick Tips To Simplify Your Bid Optimizations

By , Account Manager at Hanapin Marketing

When beginning a new relationship with a PPC account, be it established or built from scratch, one of the most important things to manage is your bidding.  How will you wrangle your new keyword friends and get them to perform to the best of their ability?   Google is always happy to provide you with plenty of tools and suggestions…

Automation Toolkit