Google AdWords

Google AdWords is what makes Google billions of dollars every year. Launched in 2002, it was not the first pay-per-click (PPC) network – that was Overture – but it was the best, because it introduced a much more sophisticated bidding management strategy that any business, large or small, could take advantage of.

Google AdWords was revolutionary, and remains so today because the platform introduced the concept of click-through rate and quality score as deciding factors in the auction. This enabled businesses to compete for relevancy in their search ad campaigns rather than simply top ad positions and meant that companies with the biggest ad budgets were not guaranteed to perform better.

Google AdWords has evolved beyond simply desktop search to offer a huge content network, called the Google Display Network, and also powers YouTube Ads and the largest mobile PPC ad network in the world. Google AdWords offers powerful targeting options to advertisers with image ads, ad extensions, enhanced campaigns and dynamic remarketing, to name just a few. Google also offer a number of automation solutions and keyword bidding tools such as AdWords Editor and AdWords scripts to reduce the time spent managing campaigns.

Whether you are a beginner, intermediate or advanced PPC campaign manager, PPC Hero is here to help you generate better results from your campaign budget.

In Defense Of The Lowly Display URL

By , CEO of Nerds Do It Better

  You want a higher click through rate?   You want a lower cost per click as a result of your higher quality score?   Then you should take advantage of every single avenue that is available to optimize your campaign. This includes crafting relevant and compelling ad extensions, headlines that match the search query as closely as possible and…
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Step-By-Step Excel Reporting – A Video Tutorial

By , Account Manager at Hanapin Marketing

The video below explains the step-by-step on how to go about reporting in Excel. This process works if your account is structured in an organized manner at campaign level. For example: Location_Program campaign level structuring.   Before watching the video download, check out campaign level statistics with a filter on impressions as seen below:     Once you have this…
Paid Search Layering Structure

Google Introduces AdWords Dynamic Structured Snippets

By , Production Specialist

Google recently launched dynamic structured snippets for AdWords. The automated extensions display industry-specific, structured information about products and services on those advertisers’ sites.   Currently they can show for retail, hotel and flight searches. Additional verticals are scheduled to follow later in 2015.   Here’s an example of what a sample snippet look like.     Google lists a few…
Extension PPC Ladder

Strategies For Better PPC Analysis

By , Account Analyst at Hanapin Marketing

Analysis comprises a bulk of work time for most PPC managers, but there are things you can do to streamline your work flow to make the process a bit quicker.   Tasks To Do Yourself   Save Columns & Filters - If you find yourself using the same columns again and again, save them! This way, your favorite arrangement of PPC…
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