Google AdWords

Google AdWords is what makes Google billions of dollars every year. Launched in 2002, it was not the first pay-per-click (PPC) network – that was Overture – but it was the best, because it introduced a much more sophisticated bidding management strategy that any business, large or small, could take advantage of.

Google AdWords was revolutionary, and remains so today because the platform introduced the concept of click-through rate and quality score as deciding factors in the auction. This enabled businesses to compete for relevancy in their search ad campaigns rather than simply top ad positions and meant that companies with the biggest ad budgets were not guaranteed to perform better.

Google AdWords has evolved beyond simply desktop search to offer a huge content network, called the Google Display Network, and also powers YouTube Ads and the largest mobile PPC ad network in the world. Google AdWords offers powerful targeting options to advertisers with image ads, ad extensions, enhanced campaigns and dynamic remarketing, to name just a few. Google also offer a number of automation solutions and keyword bidding tools such as AdWords Editor and AdWords scripts to reduce the time spent managing campaigns.

Whether you are a beginner, intermediate or advanced PPC campaign manager, PPC Hero is here to help you generate better results from your campaign budget.

10 Visual AdWords Reports You Should Be Using

By , Senior Paid Search Marketing Manager at Clearlink

As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the AdWords Report Editor has made data visualization easier than ever. This handy tool allows your average PPC analyst to become an everyday Bob Ross of data visualization. Custom graphs and charts are an extremely useful problem-solving tool and continue to guide our AdWords…

How To Evaluate Your Ad Extensions

By , Senior Account Analyst at Hanapin Marketing

Ad extensions are touted as an important component of any PPC account. The AdWords system even rates your ads based on the use of ad extensions. Beyond the “use them or suffer” reasoning, extensions offer a great way to differentiate your ads or are simply a way to take up more real estate in the search results.   Despite their…

Build Custom Formulas Within Custom Columns

By , Production Associate at Hanapin Marketing

While paid search advertisers have utilized AdWords custom columns for over a year now, a recent announcement by Google will add an additional element of personalization. Custom columns will now support the inclusion of custom built formulas.   Custom columns, which grant marketers the ability to segment unique key metrics, have acquired an extra layer of potential application. This update opens…

[New Whitepaper!] 5 Things You Should Be Doing In Your Google AdWords Account Right Now

By , Communications Manager at Hanapin Marketing

Google AdWords is one of the most effective types of advertising. The majority of advertising consists of sellers seeking buyers, hoping to influence their decisions. Keep in mind, Google AdWords is a dynamic advertising platform and needs continuous monitoring and optimization. When you advertise on AdWords, you never want to use the set-it and forget-it approach as we have found…

[New Whitepaper!] AdWords Reports That Will Make You A More Valuable PPC Account Manager

By , Communications Manager at Hanapin Marketing

Google AdWords holds a behemoth volume of data. When you are first starting in paid search, it isn’t necessarily obvious where to find a good starting point for understanding the nuances of your account’s performance. Once you you do find a baseline, it’s time to move a bit deeper into the AdWords interface, where many very simple and very informative…

[New Infographic!] What America’s Fastest Growing Companies Spend in Google AdWords

By , Communications Manager at Hanapin Marketing

The PPC industry is always growing, expanding and changing. And this year, it was no different. We thought it would be interesting to take a look at Inc Magazine's list of the 5000 fastest growing companies in America and see how they spend their PPC dollars. So we partnered with SEM Rush to create the infographic below, which details how…

Treat Your Bid Management Like Your Daily Fantasy Players

By , Account Manager at Hanapin Marketing

In my article earlier this month on why PPC Life allows you to wear many hats, I stated how I get to do things at work that I enjoy doing in my spare time. I used FanDuel as an example as to how some things I enjoy doing are similar to my everyday work life. Well - when coming up…

How To Integrate Structured Snippets Into Your Account

By , Senior Account Manager at Hanapin Marketing

You’ve probably heard by now that there’s a new ad extension in town – structured snippets. Perhaps you’ve had some time to experiment with them, or perhaps you haven’t. With it being an avenue for some additional real estate on Google’s search results pages, it’s certainly worth investigating. Below, I’ll walk you through structured snippets, explain what they are and…