Google AdWords

Google AdWords is what makes Google billions of dollars every year. Launched in 2002, it was not the first pay-per-click (PPC) network – that was Overture – but it was the best, because it introduced a much more sophisticated bidding management strategy that any business, large or small, could take advantage of.


Google AdWords was revolutionary, and remains so today because the platform introduced the concept of click-through rate and quality score as deciding factors in the auction. This enabled businesses to compete for relevancy in their search ad campaigns rather than simply top ad positions and meant that companies with the biggest ad budgets were not guaranteed to perform better.


Google AdWords has evolved beyond simply desktop search to offer a huge content network, called the Google Display Network, and also powers YouTube Ads and the largest mobile PPC ad network in the world. Google AdWords offers powerful targeting options to advertisers with image ads, ad extensions, enhanced campaigns and dynamic remarketing, to name just a few. Google also offer a number of automation solutions and keyword bidding tools such as AdWords Editor and AdWords scripts to reduce the time spent managing campaigns.


Whether you are a beginner, intermediate or advanced PPC campaign manager, PPC Hero is here to help you generate better results from your campaign budget.

Now Available: Bid Optimization For High Valued Conversions

By , Production Specialist at Hanapin Marketing

102 SHARES
Previously in AdWords you could set bid strategies that focused on conversions at the campaign level, as seen below:     Now, AdWords allows you to focus your bidding strategies on certain types of conversions that are more valuable to your company.     What Does This Mean For You?   Let's say for example your site is tracking sales and free catalog…
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Become The Expert! New Advanced Guide To Google AdWords

By , Communications Coordinator at Hanapin Marketing

75 SHARES
After successfully navigating the setup of a Google AdWords account and the initial round of settings, optimizations, and expansions, the time has come to not only manage your account according to general best practices, but to really identify how your account will flourish. In this whitepaper, you will gain a greater understanding of the distinction between e-commerce and lead generation…
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Write Better Ads For Your Mobile Audience

By , Senior Account Manager, Community

96 SHARES
This week we’ve been writing about why we perform tasks certain ways in our PPC accounts. Today I’ll look at why it’s pivotal to write mobile specific ads. I’ve found a lack of mobile specific ads to be one of the top errors in many accounts. Setting aside your opinion on profitability of mobile traffic, if you are going to…
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