Google AdWords is the king of all search engines. As you can see we spend a great deal of time working with Google in the pursuit of perfecting our AdWords campaigns. At PPC Hero you will learn all there is to know about Google AdWords – whether you’re a beginner or PPC pro.
As paid search managers, keywords are a crucial part of our daily grind. It is important that we continue to learn and develop better understandings of how each and every one contributes to our search marketing strategy, so we can easily make informed decisions. What’s working? Why? What’s not working? Why? These are some of the questions that any diligent account manager should be asking on a daily basis.
In my personal experience, I have developed a love-hate relationship with many …
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Our friends at Wordstream have just published a new infographic showing where Google earned it’s $37.9 billion advertising revenues in 2011. The infographic below shows the top 10 industries that spent the most in AdWords last year, as well as the top 5 biggest spenders in each industry. You can also read an analysis of the results by Wordstream’s Larry Kim.
A couple weeks ago I wrote an article about desired outcomes in PPC. A big idea behind that article is to know what you are doing and why you are doing. This is a follow-up to that and some advice on how to retrace your steps in an effort to duplicate great account performance of past. I’ll also give you some insight into how I go about diagnosing account issues. In my current role as Account Supervisor, I have …
With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers to determine testing parameters and apply them to a given campaign’s elements in order to optimize performance in a controlled and targeted way. Recently, however, this process became just a little simpler with the addition of supported experimental edit …
Have you ever gone on thinking something was correct, telling it to others, only to realize later that what you whole-heartedly believed in well, wasn’t. Like when I would sing along with Bill Withers “Give Me the Beach Boys” or purchased the Reading (pronounced reeding) railroad in Monopoly.
I’ve come across a lot of situations like this in PPC, where I had misconceptions about what was and wasn’t, and when I was told otherwise it blew my mind. I wanted to share …
This is the fifth installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! Today, I will cover everything you need to know about AdWords social extensions and how they can benefit your search and display network campaigns.
What are social extensions?
Social extensions are used to enhance your social marketing efforts by allowing …
So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute even further to your performance goals and help you reach out to the most relevant customers and searchers.
In today’s installment in our series, Fully Utilizing AdWords’ Ad Extensions in Just 5 Days!, I will be reviewing Google’s Product Extensions and how you can use them in AdWords to boost your existing campaign performance. To continue our series’ theme of classic sitcom references, I thought Mallory Keaton would be appropriate for Product Extensions. If there’s someone that would have appreciated enhanced e-commerce PPC advertising, I’m guessing it would have been Mallory!
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Once upon a time, when ad extensions were first gaining popularity, PPC Hero posted a blog covering the basics of each. You may remember that ad extensions are predominantly used as a tool to increase CTR and that could lead to an increase in Quality Score, which makes them incredibly important to PPC account success. As the PPC industry has transformed in the last year, we’ve seen some updates, changes and additions to those ad extensions, so what better way …
“My ads are all approved, but I can’t populate my ad using my keywords!” “I’m not seeing any conversions in one of my highest-performing ad groups!” “I’ve seen zero impressions in my new ad group!”
If any of these phrases sound familiar or you remember saying something similar recently and the feeling of despair and desperation that followed, then I have good news: everyone has these moments. The better news: the three issues above happened to me and were solved very …
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