Google AdWords

Google AdWords is what makes Google billions of dollars every year. Launched in 2002, it was not the first pay-per-click (PPC) network – that was Overture – but it was the best, because it introduced a much more sophisticated bidding management strategy that any business, large or small, could take advantage of.

Google AdWords was revolutionary, and remains so today because the platform introduced the concept of click-through rate and quality score as deciding factors in the auction. This enabled businesses to compete for relevancy in their search ad campaigns rather than simply top ad positions and meant that companies with the biggest ad budgets were not guaranteed to perform better.

Google AdWords has evolved beyond simply desktop search to offer a huge content network, called the Google Display Network, and also powers YouTube Ads and the largest mobile PPC ad network in the world. Google AdWords offers powerful targeting options to advertisers with image ads, ad extensions, enhanced campaigns and dynamic remarketing, to name just a few. Google also offer a number of automation solutions and keyword bidding tools such as AdWords Editor and AdWords scripts to reduce the time spent managing campaigns.

Whether you are a beginner, intermediate or advanced PPC campaign manager, PPC Hero is here to help you generate better results from your campaign budget.

Behold The Hidden Feature Of Custom Labels

By , Product Owner of

Some weeks ago, Kirk Williams wrote an article about custom labels and how to not use them, or better said, discussing the incremental value of using custom labels for structuring your campaigns. He compared to structuring via your originating product type and brand structure. I totally agree on his points, especially if you are running in complex account structures that…

No Conversions? No Problem. Optimizing When Conversions Are Few And Far Between

By , Account Analyst at Hanapin Marketing

PPC is all about optimization. We’re constantly thinking “how can I improve performance? What are my KPIs and goals? What’s the next step?” However, there are instances where the client isn’t tracking conversions (in the traditional sense, anyway) or conversions just don’t happen all that often. In these situations, we have to get creative in how we think about performance…

Don’t Be Afraid To Create Your Own Metrics To Judge Success

By , Account Manager at Hanapin Marketing

Return on ad spend (ROAS), cost per lead (CPL), and click-through rate (CTR) are some of the go-to metrics for clients in order to gauge paid search success. I'm sure there are more you can think of, but the majority of the statistics used to gauge success are already listed in the AdWords platform for you to visualize. What I…

6 Takeaways From Google’s Performance Summit

By , Senior Account Manager, Community

On Tuesday, 5/24, Google hosted a Performance Summit event where new features and updates to existing products were shared. One of the key themes of the event was mobile and how we interact with the world through our smartphones and tablets. Many of the updates announced for AdWords and Google Analytics were a direct result of our reliance on our devices and…

Liveblogging “Google Ads & Analytics Announcements”

By , Production Specialist

Today is the day we learn more about the latest Google Ads and Analytics updates. Follow along live as we share Google's announcements as well as our opinions.   Let the countdown begin! #GoogleSummit   Senior Vice President takes the stage. What he is always hearing? "Mobile changes everything."   A mobile first world. The shift from desktop to mobile has…

[New Webinar Panel!] Evaluating How PPC & SEO Have Been Impacted By Losing Google’s Right Hand Side Ads

By , Communications Manager at Hanapin Marketing

It’s been 3 months since Google announced that they were removing the right hand side ad and adding a fourth paid ad at the top, pushing organic listings even farther down the page. In that short time, we’ve gathered data, watched trends in our accounts, and heard from a number of PPC Hero readers on what they’ve been seeing in…

Google To Introduce Attribution Model Options For Conversions

By , Production Associate at Hanapin Marketing

Given that the average person spends roughly 5 hours a day online and visits over 10 different sites before converting, attribution modeling represents a vital aspect of account success. While identifying the right attribution model for your account can be a somewhat complex task, implementation within separate AdWords conversions will soon become much more streamlined.   According to a recent…

Harness The Power of Customer Match – Strategies for Ecommerce & Lead Gen [New Whitepaper!]

By , Communications Manager at Hanapin Marketing

Customer Match is the link between your hard-earned customer email list and your AdWords advertising strategy. Customer Match, which was introduced to AdWords advertisers in late 2015, allows advertisers to upload email lists into their AdWords account as an audience. Relative to AdWords, the Customer Match feature is very new and still widely underutilized. The remarketing options for your email…

How To Use AdWords Filters To Improve Account Efficiency

By , Associate Director of Services at Hanapin Marketing

One of the key takeaways I left Hero Conf Philadelphia with is the speed and urgency with which we need to work on our PPC accounts. If we’re slow making changes, we miss opportunities to improve account performance. Lost opportunity means our stakeholder’s top and bottom lines are negatively impacted.   One way to increase how quickly I work in…