Archive for the ‘Google AdWords’ Category

Google is going extension crazy here lately with the release of site links, then location extensions, and now contact form extensions!

I got an email from my Google rep asking if I wanted to participate in a new beta from Google called, ‘contact form extensions’.

The gist of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can click on a plus sign next to a call to action (the name you give your contact form) and Google will drop down your contact form to be submitted right there in the …

This week Google began testing a new feature, Comparison Ads. The Google Comparison Ads tool enables searchers to compare multiple, relevant offers together on one search engine results page. While this new feature is still in the testing phase, that could give shopping search engines like Shopzilla and BizRate a run for their money.

While Google has strong metrics for assessing user intent, it is not always spot-on. The new Comparison Ads tool allows users to clarify exactly what they are looking for, and then view the relevant offers side-by-side. If a searcher is interested in your product …

Google Adwords has implemented yet another new feature for Adwords PPC advertisers, and this time it’s pretty cool. The new feature is called ‘ad sitelinks’, and it allows PPC advertisers with high quality ads to add four additional links under their main PPC ad. This allows users easier access to deeper content of your website.

The sitelinks also provide advertisers with a good way of promoting seasonal services or products. Unlike organic sitelinks, the advertiser can pick and choose which campaigns get sitelinks and what those sitelinks are and where they link to. So they can be changed out as …

View through data in Adwords is actually pretty cool, but only for people who run Adsense or a lot of display ads on the content network. This tool provides conversion data if you have display ads running via the content network. It’s not relevant for simple text ads running in your PPC account.

With that said, the new view through conversion data shows how many conversions were made within 30 days after a user viewed, but did not click on one of your display ads via the content network.

It’s very important to note, that if there was a click at …

Last week Google expanded the beta test of the ‘Opportunities Tab‘ in the AdWords interface. It is now fully available in all English-language accounts. According to Google, this new feature is designed to help advertisers find more cost-effective traffic in their pay-per-click accounts. This new tab surfaced in many of my accounts last week and I started testing it. Overall, I found this new feature to be pretty effective for keyword expansion. However, I do have some cautions for the tab moving forward.

To access the ‘Opportunities Tab’, login to your AdWords account. It is now located in the …

One thing here at PPCHero we make sure of is that all of our writers pass the Google Adwords Qualified Professional Exam before writing for the blog.  We just added four new people to our team and we’re still growing.  But now that they’re finished with their PPC training, it’s time they prepare for the Google Adwords Exam.

The Google Adwords Qualified Professional status can be obtained at either the individual level or the company level. In order to receive the company level status at least 2 employees have to pass the exam.  Unfortunately, your status expires after 2 …