On April 18th, the AdWords blog announced the inclusion of a new feature in the conversion tracking tool-set. This new feature gives advertisers the ability to customize conversion reporting with conversion types, otherwise known as Actions. Instead of tracking conversions as a cumulative total, advertisers can now track various actions independent of each other.
You can now define the actions that are most important to your business and track conversions on each of those actions independently.
Conversions can now …

Back in February we announced Google’s intention to change their Display URL policy. Well, more accurately, their intention to strictly enforce policies they’ve had for some time! In the weeks that followed, Google made it’s own announcement and other sites put in their 2 cents as well. The date that these changes went …

I just got an update from my Google rep about the addition of account performance graphs that are going to be added in the next few weeks in the ‘my change history tool’. These new additions will show you how changes you make to your account effect your account performance. “These graphs will give you greater visibility into event causality and arm you with insight into how the changes you make impact your account’s performance,” says Google.

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What I don’t like about the benchmarking data is that yes, you can select a category to compare your site metrics to, but the category just doesn’t seem to be specific enough to my sites. Therefore, I don’t feel I’m truly getting a real estimate of where I stand among competitors and identical sites. I do think that in time the feature will get better and hopefully more categories will appear once more advertisers begin to share their data.

In the mean time, don’t be afraid to share your data with Google. It’s a cool feature that could be very helpful for some companies who really want to excel in a particular area among their competitors. If anyone is seeing any other results please feel free to drop me a line!

I don’t know if the image below paints a clear picture of this statement. Or explain to what we are seeing in the image. Perhaps explain the benchmark percentage.

About two weeks ago I wrote on the new Google Adwords Benchmarking beta for select advertisers. For a quick recap, the new benchmarking beta involves sharing your Google Analytics data with Google so that they can compare your website metrics against other similar websites. The purpose is to compare your stats with other related companies to see how you measure up. Perhaps there are areas you need to work on where you fall short; like having a …

Curious to know how your company is doing compared to your industry at large? Google Analytics now offers a “benchmarking” report. According to the Google FAQ, the new benchmarking feature is an optional Google Analytics service that shows how your site’s stats compare against other industry verticals. Once you opt in to ‘share’ your data you will be able to compare your site’s visits, pageviews, pages per visit, bounce rate, average time on site, and number of …

For many PPC managers the Google AdWords’ content network is still a scary place. Much like a horror movie, the monster is always scarier when you can’t see it. But once it’s within sight, it’s not so bad - much like Cloverfield. Okay, maybe the content network isn’t scary in a giant-monster-sort-of-way, but it can be frightening in regards to your ROI. And rightfully so. In the past, the major roadblock for a successful content network …