Google AdWords

Google AdWords is what makes Google billions of dollars every year. Launched in 2002, it was not the first pay-per-click (PPC) network – that was Overture – but it was the best, because it introduced a much more sophisticated bidding management strategy that any business, large or small, could take advantage of.

Google AdWords was revolutionary, and remains so today because the platform introduced the concept of click-through rate and quality score as deciding factors in the auction. This enabled businesses to compete for relevancy in their search ad campaigns rather than simply top ad positions and meant that companies with the biggest ad budgets were not guaranteed to perform better.

Google AdWords has evolved beyond simply desktop search to offer a huge content network, called the Google Display Network, and also powers YouTube Ads and the largest mobile PPC ad network in the world. Google AdWords offers powerful targeting options to advertisers with image ads, ad extensions, enhanced campaigns and dynamic remarketing, to name just a few. Google also offer a number of automation solutions and keyword bidding tools such as AdWords Editor and AdWords scripts to reduce the time spent managing campaigns.

Whether you are a beginner, intermediate or advanced PPC campaign manager, PPC Hero is here to help you generate better results from your campaign budget.

Google AdWords Introduces Website Call Conversions

By , Account Manager at Hanapin Marketing

Have you been having a rough time tracking your calls that come in from your Google AdWords advertisements? Or have you been able to track the amount of calls that came through the AdWords ad to website path through another source, but it only tracks the amount of calls and not what keyword or ad the call came from?   Conversion…
PPC Phone Calls

Why Do We Test PPC Ads?

By , Senior Account Manager at Hanapin Marketing

Novels have been written regarding the art of ad testing. Whether it involves the creation of persona-based ad copy or a re-evaluation of your core testing metrics, there are countless posts educating us on how to make the most of our ads. But while there might be a lot of information out there about how we should test our ads,…
Test Tubes

Starting in September Google will Require Close Variant Matching

By , Account Manager at Hanapin Marketing

According to Google, 7% of all search queries contain at least one spelling mistake and, in accordance with the basic principles of probability, the longer a query becomes, the more likely an error becomes.   To date, PPC managers have had the option of utilizing the “close variants” matching option. This meant that account managers could choose whether their exact…
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Ace the Google AdWords Advanced Display Exam

By , Account Manager at Hanapin Marketing

Last month I gave you some tips and insights to the Google Fundamentals Exam, and as promised I’m back to help with another test: the Google Advanced Display Exam.   Whether you’re a first timer, retaking it after a tough first try, or returning now that your 12 month window of freedom has expired, I’ve provided a walk-thru of the…
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