Google AdWords

Google AdWords is what makes Google billions of dollars every year. Launched in 2002, it was not the first pay-per-click (PPC) network – that was Overture – but it was the best, because it introduced a much more sophisticated bidding management strategy that any business, large or small, could take advantage of.


Google AdWords was revolutionary, and remains so today because the platform introduced the concept of click-through rate and quality score as deciding factors in the auction. This enabled businesses to compete for relevancy in their search ad campaigns rather than simply top ad positions and meant that companies with the biggest ad budgets were not guaranteed to perform better.


Google AdWords has evolved beyond simply desktop search to offer a huge content network, called the Google Display Network, and also powers YouTube Ads and the largest mobile PPC ad network in the world. Google AdWords offers powerful targeting options to advertisers with image ads, ad extensions, enhanced campaigns and dynamic remarketing, to name just a few. Google also offer a number of automation solutions and keyword bidding tools such as AdWords Editor and AdWords scripts to reduce the time spent managing campaigns.


Whether you are a beginner, intermediate or advanced PPC campaign manager, PPC Hero is here to help you generate better results from your campaign budget.

Callout Extensions for Everyone

By , Account Manager at Hanapin Marketing

78 SHARES
Callout Extensions coming to all AdWords users soon? Select AdWords users have been beta testing callout extensions, and soon this feature will be available to all. The PPC world has been buzzing about this new feature on Twitter as ads will begin taking up more space than ever before:     What Are Callout Extensions?   Callout extensions are used as an…
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Show Don’t Tell: High-Impact PPC Storytelling

By , Account Manager at Hanapin Marketing

114 SHARES
Wanna know what’s better than delivering good news to a client? Squeezing every last drop of impact out of that delivery.   Easier said than done, right? Well, not really.   The secret is context. And you present this context by showing instead of telling.   So what does this mean exactly? Show not tell is the mantra of good…
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The Opportunities Tab – The Good And Bad

By , Account Manager at Hanapin Marketing

101 SHARES
Can there be useful insights in the Opportunities tab? I, like many others out there, tend to believe that I am smarter than the Opportunities tab. The Opportunities tab wants to spend more of my money and values click volume. My general feeling is:   What does the Opportunities tab know about real paid search? Does it think about conversions…
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