Google AdWords

Google AdWords is what makes Google billions of dollars every year. Launched in 2002, it was not the first pay-per-click (PPC) network – that was Overture – but it was the best, because it introduced a much more sophisticated bidding management strategy that any business, large or small, could take advantage of.

Google AdWords was revolutionary, and remains so today because the platform introduced the concept of click-through rate and quality score as deciding factors in the auction. This enabled businesses to compete for relevancy in their search ad campaigns rather than simply top ad positions and meant that companies with the biggest ad budgets were not guaranteed to perform better.

Google AdWords has evolved beyond simply desktop search to offer a huge content network, called the Google Display Network, and also powers YouTube Ads and the largest mobile PPC ad network in the world. Google AdWords offers powerful targeting options to advertisers with image ads, ad extensions, enhanced campaigns and dynamic remarketing, to name just a few. Google also offer a number of automation solutions and keyword bidding tools such as AdWords Editor and AdWords scripts to reduce the time spent managing campaigns.

Whether you are a beginner, intermediate or advanced PPC campaign manager, PPC Hero is here to help you generate better results from your campaign budget.

Get Ready for Google Shopping

By , Account Manager at Hanapin Marketing

Google Shopping campaigns offer an intuitive way to advertise your products. Shopping has been out of beta for a few months now and I’ve had great success on the platform.   If you haven’t heard, Shopping campaigns will completely replace PLAs in August. As a result, it is important that you are both prepared to transition as well as manage the…
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AdWords Dynamic Remarketing – Oh The Possibilities

By , Senior Account Manager, Community

It’s no secret that I’m a huge fan of AdWords Dynamic Remarketing as I’ve seen this type of campaign produce amazing results for my clients. The ability to showcase the products visitors viewed as they traverse Google’s Display Network is powerful.   In trying to capitalize even further, I’ve put together a list of Dynamic Remarketing audience combinations I’d like to…
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Go Beyond The Basics! Guide to Google Adwords – Intermediate Edition

By , Communications Coordinator at Hanapin Marketing

By now, you’ve been in PPC for a while and have a basic understanding of how AdWords and PPC works. Now, you’re getting into questions about some technical details like campaign types and settings, ad extensions, and how to start optimizing your account. In this white paper you will learn: How to select appropriate campaign type Understanding campaign settings and…

New AdWords Conversion Settings Now Available in Analytics

By , Production Specialist at Hanapin Marketing

The ability to view your goal completions and other statistics from Google Analytics in the AdWords interface is a great feature that Google offers advertisers. As Google AdWords makes updates to conversion tracking, wouldn't it be nice if all of those updates applied to the goals and transactions that you import into AdWords from Google Analytics? Well, now they can!…
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How to Optimize Your AdWords Enhanced Campaigns In 5 Minutes

By , Product Development Manager at Hanapin Marketing

Simple data based bid adjustments without the hassle. When it comes time to make changes to your Enhanced Campaigns leveraging the power of new tools on the market to extend the power of your current tools allows you to do more in less time, move faster and make smarter decisions.   To help AdWords advertisers save time, bolster high performing…

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