Google AdWords

Google AdWords is what makes Google billions of dollars every year. Launched in 2002, it was not the first pay-per-click (PPC) network – that was Overture – but it was the best, because it introduced a much more sophisticated bidding management strategy that any business, large or small, could take advantage of.

Google AdWords was revolutionary, and remains so today because the platform introduced the concept of click-through rate and quality score as deciding factors in the auction. This enabled businesses to compete for relevancy in their search ad campaigns rather than simply top ad positions and meant that companies with the biggest ad budgets were not guaranteed to perform better.

Google AdWords has evolved beyond simply desktop search to offer a huge content network, called the Google Display Network, and also powers YouTube Ads and the largest mobile PPC ad network in the world. Google AdWords offers powerful targeting options to advertisers with image ads, ad extensions, enhanced campaigns and dynamic remarketing, to name just a few. Google also offer a number of automation solutions and keyword bidding tools such as AdWords Editor and AdWords scripts to reduce the time spent managing campaigns.

Whether you are a beginner, intermediate or advanced PPC campaign manager, PPC Hero is here to help you generate better results from your campaign budget.

How to Get Ahead on the Google Display Network

By , Senior Account Manager at Hanapin Marketing

This week, we here at PPC Hero are all about overcoming PPC's (and life's) many challenges. For me, those challenges usually encompass policy problems, reporting, training questions, the looming threat of a surprise webinar, and battling the nine-headed hydra that is the Google Display Network.   So to help you in your own struggles with Google's expansive placement network, I've compiled…
Racing Ahead

Google Partners “Ask An Agency” Series Continues

By , Senior Account Manager, Community

In yesterday's video, our CEO, Pat East, was asked questions about company growth. Today, the interview continues, looking at factors such as quality of service, hiring ahead of the curve, and the growth of PPC Hero.   An Honest Look at Managing Growth: Part 2, Factors that Impact Growth   The video can also be found here.
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Morning Clicks: Why is Your Competitor, Interesting Yelp Strategy, and More

By , Account Manager at Hanapin Marketing

Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.   First things first, whats the latest with Google? Well, structured snippets are now officially live in search results on Google.…
PPC Coffee Clicks

Hanapin Marketing Featured In Google Partners “Ask An Agency” Series

By , Senior Account Manager, Community

Recently, our CEO, Pat East, and President, Jeff Allen, participated in the Google Partners "Ask An Agency" Series. This week we'll be releasing these videos on PPC Hero. The first video looks at how Hanapin Marketing has grown and continues to manage growth.   An Honest Look at Managing Growth: Part 1   The video can also be found here.
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Mobile PPC Advertising When You Don’t Have A Mobile Website

By , CEO of Nerds Do It Better

  The whole world is going mobile…. except for your company.   While the rest of the world uses their mobile devices any time they have a free moment, you ask your users to wait until they are back home to hop on their computers to find the information they want. Whether they are in line at Starbucks or sitting…
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