Google AdWords

Google AdWords is the king of all search engines. As you can see we spend a great deal of time working with Google in the pursuit of perfecting our AdWords campaigns. At PPC Hero you will learn all there is to know about Google AdWords – whether you’re a beginner or PPC pro.


ProsAndCons

The Benefits & Drawbacks of Modified Broad Match

When it comes to traffic control for your paid search ads, AdWords offers a variety of tools to help us increase, maintain or even restrict the flow of traffic to your website. Perhaps the most obvious way to manipulate this …

insight

Top 5 ways to use AdWords’ new Auction Insights tool

By now I’m sure you’ve all taken the time to read PPC Hero’s update on Google’s new Auction Insights feature (see Google’s own blog otherwise). I’m also sure many of you took a couple of minutes to poke around with …

so much keywords

Auction Insights from Google: So Much Keyword-Level Data

After seeming weeks of changes that made PPC’s small little corner of the Internet pretty angry, Google has launched a new tool that seems pretty awesome.  Meet the new Auction Insights report.  It should be rolled out to your account …

organized like a pro

Organize Like A Pro With AdWords Custom Labels

Clutter is the bane of my existence and I’m convinced it always has been. Perhaps this is why I find myself in a career where structure and organization are so crucial to successful performance. As Account Managers, we are constantly …

force down throat

Google to Force More Automation Down Our Throats

On June 30th custom alerts will no longer be offered by Google.  In a blog post released today, Google announced that enough people have adopted automated rules to justify discontinuing alerts.  On June 15th you will not be able to …

rotation

MichelleMSEM’s Q&A with an AdWords Rep About the New Ad Rotation Settings

This post originally appeared on MichelleMSEM and is cross-posted with permission from @michellemsem. For those of you who keep reasonably up to date with the goings on in Google AdWords, you’ll know that they’ve recently made some changes to the …

E-commerce

Google Analytics Test Lab: Drive Your E-Commerce PPC Account

Welcome to the third post in our Google Analytics Test Lab blog series. Today I’ll be walking you through using Google Analytics to get the most of you’re your e-commerce PPC account. If you’re running a PPC account for e-commerce, you …

analytics test lab

New Series: Google Analytics Test Lab

Are you lost trying to use Google Analytics data to analyze or enhance your PPC accounts? Are you a veteran Analytics user looking for some more advanced tips? If so, this month’s blog series is for you. Check back next …

google-devil

Google’s New Ad Rotation Settings are the Devil

Yesterday Google announced that they are changing the settings for ad rotation.  They currently have three options: optimize for clicks, optimize for conversions and rotate evenly.  This change will only affect the third option: rotate.  Also, this change is the …

big imporvements in quality score

Big Improvements to Quality Score Diagnostics

This week Google announced some very important changes to the status hover button in their interface. It’s a pretty awesome update, y’all. Less than two weeks after a panel at HeroConf where Brad Geddes pined for something like relative quality …