Google AdWords is the king of all search engines. As you can see we spend a great deal of time working with Google in the pursuit of perfecting our AdWords campaigns. At PPC Hero you will learn all there is to know about Google AdWords – whether you’re a beginner or PPC pro.
Google’s Top Ad Placement formula change took effect last Wednesday. Within 2 days of the shift, I began to read posts like this one where advertisers began calling out negative effects to their AdWords accounts with no hard data to back it up. The entire team here at PPC Hero felt that we needed to analyze our own data before deciding to agree or disagree.
To test, I chose three clients with an average position in the top
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Two weeks ago, Google announced that they were set to change the ranking formula for top ad placement. Initially, I had mixed opinions on the subject and was unsure if the motives behind the change were for quality or for Google’s financial gain. Bloggers across the board wrote on the subject and had theory after theory of what was Google’s “true” intent. Instead of posting further hearsay, the team here at PPC Hero contacted our trusty Google reps to
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Upon logging into my AdWords accounts this morning, I was greeted with an alert: “Coming Soon: Improvement to the Top Ad Placement Formula.” Quickly thereafter I found the official FAQ and AdWords Blog announcement to fill in the gaps. The current formula involves Quality Score and your actual CPC. Google feels that this leaves you, the advertiser, without much control …
At the end of August, our company’s dedicated Google AdWords representatives will be paying us a visit. We will have several hours of uninterrupted face-time with these fine folks to learn as much as we can about AdWords. Naturally, we have a lengthy laundry list of questions just waiting for this opportunity. But before we finalize this list, we wanted to give all of our readers (yes, you!) the opportunity to pass along your burning questions.
Please leave …
Inside AdWords recently posted a helpful list of reasons why your ads may not be showing up on Google. All of the tips they give are quite good. I wrote on this topic previously and discussed how Google protects you from impression fraud (whether you realize it or not). However, there is one bit of information presented in Inside AdWords’ post that is very helpful (for …
There has been some discussion over at Small Business SEM regarding an offer for an automated campaign optimization from Google. I give can give Matt some feedback on this as we have had a handful of clients optimized by our AdWords representatives. Our official stance on optimizations is this: similar tactics are employed for each optimization (so they are not very personalized) and results have varied.
Most optimizations offered by Google employ
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Google initially introduced their impression share reporting to AdWords advertisers back in April. To be perfectly honest, there was little buzz within the industry, and this advertiser (yes, me) didn’t pay much attention. After speaking with our AdWords rep, the team here at PPC Hero discovered that the impression share report was receiving some additional data: lost impression share by rank and budget. Well, I may have ignored this little …
When we logged into our AdWords accounts this morning a number of them contained this notification at the top:
“Your account budget is currently set to end before your ad campaign(s).
Campaigns cannot run beyond an account end date. To extend your account
budget end date and keep your campaign(s) running, please contact your
Google Representative. OK”
We have talked with our AdWords reps and they let us know that this notification is an error and it will not affect your accounts’ performance. Please …
What is it?
Google’s new Placement Performance Report allows advertisers to view the sites where their ads are being displayed on the content network. In the not-so-distant past, advertisers were relegated to “all or nothing” content strategies. This new transparency allows for greater flexibility in account management and will help to quiet growing opposition to the use of Google’s content network.
What will you find in this report?
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An interesting question/issue has been posted over at WebmasterWorld:
On the 16th of May, I noticed that most of the websites that were in the first page rankings in Google USA, had been dropped to second and third page positions. Websites that have replaced them are mostly irrelevant listings from large corporate companies and over-bidded newbies. Is this a glitch in the system, as I don’t see how this would increase Googles’ revenue if they have a
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