Google AdWords is the king of all search engines. As you can see we spend a great deal of time working with Google in the pursuit of perfecting our AdWords campaigns. At PPC Hero you will learn all there is to know about Google AdWords – whether you’re a beginner or PPC pro.
You know how sometimes when you’re doing a big spring cleaning, you find a cute pair of shoes you forgot in the back of your closet for a year? And they are suddenly cool again!
You know how sometimes when you’re doing a big spring cleaning, you find a moldy grape your cat batted under the fridge? And you realize: wow, there could be some special stuff under all of …
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With the growth of mobile use, it’s no wonder mobile advertising is on the rise. According to Wikipedia, mobile advertising only constitutes “around 1% of global advertising spend”, but considering the fact that “mobile phones outnumber TV sets by over 3 to 1”, (wow!) I say there’s no better time than now to start working with mobile advertising, and perfecting our skills.
Once you’ve decided that you’re ready to get started with mobile advertising, you first need to define who are …
Google is going extension crazy here lately with the release of site links, then location extensions, and now contact form extensions!
I got an email from my Google rep asking if I wanted to participate in a new beta from Google called, ‘contact form extensions’.
The gist of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can click on a plus sign next to a call to action (the name …
Late last week Search Engine Land posted an article on how Google is planning to stop allowing companies to create local business ads, and for anyone who currently has a LBA will stop displaying mid-December. Now the post did say that Google’s LBA’s will be coming back in the future, but declined to say when exactly.
This could potentially hurt some local advertisers, especially the ones who rely on the local business ads but do not run any PPC ads. …
This week Google began testing a new feature, Comparison Ads. The Google Comparison Ads tool enables searchers to compare multiple, relevant offers together on one search engine results page. While this new feature is still in the testing phase, that could give shopping search engines like Shopzilla and BizRate a run for their money.
While Google has strong metrics for assessing user intent, it is not always spot-on. The new Comparison Ads tool allows users to clarify exactly …
Google Adwords has implemented yet another new feature for Adwords PPC advertisers, and this time it’s pretty cool. The new feature is called ‘ad sitelinks’, and it allows PPC advertisers with high quality ads to add four additional links under their main PPC ad. This allows users easier access to deeper content of your website.
The sitelinks also provide advertisers with a good way of promoting seasonal services or products. Unlike organic sitelinks, the advertiser can pick and choose which …
I know that ad scheduling/day parting isn’t new to PPC, but I was recently at a marketing conference where the speaker mentioned he used ad scheduling for nearly every one of his clients. This got me thinking: why I don’t use ad scheduling more often or at least run a few daily/hourly reports to see if it’s a good idea?
If you’re thinking about doing any kind of ad scheduling or day parting, there are a few tips you should …
View through data in Adwords is actually pretty cool, but only for people who run Adsense or a lot of display ads on the content network. This tool provides conversion data if you have display ads running via the content network. It’s not relevant for simple text ads running in your PPC account.
With that said, the new view through conversion data shows how many conversions were made within 30 days after a user viewed, but did not click on …
I’ve been writing about the Google Content Network frequently as of late. This is because I think this distribution channel is a crucial element of achieving your paid search campaign’s full potential. In my last few articles we’ve discussed nuts-and-bolts Content Network optimization, but today I’ll discuss why the Content Network works and why it has the ability to generate great results, if managed properly.
From user intent, to management strategy, there are numerous differences between the Search and Content …
Last week Google expanded the beta test of the ‘Opportunities Tab‘ in the AdWords interface. It is now fully available in all English-language accounts. According to Google, this new feature is designed to help advertisers find more cost-effective traffic in their pay-per-click accounts. This new tab surfaced in many of my accounts last week and I started testing it. Overall, I found this new feature to be pretty effective for keyword expansion. However, I do have some cautions for …
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