Archive for the ‘Google AdWords’ Category

My obsession with the Google AdWords Content Network continues! Actually, developments keep popping up about the Content Network and I like to keep you informed. Recently Google announced a change to the content network reporting: now you can view Google subdomain properties within your placement performance report.

As you know, any additional level of granularity in regards to performance visibility is a welcome change! This means Gmail will appear as mail.google.com, Google Books will appear as books.google.com, Google Finance will appear as finance.google.com (the list goes on and on) and if your ads appear within any of these subdomains, they’ll …

Refining your performance on the AdWords Content Network requires diligence and a varied approach. We have written previously on excluding specific sites on the Content Network, as well as restructuring your campaign to gain additional exposure. Now I’d like to discuss how you can further optimize your performance by excluding entire categories from your distribution.

Within the Google AdWords interface you can exclude entire categories. First, let’s discuss where you can find these options. Go to the Networks tab and under the Search and Content Network data you will see the “Exclusions” information. This is where you’ll see these …

The Google Content Network can be a great source of ROI, but it can also represent a great risk. The potential for great performance – and the potential for wasted budget – both come as a result of the network’s sheer scope. With such a wide variety of sites available for advertising, marketers can get great reach. But with that reach, of course, comes great potential for placements that you’d rather not have, in the form of sites that are irrelevant to your desired audience or simply not the type of content that you’d like your brand to be associated …