Google AdWords is the king of all search engines. As you can see we spend a great deal of time working with Google in the pursuit of perfecting our AdWords campaigns. At PPC Hero you will learn all there is to know about Google AdWords – whether you’re a beginner or PPC pro.
One thing here at PPCHero we make sure of is that all of our writers pass the Google Adwords Qualified Professional Exam before writing for the blog. We just added four new people to our team and we’re still growing. But now that they’re finished with their PPC training, it’s time they prepare for the Google Adwords Exam.
The Google Adwords Qualified Professional status can be obtained at either the individual level or the company level. In order to …
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Your new pay-per-click account is structured, keywords loaded, ad text optimized. You activate your Adwords campaign, expecting great things, then… nothing. No spend. No impressions. No clicks. Don’t worry, it can happen to anyone. Chances are, there is one issue in your account that is preventing your ad text from appearing in the search results. Problem is, there are several possible reasons why your ads aren’t showing in Google.
The PPC Hero team frequently receives questions from readers regarding ad serving …
My obsession with the Google AdWords Content Network continues! Actually, developments keep popping up about the Content Network and I like to keep you informed. Recently Google announced a change to the content network reporting: now you can view Google subdomain properties within your placement performance report.
As you know, any additional level of granularity in regards to performance visibility is a welcome change! This means Gmail will appear as mail.google.com, Google Books will appear as books.google.com, Google Finance will …
Refining your performance on the AdWords Content Network requires diligence and a varied approach. We have written previously on excluding specific sites on the Content Network, as well as restructuring your campaign to gain additional exposure. Now I’d like to discuss how you can further optimize your performance by excluding entire categories from your distribution.
Within the Google AdWords interface you can exclude entire categories. First, let’s discuss where you can find these options. Go to the Networks tab …
Ever wondered how a bid change is going to affect your AdWords account? Will it send my costs through the roof? Will it sacrifice clicks? What will happen to impressions? You’re in luck! The days of bid uncertainty are behind us, sort of. Google has made it a little easier to estimate the potential impact of bid adjustments with the Bid Simulator. While this tool can’t predict the future, it gives advertisers insight into the potential impact of …
Lately, I’ve been writing a series of articles on the Google Content Network. Previously, we have discussed Content Network bidding strategies; how to and why you should separate the Search and Content network distribution; how to use your performance data to create placement targeted campaigns (not written by yours truly); how to locate performance fluctuations; and I’ve also laid out an overall action plan to get better results on the Content Network.
Now, I would like …
My last article focused on separating your keyword match types into different campaigns. Today, I would like to discuss details on implementing this strategy, as well as clarify the benefits of separating match types into separate ad groups (not campaigns).
As I mentioned previously, for robust accounts with optimized campaign structures, separating your match types for your mission critical, high-traffic keywords into individual ad groups can be beneficial. However, the accounts we have recently restructured had implemented this tactic poorly.
First, …
Neither PPC Hero nor Hanapin Marketing have any affiliation with this settlement regarding Google AdWords nor can we offer legal advice on the subject. However, we did think it was a good idea to post the settlement statement in its entirety to the blog because 1) it’s directly related to our blog’s focus and 2) our readers might be curious about the statement if they haven’t seen it already.
UNITED STATES DISTRICT COURT
NORTHERN DISTRICT …
We have inherited a couple PPC accounts recently that had some odd campaign structures. Within Google AdWords these accounts had the various match types (broad, phrase, exact) segregated into separate campaigns. Since I’ve now seen this a couple times, I think this campaign structure is worth commenting upon and discussing why it’s a bad idea.
First, let’s explore the different match types within Google AdWords:
Broad match: This is the default option for keywords within AdWords. This match type reaches the widest …
You should think of this article as a “what to expect when you’re expecting” in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your pay-per-click campaign.
Okay, I’ll just say it: you may break your PPC account. However, I want to discuss why making a global change to your PPC account is a big deal; what will happen when you change all of your destination …
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