One of the newly visible metrics within the updated Google AdWords interface pertains to conversion tracking. Today, we will explore the difference between the “Conversions (many-per-click)” data and the “Conversions (1-per-click)” data.
If you have migrated to the new AdWords interface, you have probably noticed these additional conversion tracking columns within your stats. Here are the columns in question:

In regards to “Conversions (many-per-click)” and “Conversions (1-per-click)” there is a whole range of stats including the raw number conversions, conversion rate and cost-per-conversion. In order to discern the difference between the two, …









