Archive for the ‘Google AdWords’ Category

One of the newly visible metrics within the updated Google AdWords interface pertains to conversion tracking. Today, we will explore the difference between the “Conversions (many-per-click)” data and the “Conversions (1-per-click)” data.

If you have migrated to the new AdWords interface, you have probably noticed these additional conversion tracking columns within your stats. Here are the columns in question:

In regards to “Conversions (many-per-click)” and “Conversions (1-per-click)” there is a whole range of stats including the raw number conversions, conversion rate and cost-per-conversion. In order to discern the difference between the two, …

Lately, we’ve been writing quite a bit about the Google Content Network. This is simply because there is so much to talk about! Today, I would like to touch on another topic within this theme: two reasons why your Content Network performance may suddenly tank.

First, let’s do a quick review of what we’ve discussed thus far:

I’ve said it before and I’ll say it again: the Google Content Network is fickle and it can be tricky. In both the Search and Content Networks, ad position is important. Within the Search Network you have a wider range of ad positions that can generate positive results. However, the Content Network has a smaller window for optimal exposure and performance.

On the Google Search Network you can average between positions 1 and 5 (approximately) and appear on the first page off results. Of course, within this range certain ad positions will perform better than others. For example, being ranked in …

The Google AdWords Content Network is vast and wide-reaching. If you harness this distribution channel properly, it can be a great source for traffic, leads and revenue. Recently, I discussed how to enhance your content network performance by removing poorly performing sites. Today, I will discuss how to optimize your content network performance by expanding your reach and visibility.

First of all, we have to remember that the Google Search Network and the Google Content Network are completely different. And they should be treated differently too. A tactic that is often employed to boost your overall performance is to …

Google announced yesterday an update to the search based keyword tool within AdWords.

1. New Filters

Now you can add filters to customize which keywords Google gives you search volume estimates on.  Some of the filters allow you to set a minimum monthly search amount, low, medium or high competition, ad share, search share, suggested bid, and URL containing specific keywords.

The monthly searches filter allows you to enter a maximum or minimum number for search volume average for a month.

Competition Filter allows you to set the degree to which a keyword will have competition in placement for in the Google SERPS. …

Recently, we received a question from a reader in regards to Google AdWords’ Budget Optimizer. We have not discussed this option here on the blog so I thought I’d give a description of this tool while answering our reader’s question.

First, let’s get the basics out of the way and discuss what Budget Optimizer is, and where you can find this option within the AdWords interface.

What is Budget Optimizer? It’s an automated keyword bid management tool that adjusts your bids throughout your campaign. …