Mobile search and expansion has been a hot topic throughout the year, and continues to pickup momentum. A recent study has revealed that 75% of users said mobile search makes their lives easier, 63% claimed that access to mobile search has changed the way they gather information, while 32% said they use mobile search more than search engines on their computers. When it comes to mobile pay-per-click campaigns, it’s …
Archive for the ‘Google AdWords’ Category
Google AdWords is the king of all search engines. As you can see we spend a great deal of time working with Google in the pursuit of perfecting our AdWords campaigns. At PPC Hero you will learn all there is to know about Google AdWords – whether you’re a beginner or PPC pro.
Mobile PPC: Google Wallet, Quality Score & Speculation
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Heroview – Managing Google Grants Accounts with John Lavin
Today’s #Heroview featured John Lavin (@johnnyjetfan) as he revealed his expertise in working with Google Grants Accounts. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below!
Thank you to everyone who participated in this month’s Heroview – real-time discussions with PPC industry experts via Twitter. Stay tuned for next month’s Heroview!
September 22, 2011
PPC Hero: Welcome to todays #Heroview everyone!
John: Hello …
Top of Page and First Page Bid Estimates
If you use AdWords, I’m sure you’ve noticed a status called ‘First Page Bid Estimate’ and maybe even decided to opt in to the newer ’Top of Page Estimate’ that you can now make a column in your interface. These bid estimates can give some great insight into an optimization opportunity, but it’s also important to know how AdWords calculates these estimates and some alternatives to take rather than constantly raising your bids. In addition, with the new Top vs. Side segmentation …
Segmenting by Device: Why All Your Accounts Should Be Running Mobile Campaigns
I know we’ve had a few posts about mobile campaigns here on PPC Hero, but after recently reviewing my accounts by device segmentation and rediscovering how many visitors are actually clicking my ads via mobile devices, I cannot emphasize enough the importance of paying attention to your mobile audience. Amy wrote a great post not too long ago on mobile landing page best practices, and you should also check out Abby’s post on refining mobile campaigns.
But, I’d actually …
Google AdWords—Applying Ad Review to Paused Ads
Google has made yet another announcement for a feature change in the AdWords interface. As of yesterday, Google will now be proactively reviewing not only your enabled ads, but your paused ones as well.
According to Google’s Lauren Barbato, a crew member for the Inside AdWords blog, this change will make managing AdWords accounts that much easier for users as it further shortens any delay in getting your ads approved, despite their status.
At the core, this means PPC account managers …
Google AdWords Conversion Tracking Data Explained
August 30th, 2011 | Sarah | Account Settings, Conversion Tracking, Google AdWords, Reporting / Conversion Tracking, Tools
As most of us are steeped in conversion tracking, either in the form of leads or ecommerce revenue, I thought it would be worth the time to take a look at the various types of data available in AdWords for conversion tracking. It’s easy to overlook the breadth of information AdWords gives you in your reports, and it’s not easy to discern the difference between the types of information you’re given. Also, AdWords gives you different information based on the …
Enhanced CPC in AdWords: Conversion Optimizer’s Third Cousin
August 23rd, 2011 | Jessica Niver | Google AdWords
So Enhanced CPC, huh? I’ve read a lot of opinions about this feature. Google wants me to believe it’s amazing and can boost my leads WHILE reducing my overall CPC. Random interneters claim that Google wants me to give them all my moneys and they’re trying to squeeze every last penny they can out of an ad auction with Enhanced CPC. A lot of people want me to see it as Conversion Optimizer’s littler, milder brother. But it’s not. I …
Search Intent: Session Based Broad & Advanced Location Targeting
This week, the Hanapin team got together and sat down for our monthly Redbop training session. One of the topics we covered was the psychology aspect of search marketing, including search intent. Our presentation brought up the point of session based broad match queries and advanced location targeting, and I’d like to share some of that information with you.
Session Based Broad Match:
What is Session Based Broad Match?
If you’re unfamiliar with this match type in your search query report, …
My Top 5 AdWords Filters For PPC Managers
When I first started working with PPC, I would download all of my keyword data to excel and then begin sorting by price, cost per conversion, or whatever other metric I was interested in. Rookie mistake. Now don’t get me wrong, I do love excel, but it was a lot of time wasted sorting through all the data when I could have spent 30 seconds creating an AdWords filter to do it for me.
Filters can help you easily evaluate …
The End of The Yellow Brick Road – Getting Your AdWords Account Up & Running
This is part 4 of our week-long series on starting an AdWords account from scratch. This post will help you activate your shiny new account and track your leads. You are almost to the Emerald City, Dorothy… don’t stop now!
