Archive for the ‘Google AdWords’ Category

Google AdWords is the king of all search engines. As you can see we spend a great deal of time working with Google in the pursuit of perfecting our AdWords campaigns. At PPC Hero you will learn all there is to know about Google AdWords – whether you’re a beginner or PPC pro.



Mobile PPC: Google Wallet, Quality Score & Speculation

September 29th, 2011 | Dave @daverosborough | Google AdWords, Mobile, Quality Score

Mobile search and expansion has been a hot topic throughout the year, and continues to pickup momentum. A recent study has revealed that 75% of users said mobile search makes their lives easier, 63% claimed that access to mobile search has changed the way they gather information, while 32% said they use mobile search more than search engines on their computers. When it comes to mobile pay-per-click campaigns, it’s …

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Heroview – Managing Google Grants Accounts with John Lavin

September 26th, 2011 | Dave @daverosborough | Google AdWords, Heroview

Today’s #Heroview featured John Lavin (@johnnyjetfan) as he revealed his expertise in working with Google Grants Accounts. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below!

Thank you to everyone who participated in this month’s Heroview – real-time discussions with PPC industry experts via Twitter.  Stay tuned for next month’s Heroview!

 

September 22, 2011

PPC Hero: Welcome to todays #Heroview everyone!

John: Hello …

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Top of Page and First Page Bid Estimates

September 21st, 2011 | Jessica Cates @Jessica_Cates | Bid/Budget Management, Google AdWords

If you use AdWords, I’m sure you’ve noticed a status called ‘First Page Bid Estimate’ and maybe even decided to opt in to the newer ’Top of Page Estimate’ that you can now make a column in your interface.  These bid estimates can give some great insight into an optimization opportunity, but it’s also important to know how AdWords calculates these estimates and some alternatives to take rather than constantly raising your bids.  In addition, with the new Top vs. Side segmentation

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Segmenting by Device: Why All Your Accounts Should Be Running Mobile Campaigns

September 14th, 2011 | Sarah | Advanced PPC Strategies, Google AdWords, Mobile

I know we’ve had a few posts about mobile campaigns here on PPC Hero, but after recently reviewing my accounts by device segmentation and rediscovering how many visitors are actually clicking my ads via mobile devices, I cannot emphasize enough the importance of paying attention to your mobile audience. Amy wrote a great post not too long ago on mobile landing page best practices, and you should also check out Abby’s post on refining mobile campaigns.

But, I’d actually …

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Google AdWords—Applying Ad Review to Paused Ads

September 7th, 2011 | Kayla Kurtz | Google AdWords, News Updates

Google has made yet another announcement for a feature change in the AdWords interface. As of yesterday, Google will now be proactively reviewing not only your enabled ads, but your paused ones as well.

According to Google’s Lauren Barbato, a crew member for the Inside AdWords blog, this change will make managing AdWords accounts that much easier for users as it further shortens any delay in getting your ads approved, despite their status.

At the core, this means PPC account managers …

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Enhanced CPC in AdWords: Conversion Optimizer’s Third Cousin

August 23rd, 2011 | Jessica Niver | Google AdWords

So Enhanced CPC, huh? I’ve read a lot of opinions about this feature. Google wants me to believe it’s amazing and can boost my leads WHILE reducing my overall CPC. Random interneters claim that Google wants me to give them all my moneys and they’re trying to squeeze every last penny they can out of an ad auction with Enhanced CPC. A lot of people want me to see it as Conversion Optimizer’s littler, milder brother.  But it’s not. I …

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My Top 5 AdWords Filters For PPC Managers

August 18th, 2011 | Bethany Bey | Basic PPC Strategies, Google AdWords

When I first started working with PPC, I would download all of my keyword data to excel and then begin sorting by price, cost per conversion, or whatever other metric I was interested in. Rookie mistake. Now don’t get me wrong, I do love excel, but it was a lot of time wasted sorting through all the data when I could have spent 30 seconds creating an AdWords filter to do it for me.

Filters can help you easily evaluate …

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